Oktopost Pricing, Features, Reviews & Comparison of Alternatives

Oktopost Reviews

Oktopost

Easily manage and measure all of your B2B social media

4.52/5 (30 reviews)
3,023     4,119

Oktopost is a social media management platform that enables B2B marketers to manage presence on LinkedIn, Facebook, Twitter and Google+.

Marketers love Oktopost because it is the only social media marketing platform designed with the unique needs of B2B in mind; tracking from social post to lead conversion. All the unique social activity data that are collected by Oktopost can easily be synced with the most popular marketing automation platforms, including; Marketo, Act-On, Salesfusion, Net-Results, Pardot and Hubspot.

Oktopost is also the only social media platform that has a built-in employee advocacy board, enabling the marketer to share social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for all social programs.
www.oktopost.com

Oktopost Reviews (30)

Latest reviews

 Great Product but Could Use a Couple Upgrades

I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Read the full review
Reviewed 23rd of January by Lauren MacDonough

 

 Simply great

I trust Oktopost and it is one of the "tools" for B2B Social Media Management Platform. Must have Oktopost.

Read the full review
Reviewed 13th of January by Sumit Kumar

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Oktopost Category Leaders

Reviews
Integrations
Mobile
Media
Security

#4 in Social Media Marketing

View full ranking
53
13
11
12
2
15

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Oktopost Screenshots (8)

Oktopost screenshot: Social Listening StreamsOktopost screenshot: Post ConsoleOktopost screenshot: Social Lead PageOktopost screenshot: Oktopost IntegrationsOktopost screenshot: Social DashboardOktopost screenshot: Social Editorial CalendarOktopost screenshot: Social AnalyticsOktopost screenshot: Social Profiles

Security and privacy

Encryption

Yes
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

No
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Specifications

Intended Users
Large Enterprises, Mid Size Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Web-based
Supported Countries
Canada, Europe, United Kingdom, United States
Supported Languages
English
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Oktopost Pricing

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Contact Oktopost directly for pricing information.

Competitors Pricing

Kentico

Starting from: $3499.00
Pricing model: One-time License
Free Trial: Available (No Credit Card required)

HubSpot

Starting from: $200.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

eClincher

Starting from: $15.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

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Key Features of Oktopost

  • Campaign Calendar
  • Campaign Analytics
  • Linkedin Groups Insights
  • CRM integrations
  • Web Browser Bookmarklet
  • Schedule a Single Post or Tweet for Multiple Times
  • Unified Social Inbox For Engaging With Potential Leads
  • Social Monitoring

Benefits

Easily manage social media editorial calendars across teams and divisions
Get powerful data on leads generated, providing the ability to see ROI of social media
Easily update your marketing automation (Marketo, Act-On, Salesfusion, Eloqua, Net-Results, Pardot, Hubspot) with unique social media activity data
Built-in content curation engine that's fully customizable for your needs
Amplify social reach with the additional employee advocacy board

Alternatives to Oktopost

GetApp Analysis

To organize and make the most of your social media marketing activities, Oktopost social media management tool allows B2B marketers to distribute content on a large scale through various social networks. It brings together multiple social sites – LinkedIn, Twitter, Facebook, and Google+ – in one dashboard, lets you create social media campaigns, and easily manage content calendars, drastically reducing the time you would otherwise need to effectively handle your social media presence on numerous platforms.

Oktopost has a built-in analytics engine that tracks the performance of each social post you distribute, where leads and conversions are attributed to the exact post they originated from. All the data Oktopost collects can be synced with popular marketing automation solutions such as Marketo, Act-On, Salesfusion, Net-Results, Eloqua, Mautic, HubSpot, and Salesforce Pardot.

What is Oktopost?

Social media marketing is an essential marketing channel for B2B organizations. But without the right tools and strategy in place, the process can go from time-consuming to complicated, to a complete waste of time and resources. Oktopost is an integrated social media marketing tool that allows you to easily manage various social campaigns and post single or multiple messages to your Facebook, Twitter, Google+, and LinkedIn pages from one and the same screen. The app also lets you measure your social media marketing ROI against the key performance indicators you set up for each of your campaigns, which can include social traffic, conversion rate, and shares or “mentions.”

Posts can be segmented into campaigns, and campaigns can be created for whatever marketing purpose you deem necessary, such as blog promotion, content curation, upcoming events, and so on. Posts can be scheduled, even for entire campaigns, with a few simple clicks. The analytics dashboard gives you snapshots and detailed breakdowns of the metrics you monitor.

Main Features

Social Publishing

As a marketing professional, providing your audience with relevant content via your organization’s social media accounts is just one of the many duties the job entails. And if you’re managing several of these accounts, say 50 including LinkedIn and Facebook groups, manually posting custom messages to each one is going to take time. Oktopost supports the major social media sites – LinkedIn, Twitter, Facebook, and Google+. It allows you to add company pages and personal profiles, and invite colleagues to join advocacy boards so employees can share company-approved messages, extending your brand’s overall social media reach.

Oktopost’s autoposter feature lets you schedule posts for long-term campaigns and publish saved messages across your different social networks. Posts can be scheduled to publish just once or multiple times.

Social Listening

Oktopost’s social listening feature lets you “listen” in real time to what your target audiences are saying about your brand, what makes them tick, and which calls to action resonate with them the most. It also allows you to connect with influencers, thought leaders, and potential prospects. The live monitoring stream keeps track of mentions, keywords, company pages, and even competitor activities, enabling you to engage in relevant social conversations and make your brand stand out, and reply to feedback and customer queries straight from the app.

The app also comes with a built-in content discovery and curation platform that displays well-performing content from across the web. The content curation engine allows you to share timely and relevant articles and blog posts in just a few clicks. The type of content that shows up is based on the interests and keywords you specify.

Social ROI

Oktopost’s social analytics feature shows you the direct impact of your social media activities to the company’s sales pipeline. Conversions are tracked, including which message types and social media channels are generating the most results. Leads are monitored from the first time they engage with your message until they become actual, paying customers.

Unlimited graphical reports on conversions, likes, comments, clicks, and other forms of social engagement are provided, and collected data can be segmented according to message, campaign, social network, users, and groups. Data can be exported as PDF, Excel, and CSV files.

Social Advocacy

Oktopost recognizes the power of employees as brand ambassadors and allows you to invite as many of them to join social advocacy boards. Pinned messages show up on their dashboards, and they can then choose those they’d like to push to their own networks.

To identify your organization’s top brand ambassadors and encourage a healthy dose of competition, leaderboards are available to keep track of the performance of each post on each profile. They can also help you plan incentive programs and measure how each employee contributes to your social media marketing objectives.

Agency Program

If you’re running a social media marketing agency, Oktopost lets you manage several different accounts, segment your campaigns, and organize your team’s workflows in one centralized location. The platform also allows clients to visualize how your social media efforts are impacting their revenue numbers by granting them access to a dashboard exclusively theirs so they can track KPIs, benchmarks, and actual performance alongside your team.

User roles can be defined to divide social media tasks among teams, create user groups, and specify access permissions. Users can be assigned to teams, and user groups can be assigned to campaigns. Oktopost’s single sign-on feature enables you to manage all of your customers’ accounts using the same login credentials.

Integrations

Oktopost has ready integrations with third-party marketing tools such Act-On, Eloqua, Marketo, Net-Results, Salesfusion, Mautic, Pardot, HubSpot, and Salesforce. It also works with Feedly, a content aggregation app, and Bitly to shorten your links.

An API is likewise available so your developers can connect the business tools you already use with Oktopost and seamlessly share information from one platform to another.

Pricing

Oktopost's cloud-based SaaS pricing is determined by the organization structure of your company (number of marketing teams), user seats, social advocates, and social profiles, with additional features such as Marketing Automation integration and Twitter Insights available for purchase. Oktopost's trained experts will consult with you to configure the right package for your business.

Bottom Line

  • Aggregates multiple social media marketing processes in one platform
  • Keeps your various social profiles in one centralized location where you can monitor, measure, and analyze your campaigns and activities
  • Tracks conversions back to the actual social media post they came from
  • Lets you add your employees’ social profiles to an advocacy board and expand your social reach
  • Readily integrates with various marketing automation platforms

Videos

Lauren MacDonough

Great Product but Could Use a Couple Upgrades

23/01/2017

I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Pros

Ease of scheduling and editing.

Cons

Wish it was easier to post to multiple networks with the same status at once.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Sumit Kumar

Simply great

13/01/2017

I trust Oktopost and it is one of the "tools" for B2B Social Media Management Platform. Must have Oktopost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
John Diaz

Great product

28/12/2016

This product doors everything it put promises and much much more. I highly recommend checking out the company and its products.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Gavin Wieske

Great Software!

28/12/2016

I have had a great experience using Oktopost to manage our social media accounts! Great work, keep it up!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Caitlin  O'Dwyer

Great Social Media Insight for ROI

14/12/2016

Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media. Love the employee advocacy functionality too.

Pros

Conversions, integration with Marketo

Cons

A bit clunky sometimes

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Leask

Great service

13/10/2016

We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

Pros

The bulk upload feature

Cons

We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Oktopost

Really worth the money.

Source: Capterra
Helpful?   Yes   No
Read more
Michelle Genser

Thumbs up for Oktopost

28/09/2016

We recently decided to swap our social media platform to Oktopost. While they have many similar features and capabilities as our existing platform, they had some really cool new features that I can't wait to explore. The idea of an advocacy platform is amazing for a B2B organization that's teaching employees to be social sellers. Their analytics platform far outpaces their competition and their scheduling platform is amazingly easy to use. Their queueing capability is something that makes my life so much easier! I'm really excited that we made the decision to swap vendors. Next on the list is the Marketo integration!

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Natasha Aidinyantz

Okto-perfect lol

28/09/2016

Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x

Pros

Campaigns, Streams, Advocacy Board User Management

Cons

Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mary Tarlow

Great info for social media novices

14/09/2016

I really like the OktoBlog Weekly. I find the information to be very relevant and easy to digest for someone who is not a social media expert. It definitely helps me be better at my job because I can speak more intelligently to our Social Media Manager when requesting assistance on a campaign.

Rating breakdown

Ease of use
Features

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sierra Moore

Great employee advocacy functionality

07/09/2016

I became introduced to Oktopost when our marketing automation platform, Salesfusion, launched the integration. Oktopost has been very helpful in getting our staff to use social media. I like the attribution metrics that allow us to track ROI of social media efforts (and the integration with Salesfusion is the real value add for us). I also like that the Oktopost team is always improving their product based on actual user feedback. My experience with everyone on the team has been pleasant.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more

Who is Oktopost For?



  • Experience level: Beginner to advanced
  • Industry: All industries
  • Business size: Small businesses to large enterprises
  • Departments/roles: Marketing teams, social media professionals
  • Budget/point: Starts at $55 per month
  • Example customers: Panasonic, Toshiba, Kapost, and Panaya
Read the full GetApp Analysis