Oktopost vs Coosto

HubSpot Marketing Hub

Hootsuite

Meta for Business

Sprout Social

Brandwatch

Meltwater

Compare Oktopost and Coosto based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

@mentions

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Escalation

Approval Process Control

Audience Targeting

Automated Publishing

Automated Scheduling

Badge Management

Behavior Tracking

Benchmarking

Brand Guidelines

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Categorization/Grouping

Charting

Click Tracking

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Creation

Content Library

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Engagement

Customer History

Customer Journey Mapping

Customer Social Profiles

Customer Support

Customizable Reports

Dashboard

Dashboard Creation

Data Import/Export

Data Visualization

Digital Asset Management

Drag & Drop

Editorial Calendar

Employee Advocacy

Employee Database

Employee Engagement

Engagement Tracking

Feedback Management

Filtering

Gamification

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Lead Attribution

Lead Capture

Lead Engagement

Lead Generation

Lead Management

Marketing Automation

Marketing Calendar

Media Monitoring

Mobile Access

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Performance Metrics

Post Scheduling

Predictive Analytics

Publish Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Real-Time Updates

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Role-Based Permissions

Search/Filter

Sentiment Analysis

SMS Marketing

Social Advertising

Social Listening

Oktopost

Android

Web-based

iPad

iPhone

Content Strategy Lead

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

VP Marketing

Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money.

Marketing Manager - Operations & Technology

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy.

Marketing Coordinator

Super friendly and easy to navigate. You don't have to be a digital master to know how to use it.

Director of New Media

Oktopost is nicely designed and has excellent customer service, it's a solution worth considering for your social media manager's workflow.

Student

The product is very easy to use. And the features are damn good.

Head of digital reputation and social media

I would highly recommend. Great way to gain time and set a proper social media strategy.

Content Marketing Specialist 

It is very easy to create and share content, helps with employee advocacy and tracking metrics.

Marketing Communications

Oktopost is an easy to use, user friendly, social media content marketing software. Once you learn the basic navigation, this platform is quite easy to use.

Head of US Marketing

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Marketing Manager

I became introduced to Oktopost when our marketing automation platform, Salesfusion, launched the integration. Oktopost has been very helpful in getting our staff to use social media.

Bid Manager

The only thing we could criticize is that we get too much e-mails. It would suffice to receive a maximum of 1-2 per month.

Limited publisher access can make things difficult with multiple business units etc.

Only complaint is that the messaging about profiles expiring and how to troubleshoot/fix them is a little confusing. That said - customer service called me and helped me sort it quickly.

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Overall good social media management, but can use some polish.

marketing manager

Easy to use, customer service, intuitive, saves time, schedule activity, automate daily tasks.

Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Oktopost screenshot: Social BI

Oktopost screenshot: Post Console

Oktopost screenshot: Calendar

Oktopost screenshot: Social Inbox

Oktopost screenshot: Advocacy Board

Oktopost screenshot: Media Library

Large Enterprises

Mid Size Business

Small Business

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.

Coosto is a marketing tool that is fully focused on helping organizations get better results from content, by offering practical solutions for every stage of the content marketing process: from creating highly relevant and valuable content to social media distribution and reporting on performance.

Oktopost vs Coosto Comparison (2026)

Oktopost

Coosto

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives