Refersion vs UpPromote: Affiliate Marketing

Grin

Later Influence

EmployeeReferrals

Everflow

Shopify Collabs

Friendbuy

Compare Refersion and UpPromote: Affiliate Marketing based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

GRIN is built for DTC, ecommerce brands who run influencer marketing programs and are looking to scale their efforts with streamlined workflows and the flexibility of ecommerce integrations.

Shopify Collabs, formerly Dovetale, helps e-commerce stores recruit, manage, and grow their sales with influencers who love their products.

Later Influence is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns through real creators, trusted insight, and expert guidance.

Refersion helps brands scale affiliate programs with easy management, tracking, and growth tools. Trusted by 60,000+ brands, it integrates with top platforms like Shopify and BigCommerce, offering flexible payments and robust tracking.

Activity Tracking

Affiliate Management

Banner Management

Campaign Management

Commission Management

Contact Management

Employee Referral Management

For Customer Referrals

Fraud Detection

Gamification

Lead Engagement

Monitoring

Payment Processing

Referral Tracking

Rewards Management

ROI Tracking

Social Promotion

Refersion

Web-based

This is great affiliate software. It is a wonderful way to track how the advertisers are doing.

Director of Marketing 

Great for beginners like myself who have never worked with this kind of program. Thankfully the software is easy to use to you can usually figure out any issues on your own.

Operations Manager

I like most that it's fairly straightforward and pretty easy to set up. The support team is also great.

Owner

The cost is very affordable and the customer service is great. The back end area of the site is easy to navigate and visually pleasing.

Shopify Store Owner

I was even able to connect external apps and track the progress from those apps. The best part is that I was able to track these apps and not have any technical difficulties on the apps.

president

Awesome customer service who guides you through everything.

Director

It was good in that they have a marketplace and you can use it as an affiliate program and referral program.

Sales and Strategic Partnerships Lead

Good for a refer a friend program essentially allowing clients to get paid to refer a friend to use the software.

I found it hard to set up as kept experiencing errors.

I also am never 100% sure that tracking works. I've lost some affiliates bc they saw a large decline in revenue when we made the switch.

Easy to use, easy to set up, and the interface is clean and well organized.

Refersion is a nice way to handle our micro-ambassadors.

System Administrator

Having a referral program wherein both the referring user and the referred buyer receive a discount is a great idea.

Customer Service Manager

This was an easy system to implement and has saved us money over time with charge back reimbursement and avoidance.

Affiliate marketer 

For now, I don't think Refersion is missing something.

manager/sr. graphic designer

The user interface is actually confusing at first.

Social Media Manager

Also LOVE the shopify integration for supplying coupon codes.

Refersion is easy to use, and also easy to integrate with my business.

Refersion screenshot: Easy to get started! Seamlessly connect your store in minutes so you can spend time running your program.

Refersion screenshot: Grow your program with accurate & reliable affiliate tracking.

Refersion screenshot: Work with all partner types in one place from affiliates, publishers, ambassadors, influencers, and more! 

Refersion screenshot: Automatically calculate commissions, manage approvals and pay your affiliates with multiple options. 

Refersion screenshot: Create unique offers for your campaigns and acquire new affiliates from the Refersion Marketplace.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Everflow is a Partner Marketing Platform for tracking, managing, & analyzing the performance of multiple marketing campaigns. Designed to aid marketers with understanding & improving their marketing techniques, Everflow offers real-time analytics to identify best & worst performing placements.

Run a smart, data-driven referral program in just a fraction of the time you currently spend tracking referrals. Supercharge employee engagement in your program with gamification, campaigns, mobile referral tools, and more.

Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.

UpPromote: Affiliate Marketing is the top-trusted affiliate marketing solution for growth on Shopify. With this all-in-one solution, you can build, manage, and succeed in your marketing campaign with ease.

Activity Dashboard

Campaign Analytics

Campaign Segmentation

Categorization/Grouping

Conversion Rate Optimization

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Data Visualization

Discount Management

Electronic Payments

Email Templates

Engagement Tracking

Filtering

Incentive Management

Influencer Discovery

Lead Generation

Lead Management

Multi Level Marketing (MLM)

Multi-Campaign

Multi-Language

Payment Tracking

Performance Metrics

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Referral Templates

Reporting & Statistics

Search/Filter

Third-Party Integrations

User Management

Visual Analytics

UpPromote: Affiliate Marketing

Linux

Windows

I love how easy UpPromote is to use. Love that there is no comission fee on top of base price like other competitors.

The app may have a cluttered or confusing UI, which could make it difficult for me  or my affiliates to use and navigate. And When I do bulk approve it's always stuck there.

Founder

UpPromote has solved my headaches and makes it easy for me. It's pretty easy to set it up and their support team has been very responsive and helpful to my queries.

I love how there are a lot of quality affiliates signing up for my affiliate program. Its so easy to setup a programs and its also really streamlined for my affiliates to join and start making money.

Manager

We've had a fantastic experience helping to drive sales and any time we need to contact support for help.

Graphicdesigner

We can very easily select the requests and have a good overview and the German translation is also good.

Ecommerce Manager

A great tool to support our growth in sales and contribute to our progress.

I've been using this app for two years and I'm very satisfied with it. It integrates perfectly with Shopify and it is really easy to use.

Consultant

UpPromote's UI is very user-friendly. It helped our business in creating affiliates and also it has features such as Link and coupon tracking capability which is equally amazing.

I like that it is easy to use and navigate. I also like the range of options that it offers.

I love the customization and functionality of Up-Promote. Very easy to use and intigrate into my shop.

We already have 2 affiliates added. I love the marketplace as well and cant to see how this helps our brand grow.

Ease of use and user friendliness is a great feature.

management

Quick and easy to set up. I have had great experiences with the online support with any questions i had and also helped me step by step when setting up.

The biggest negative is that we can't integrate with PayPal to be able to send payouts from the UpPromote app, but that's more of a PayPal issue and not UpPromote.

The interface design was complex so it was difficult to understand its content.

We haven't needed to contact support for problems, but more figuring out how certain features work and can be integrated with our workflow.

I think the email feature is a little bit limited.

Refersion vs UpPromote: Affiliate Marketing Comparison (2026)

Refersion

UpPromote: Affiliate Marketing

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives