ReferralCandy vs GrowSurf

Yotpo

Wishpond

Viral Loops

Referral Rock

Smile.io

ReferralHero

Compare ReferralCandy and GrowSurf based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Viral Loops is a cloud-based referral marketing platform that allows marketers to hype launches and acquire new customers by turning existing customers into motivated brand ambassadors. The template-based solution lets companies run simple campaigns across Shopify, Manychat, Messenger, and more.

Referral Factory

Use AI to build a referral program or affiliate program in seconds. Track referrals. Automate rewards. Grow faster 🚀 No code needed.

UpViral

UpViral is a cloud-based referral marketing platform designed to help businesses create, run, and manage viral contests to promote products and services and engage with the target audience. The application allows organizations to design and conduct sweepstakes campaigns, offer rewards, and display participants’ performance on a leaderboard.

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Activity Tracking

Affiliate Management

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Channel Management

Commission Management

Contact Management

Conversion Tracking

Customer Activity Tracking

Customer Segmentation

Customizable Branding

Customizable Templates

Digital Asset Management

Fraud Detection

Lead Engagement

Loyalty Program

Multi-Campaign

Multi-Channel Marketing

Performance Metrics

Referral Tracking

Reporting & Statistics

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

The ReferralCandy integration most frequently cited by reviewers is Klaviyo, an email marketing product rated 4.6 out of 5 for its integration with ReferralCandy.

Integrations

Reviews for ReferralCandy come from a wide variety of industries, including health, wellness and fitness (13% of reviewers), retail (11%), and food & beverages (8%). The most frequent use case for ReferralCandy cited by reviewers is referral programs (87% of reviewers).

ReferralCandy

Web-based

Basic

Grow

Scale

Operations Specialist

The referral workflows are fully automated and beautifully designed, which helps create a seamless experience for customers.

IT and Platforms

The menus has some learning curve to it but the customer support team more than makes up for it since they are always willing to help.

First of all, I was seeking for a good referral program app which is ideal for Shopify and referralcandy is the nonplusultra for that.

Digital Expansion Project Manager

I really like the strong anti-fraud system they use and how easy it is to manage referrals.

Vice President, Communications and Entertainment

The integration process was a bit more confusing than I expected, and the backend isn’t the most intuitive.

It’s a reliable, scalable tool that adds real value to our DTC marketing strategy.

Marketing

What's more, the customer service from [sensitive content hidden] was incredibly fast and provided me with detailed solutions.

Very helpful customer support and the site is feature rich.

Marketing and Growth Manager

For example: the discount codes are easy to get mixed up (referrer code vs referee code) and creating an audience segment.

Founder

I was having problems with my DKIM in email setup and the customer support team were incredibly helpful and stayed in touch with me until the issue was resolved.

Software Engineer

Her promptness in addressing our inquiries and resolving issues was impressive, resulting in efficient issue resolution.

It took some time to get everything set up, but the support team was incredibly helpful in guiding me through it.

Marketing Manager

Can be hard to follow the referrals report, as some might missed (vs Shopify)

Email Marketing

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International Marketing and Logistics Administrator

We experienced an issue with the mass unsubscription of our clients without any apparent reason

I can confirm that the functions and tools are very professional and flexibel.

Marketing Specialist

A little bit hard to understand the app intially.

Hard to work out referrals sometimes but the support is excellent in resolving any challenges.

I hope there are more features available like scheduling of payout, trigger requirements for payout, multiple rewards system.

Chairman

The app is indeed very user-friendly and ease to use/configure.

Client and sales support

I honestly wouldn’t have been able to get everything set up properly without her guidance.

Brand Loyalty Manager

Owner

She helped answer all my questions and even edited a product photo for me so that it met the size requirements for the app.

The support and easy platform, become a key revenue driver for my business.

UI/UX Designer

It appears that tracking referrals may sometimes fail, possibly due to configuration issues or compatibility problems with our platform.

