ReferralCandy vs Cello

Yotpo

Referral Rock

PartnerStack

EmployeeReferrals

Smile.io

Friendbuy

Compare ReferralCandy and Cello based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Smile.io is the world’s largest loyalty platform, providing over 100,000 scaling brands with easy-to-use points, referrals, and VIP reward programs that help them transform one-time sales into repeat, loyal customers. 



Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Activity Tracking

Affiliate Management

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Channel Management

Commission Management

Contact Management

Conversion Tracking

Customer Activity Tracking

Customer Segmentation

Customizable Branding

Customizable Templates

Digital Asset Management

Fraud Detection

Lead Engagement

Loyalty Program

Multi-Campaign

Multi-Channel Marketing

Performance Metrics

Referral Tracking

Reporting & Statistics

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

ReferralCandy

Web-based

Software Engineer

2 Swift Response: Her promptness in addressing our inquiries and resolving issues was impressive, resulting in efficient issue resolution.

This is the best tool yet to increase customer purchases. I love how it integrates with my website and the fact you can customize it.

Founder

He's right on any issues I have with my backend support needs and has been very helpful to me in upping our referral game. Thanks for some outstanding service, team.

Marketing Director

The customer account portal allows users to manage their referrals and see their rewards, which is nice. RC's customer service is always responsive and honest.

Email Marketing Specialist

I am currently on a free trial and love the support we have received from our main guy Tippy. He is has been so helpful in walking me through the setup process and integration of ReferralCandy.

ReferralCandy is an amazing UX app and easy to set it up. We really rely on friend referrals in order to expand our audience organically.

Ease of use , integration and great customer service at affordable rate.

Overall it's a great tool that helps increase conversions.

Marketing and Operations Manager

He was probably on the support chat with me for 2 hours. He explained everything, took me through the process, and found a perfect solution.

Sales Operations Manager

If you need a light weight, easy to implement solution, this is the best choice.

That it is not integrated with ECWID. I had a problem with the system to recognize INVOICES that were coming in.

Excellent Wordpress plugin for the management of Referral Marketing. It is complete, easy to use and original.

marketer

Great feature for both retention and acquisition.

Product is easy to use and helps increase revenue and traffic.

Frontend Engineer

Internally testing the functionality of a new referral program is a pain.

Body piercer 

It was confusing if it would work without my clients needing to use a payment.

ReferralCandy is a simple to use and cost effective app to grow your ecommerce referrals.

After selecting and installing the plugin in the new PATHS platform I made the mistake of not having seen that the Plugin was not free, but had a trial period.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

PartnerStack is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners.

Run a smart, data-driven referral program in just a fraction of the time you currently spend tracking referrals. Supercharge employee engagement in your program with gamification, campaigns, mobile referral tools, and more.

Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.

Cello is a user-led growth platform that facilitates word-of-mouth growth at scale for businesses. The platform enables effortless sharing and discovery of SaaS products with just a few clicks, inspiring and rewarding users and affiliates to share their favorite products and become brand advocates.

Activity Dashboard

Alerts/Notifications

Data Import/Export

Email Marketing

Engagement Tracking

For Customer Referrals

Incentive Management

Lead Capture

Lead Generation

Real-Time Reporting

Referral Templates

Cello

Lead Integration Management

The team behind Cello has accomplished an impressive feat in getting the software up and running within a short timeframe. I am excited to see what future developments Cello has in store.

We are excited to announce that we have found a new way to drive user-led growth, providing a realistic opportunity to create great products while also pursuing acquisition.

Managing Director

The customer success and growth teams have been excellent in providing support and helping us get set up with the software.

Investor

I got the chance to invest in Cello and was very impressed by the founding team. The product is built with the highest quality and design practices.

Operations Manager

We appreciate their commitment to our success and the high level of service they provide.

Head of Marketing

The platform also excels at nurturing word-of-mouth referrals in a way that feels natural and effective, which has significantly reduced the manual effort previously required from our team.

Due to this requirement, we have decided to postpone the integration until next quarter.

A user-friendly peer-to-peer referral software that integrates the referral widget within your tool without requiring users to leave for sign-up is now available.

Sales-led use cases are a hard nut to crack, especially regarding tracking and attribution. But Cello has the right ideas and model in place.

ReferralCandy vs Cello Comparison (2026)

ReferralCandy

Cello

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives