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To organize and make the most of your social media marketing activities, Oktopost social media management tool allows B2B marketers to distribute content on a large scale through various social networks. It brings together multiple social sites – LinkedIn, Twitter, Facebook, and Google+ – in one dashboard, lets you create social media campaigns, and easily manage content calendars, drastically reducing the time you would otherwise need to effectively handle your social media presence on numerous platforms.
Oktopost has a built-in analytics engine that tracks the performance of each social post you distribute, where leads and conversions are attributed to the exact post they originated from. All the data Oktopost collects can be synced with popular marketing automation solutions such as Marketo, Act-On, Salesfusion, Net-Results, Eloqua, Mautic, HubSpot, and Salesforce Pardot.
Social media marketing is an essential marketing channel for B2B organizations. But without the right tools and strategy in place, the process can go from time-consuming to complicated, to a complete waste of time and resources. Oktopost is an integrated social media marketing tool that allows you to easily manage various social campaigns and post single or multiple messages to your Facebook, Twitter, Google+, and LinkedIn pages from one and the same screen. The app also lets you measure your social media marketing ROI against the key performance indicators you set up for each of your campaigns, which can include social traffic, conversion rate, and shares or “mentions.”
Posts can be segmented into campaigns, and campaigns can be created for whatever marketing purpose you deem necessary, such as blog promotion, content curation, upcoming events, and so on. Posts can be scheduled, even for entire campaigns, with a few simple clicks. The analytics dashboard gives you snapshots and detailed breakdowns of the metrics you monitor.
As a marketing professional, providing your audience with relevant content via your organization’s social media accounts is just one of the many duties the job entails. And if you’re managing several of these accounts, say 50 including LinkedIn and Facebook groups, manually posting custom messages to each one is going to take time. Oktopost supports the major social media sites – LinkedIn, Twitter, Facebook, and Google+. It allows you to add company pages and personal profiles, and invite colleagues to join advocacy boards so employees can share company-approved messages, extending your brand’s overall social media reach.
Oktopost’s autoposter feature lets you schedule posts for long-term campaigns and publish saved messages across your different social networks. Posts can be scheduled to publish just once or multiple times.
Oktopost’s social listening feature lets you “listen” in real time to what your target audiences are saying about your brand, what makes them tick, and which calls to action resonate with them the most. It also allows you to connect with influencers, thought leaders, and potential prospects. The live monitoring stream keeps track of mentions, keywords, company pages, and even competitor activities, enabling you to engage in relevant social conversations and make your brand stand out, and reply to feedback and customer queries straight from the app.
The app also comes with a built-in content discovery and curation platform that displays well-performing content from across the web. The content curation engine allows you to share timely and relevant articles and blog posts in just a few clicks. The type of content that shows up is based on the interests and keywords you specify.
Oktopost’s social analytics feature shows you the direct impact of your social media activities to the company’s sales pipeline. Conversions are tracked, including which message types and social media channels are generating the most results. Leads are monitored from the first time they engage with your message until they become actual, paying customers.
Unlimited graphical reports on conversions, likes, comments, clicks, and other forms of social engagement are provided, and collected data can be segmented according to message, campaign, social network, users, and groups. Data can be exported as PDF, Excel, and CSV files.
Oktopost recognizes the power of employees as brand ambassadors and allows you to invite as many of them to join social advocacy boards. Pinned messages show up on their dashboards, and they can then choose those they’d like to push to their own networks.
To identify your organization’s top brand ambassadors and encourage a healthy dose of competition, leaderboards are available to keep track of the performance of each post on each profile. They can also help you plan incentive programs and measure how each employee contributes to your social media marketing objectives.
If you’re running a social media marketing agency, Oktopost lets you manage several different accounts, segment your campaigns, and organize your team’s workflows in one centralized location. The platform also allows clients to visualize how your social media efforts are impacting their revenue numbers by granting them access to a dashboard exclusively theirs so they can track KPIs, benchmarks, and actual performance alongside your team.
User roles can be defined to divide social media tasks among teams, create user groups, and specify access permissions. Users can be assigned to teams, and user groups can be assigned to campaigns. Oktopost’s single sign-on feature enables you to manage all of your customers’ accounts using the same login credentials.
Oktopost has ready integrations with third-party marketing tools such Act-On, Eloqua, Marketo, Net-Results, Salesfusion, Mautic, Pardot, HubSpot, and Salesforce. It also works with Feedly, a content aggregation app, and Bitly to shorten your links.
An API is likewise available so your developers can connect the business tools you already use with Oktopost and seamlessly share information from one platform to another.
Oktopost's cloud-based SaaS pricing is determined by the organization structure of your company (number of marketing teams), user seats, social advocates, and social profiles, with additional features such as Marketing Automation integration and Twitter Insights available for purchase. Oktopost's trained experts will consult with you to configure the right package for your business.