I ran into some issues with setup, but it was all easily resolved thanks to the help of [sensitive content hidden]

Manager/Fisherman

some of the load times are very slow for the forms that are built into web pages.

If I were to need support again, I would prefer to be assisted by  [sensitive content hidden].

The support from [sensitive content hidden] was fantastic.

They have great customer support team - [sensitive content hidden] is the best.

Ecommerce Lead

ReferralCandy has helped us save when it comes to having a referral program to serve our customers.

National Marketing Manager

The best example would be a feature that would allow us to control when we send rewards to advocates.

It's easy to setup and the customer service is excellent

Ambassador Program Coordinator

We have a home-grown ecommerce system which made it a little tricky to get it started, but Innah was there to help every step of the way!

Founder/CEO

I would love to see the revenue generated split by first-time customers vs. returning customer transactions.  

Sr Customer Experience Manager 

As a subscription-based company, coupons need to be manually applied for advocates.

Marketing Coordinator

Transferring customers into our newsletter program to include all new sign ups.

In regards to Customer Support received - I reached out for help on questions I had regarding functionality and how to access languages.

sales director

My least favorite thing is the limited Widget Customization

sensitive content hidden] are amazing, so prompt, helpful and always sort out any problems very quickly, clearly and effectively.

Operations Coordinator

When we first started there seemed to be some errors with issuing rewards, but customer support was able to assist quickly.

Senior Shopify Developer

Referral Candy meets almost all our referral program needs.

Referral Candy integrated easily into our Shopify store.

Customer Support Manager

At times, we do find it difficult for our students to log in to track their referrals and we get a klot of customer service questions on our end about this.

Head of Growth

Ability to send customers the financial rewards automatically.

Would recommend to others looking to build a touch-free, reliable, and automated referral program.

head of content

The costs are not very transparent to me. If I wanna know exactly where our money is going I have to click in all the details because the invoice doesn't display the costs detailed enough for me.

Referral Program

Customer Support

User Interface

Rewards

Bugs and Issues

Setup

Pricing

Email Customization

Customization Options

Self-Employed

501-1000

51-200

201-500

Anafore

Buyapowa

The Buyapowa platform powers innovative advocacy and refer-a-friend programs for some of the world's leading brands, including GAP, Sprint, Expedia, boohoo, and many more. We allow brands and retailers to identify their biggest advocates, and motivate and reward them for bringing in new customers.

Grow your business overnight, every night.

With GrowSurf's referral marketing software, B2C and B2B tech companies get new customers on autopilot.

Activity Dashboard

Advocate Management

Alerts/Notifications

Communication Management

Community Management

Customer Accounts

Data Import/Export

Electronic Payments

Email Templates

Engagement Tracking

Event Triggered Actions

For Customer Referrals

Gift Card Management

Incentive Management

Lead Capture

Lead Generation

Lead Management

Promotions Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Referral Templates

Reporting/Analytics

Rewards Program

Social Engagement

User Management

Visual Analytics

GrowSurf

Startup

The support team, which may entirely run by 1 superman,  [sensitive content hidden], is always quick to respond with the solution.

Boss

Even though we're a tiny company and barely make them any money, they did a complete audit of our campaign, offered very helpful and thoughtful suggestions for improving things, and generally they seem to really care about all of their their users/clients no matter how small.

Growth Manager

The platform has totally unlocked our ability to scale and optimize referral rewards as we grow. While a lot of other non-enterprise B2C referral platforms make it easy to integrate on eCommerce platforms like Shopify, integration support for custom web apps is limited.

Data Scientist

Waiting to get reward contact details in the API (i.e. [SENSITIVE CONTENT HIDDEN] -> There are no details about who the referral was)

Web Designer & Marketer

GrowSurf works beautifully with our toolset (ConvertKit, CouponCarrier and Zapier).

ReferralCandy vs GrowSurf Comparison (2026)

ReferralCandy

GrowSurf

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives