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Oktopost Pricing, Features, Reviews and Alternatives

Oktopost product overview

What is Oktopost?

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove ROI.

Key benefits of using Oktopost

  • Easily manage social media at scale across channels, teams, and locations
  • Get actionable data on leads generated, providing the ability to see ROI of social media
  • Easily sync social engagement data to your CRM and marketing automation platforms
  • Enjoy a content curation engine that's fully customizable to your needs
  • Amplify social reach with a built-in employee advocacy board
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Phone Support
    Knowledge Base
    Email/Help Desk
    Chat

    Training options

    Webinars
    Documentation
    Videos
    Live Online

    Oktopost pricing information

    Value for money

    4.4

    /5

    76

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Oktopost features

    Functionality

    4.1

    /5

    76

    Total features

    97

    18 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Campaign Analytics

    Oktopost users reviews

    Overall Rating

    4.4

    /5

    76

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.22/10
    Rating distribution

    5

    4

    3

    2

    1

    40

    28

    8

    0

    0

    Pros
    The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.
    Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money.
    Super friendly and easy to navigate. You don't have to be a digital master to know how to use it.
    Cons
    The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.
    The only thing we could criticize is that we get too much e-mails. It would suffice to receive a maximum of 1-2 per month.
    Limited publisher access can make things difficult with multiple business units etc.
    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Reporting, conversion tracking, advocacy - complete social reporting!

    Reviewed 7 years ago

    Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

    Pros

    - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

    Cons

    In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Overall good social media management, but can use some polish

    Reviewed 2 years ago

    Overall good - once the two liked items in my review get addressed it'll be great.

    Pros

    Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

    Cons

    Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Great for social management across different teams, channels and countries

    Reviewed a month ago
    Pros

    This software works well for our internal functions to plan, approve, and schedule posts across a number of different social media channels and regions. The calendar function gives a nice visual to ensure posts don't overlap or cross post at the wrong times. The advocacy function helps centralise posts for employees to share on their own channels.

    Cons

    The lack of time changes - we have teams across the US and Europe - we would like the ability to have localised time zones for users when scheduling posts.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend4/10

    Share this review:

    User Friendly - but VERY Basic

    Reviewed 3 years ago

    Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

    Pros

    It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

    Cons

    It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Great and convenient tool, easy to use

    Reviewed 3 months ago

    It is a great experience overall.

    Pros

    You can plan as many posts as you want and you can select campaigns to track the results

    Cons

    The Analytics tools are not as developed as I wish, it would be great to have API with Hubspot or any CRM to connect each campaign. We are not able to publish carousel on linkedin or the format does not look right. It would be amazing to be able to plan many carousels on the tool aswell

    Oktopost FAQs and common questions

    Q. What type of pricing plans does Oktopost offer?

    Oktopost has the following pricing plans:
    Pricing model: Subscription


    Q. Who are the typical users of Oktopost?

    Oktopost has the following typical customers:
    Large Enterprises, Mid Size Business


    Q. What languages does Oktopost support?

    Oktopost supports the following languages:
    English


    Q. Does Oktopost support mobile devices?

    Oktopost supports the following devices:
    Android, iPad, iPhone


    Q. Does Oktopost offer an API?

    Yes, Oktopost has an API available for use.


    Q. What other apps does Oktopost integrate with?

    Oktopost integrates with the following applications:
    Sugar Market, HubSpot Marketing Hub, Google Analytics 360, Salesforce Marketing Cloud, Feedly, Zapier, Dynamics 365, Microsoft Teams, WordPress, Twitter, Pardot, Salesforce Sales Cloud, Canva, Act-On, LinkedIn for Business, Bitly, Meta for Business, Marketo Engage, Oracle Eloqua


    Q. What level of support does Oktopost offer?

    Oktopost offers the following support options:
    FAQs/Forum, Phone Support, Knowledge Base, Email/Help Desk, Chat

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