Moz Pro vs SE Ranking

Semrush

Ahrefs

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Keyword Research Tools

Performance Metrics

Competitive Analysis

Reporting & Statistics

Dashboard

Google Analytics Integration

Link Management

Content Management

Website Analytics

Reviewers appreciate the balance of features and affordability, especially for small businesses, and they value the free trials. Some users report that advanced features require higher tiers, and they find recent price increases reduce value.

Value for money

The Moz Pro integration most frequently cited by reviewers is Google Analytics 360, a web analytics product rated 4.7 out of 5 for its integration with Moz Pro.

Integrations

By industry, Moz Pro reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Moz Pro cited by reviewers is SEO (90% of reviewers).

Proprietary

Moz Pro

Web-based

SpyFu

Screaming Frog SEO Spider

Yoast SEO

Ubersuggest

Starter

Standard

Medium

Large

High and increasing subscription costs

Digital Marketing Lead

Moz is more expensive than other tools and some key features require extra payments.

47% of reviewers feel negative about Moz Pro’s pricing. Some users report that the subscription is expensive compared to similar tools, especially for small businesses or those needing only basic features. Reviewers indicate frustration with additional charges for certain modules and note that more features are moving behind paywalls. They say the value for money has diminished over time, with some feeling the cost is hard to justify given the available features. Users mention that frequent price increases and limited access for lower-tier plans make the product less accessible for smaller organizations.

Comprehensive keyword monitoring tools

SEO Executive

What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google.

100% of reviewers feel positive about Moz Pro’s keyword tracking capabilities. Some users say the platform offers detailed keyword performance monitoring, including rank tracking for both local and national searches. Reviewers appreciate being able to segment keywords by client, prioritize content creation, and monitor competition all in one place. They find the dashboard intuitive for tracking keyword evolution and value the automated ranking reports. Users indicate that the tool simplifies keyword research and makes it easy to identify high-impact keywords, which helps them improve their SEO strategies and measure the effectiveness of their efforts.

Robust all-in-one SEO suite

Director 

One of the most accurate tools for SEO and link building process, we used this tool on a daily basis, help create our outreach plan and one of the great pillars for our company.

Digital Marketer

The clean, clutter-free UX and the SEO tools such as page optimisation scores and rankings etc. are excellent.

94% of reviewers feel positive about Moz Pro’s SEO features. Reviewers indicate the tool provides a comprehensive set of functionalities for technical SEO, backlink analysis, and keyword research. Some users say Moz Pro’s reporting and site health checks help them identify optimization opportunities and track improvements in organic rankings. They appreciate the user-friendly interface and the actionable insights for refining digital marketing strategies. Users report that Moz Pro’s educational resources and regular updates support both beginners and experienced marketers in understanding and implementing effective SEO practices.

Marketer

I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools.

Director

Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools.

It's one of the first SEO tools, and as a result, it's more reliable.

Content and Digital Marketing Specialist

SEO tracking and multi-campaign management

Digital Campaign Executive

Moz Pro has a lot of features that are helpful for SEO.

Affiliate Marketing Specialist

Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more.

It is my basic step in online marketing, it helps me to do keyword research, track my links, and also gives link health score in terms of Moz spam score.

The best thing about Moz is it helps us to identify issues on our websites, gives links suggestions, and helps to improve the domain authority of our website by improving overall SEO.

Moz is an all-in-one SEO tool that can help me with keyword discovery, content research, link building, and more.

Web Content Manager

Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.

The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities.

I especially love the keyword explorer tool which helps me find new keyword opportunities that I can use to create high-converting content.

Best Keyword Tool in the Market

Moz is not a powerful tool for keyword research as semrush. While it can show you what keywords are being searched for, it cannot help you determine which ones are the best to target.

Most important part of Moz Pro i liked its ranking factor i.e, DA and PA also weather ranking is helpfuly whenever there is any turbelence in google ranking it quick updates.

Also checking if the website gives do follow or no follow link is easy through extension.

Owner

It definitely gives me the info I need to help improve my SEO ranking.

Social Media Specialist

I am using Moz over a time to analyze my SEO of the website, you can find proper insights to drive your strategy.

Content Writer

Moz used to be the industry-leading SEO software when Rand Fishkin was the face of the company. But after he left, Moz has kind of been passed with Ahrefs and SEMRush who offer more advanced features, a better UI, and cheaper prices.

As a digital marketer, i used Moz pro for various activity but, but one of the best things I have used in Moz pro is the keywords gap feature.

SEO Analyst

All-in-all we use it to measure effects our SEO efforts and the overall health of our websites.

I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.

Cyber Marketing Specialist

They have features like keyword filters that can give suggestions on which keywords to use for optimal visibility, ideas on how to circulate existing content, and more.

Best to keep tracking our marketing campaigns and analyzing stats to taking better decisions.

I also use it for competitor research and to find new keywords to target.

Operations Manager

Moz helps determines the website Domain Authority and overall ranking on Google.

Marketing Manager

Helps you research new keywords that can lead to organic traffic growth.2.

Digital expert

The problem with the software is that it does not provide the precise search volume

General director

It allows a clear referencing by highly optimized keywords

Associate Manager

Moz is good for some SEO Professionals who are trying to find competitors backlinks, audit the website, keywords and can check the keywords ranks as well.

Manager

Highly accurate tool to get search volume for keywords2.

Moz's SERP checker and site auditing functions are very popular because they work very well.

Founder

Moz bot is not much good to do competetive analysis as it database is not much strong.

Marketing and Graphics Coordinator 

Moz Pro has some great features like keywords and their rankings that help you choose the best case scenario for your website's SEO.

I like the rank tracking feature and backlink reporting

Consultant

Moz Pro has been useful in tracking website content issues and link profiles, including comparisons with other websites in the same market niche.  

Marketing Executive

I used Moz for SEO perspective to understand my website's current situation.

SEO Specialist

Its ideal for a newer SEO practitioner, providing high quality insights in the easiest possible way to understand.

It also gives you actionable insights on our website and how to improve it.

Moz offers multiple tools to make the lives of SEO professionals easier.

The data doesn't seem to be as accurate as with Ahrefs or SEMRush.

SEO Manager

The DA extension is super helpful in link reviews and they have a lot of free tools even if you don't keep the pro version which I appreciate.

It also helps compare against competitors.

Search Volume

Rank Tracking

Competitor Analysis

Features

Keyword Research

Actionable Insights

Pricing

Keyword Tracking

Campaign Management

Large Enterprises

Small Business

Mid-size Business

Freelancers

Some users say Moz Pro offers a good balance of features and affordability, especially for small business owners or those on a budget. Some reviewers feel the free tools and trials provide significant value, allowing users to test core functionalities before committing to a paid plan. Reviewers appreciate that the basic version includes enough features to meet most needs, and they note the availability of discounts and exclusive free trials as a benefit. Users think Moz Pro’s paid plans pack a lot of value, but they also report that certain advanced features are only available at higher tiers or require extra payments. Some reviewers find Moz Pro’s pricing similar to competitors, but others indicate that more robust alternatives are available at lower costs. Some users report that the subscription can feel expensive, especially for small businesses or those not using the tool daily, and they question whether the cost is justified given the feature set. Reviewers indicate that recent price increases and the migration of features from free to paid plans have impacted perceived value for money. Some users say the cost can add up quickly, making it difficult to justify for limited use or smaller organizations.

SE Ranking provides a complete set of tools for keyword rank tracking, comprehensive website audit, competitor analysis, keyword suggestion and much more

Mobile Keywords

Localization Automation

Most users consider SE Ranking to deliver strong value for money, especially for budget-conscious users, and they appreciate the affordable pricing and feature-rich plans. However, some users report upgrade options can be expensive and annual payments restrictive.

The SE Ranking integrations most frequently cited by reviewers are: Google Analytics 360 (a web analytics product rated 4.7 out of 5 for its integration with SE Ranking) and Google Search Console (a SEO product, 4.6).

By industry, SE Ranking reviewers are most commonly professionals in marketing and advertising (45%). The most frequent use case for SE Ranking cited by reviewers is SEO (92% of reviewers).

SE Ranking

iPad

iPhone

Windows

Android

mangools

Screpy

ProRankTracker.com

Core

Growth

Enterprise

Online Marketeer

You can effectively monitor keywords, and the website audit report clearly highlights areas that need improvement. And you can check if backlinks are still online.

head of seo

The reports are not customable as much as i need what Couse a lot of time to manually adjust them also i am use to online reports and here i need to e mail them each month

SEO Director

The customer support team are very responsive and help us a ensure that we're able to manage our customer websites and performance efficiently.

They are one of the only services that allow us to track all of our keywords daily at a decent price.

Business Man

It has provided clear insights into my website’s performance and made daily SEO tasks noticeably easier.

SE Ranking offers a very clean and intuitive interface while covering a broad range of SEO features in one platform.

There's been a few occasions where rank tracking has had some kind of issue so everything looks down for a couple of days and then reverts to normal.

We use SE Ranking mostly for keyword research as it gives accurate analysis for the keywords and also for checking ranking of keywords.

Additionally, data is often missing for certain keywords.

Additionally, certain reports take a little longer to load at times.

The tool enhances our ability to analyze website and perform comprehensive link audits.

Some features were behind additional paywalls, also some of the accuracy of rankings was debatable.

However, occasionally new features are included as "add ons" rather than rolled in to the annual subscription. Or to access them you need to resubscribe on a new higher cost plan.

Customer support is high quality, and the addition of Plannable has been a great option.

They like to change the interface about which can be confusing.

SE Ranking has a clear and intuitive interface, making it easy to work with.

Branch Manager

Keyword and backlink monitors are the greatest features, if used correctly the ranking are "correct".

Customer service is also severely lacking.

That part is difficult to understand, get into, or work with.

Not ideal having to explain this to clients.

Head of digital marketing

Se ranking is the most value seo tool with a lot of features that can help your strategy

The software is user-friendly, facilitating the management of marketing strategies for diverse clients.

At times it's little slow and takes time to load if you have a lot of projects running.

Overall, we have been really pleased with SE Rankings and the value for the money.

We loved this platform for its features and cost at the time of purchase (2020).

After creating the account this tool is easy to setup, adding you website takes less than a minute.

Additionally, the comprehensive report building tool gave me the data visualizations I needed to build a comprehensive narrative of how my SEO campaign was performing, giving me greater insight for making crucial decision-making in regards to future campaigns.

Field Marketing Specialist

For my keyword and backlink research, as well as competitive and organic traffic and paid traffic analyses, I was able to acquire adequate information with the domain analysis tool.

the reports you get are very complex and intuitive.

SERanking's competitor research tool provides us with a comprehensive analysis of our competitors' website traffic, backlinks, and keywords.

Like Ahrefs, it's an all-in-one offering for functions like keyword research, rank tracking, backlink analysis, and website auditing.

The support team were also very responsive.

We as an organization started using Ahrefs to track backlinks, research keywords, and spy on our competitors.

The price is very good and the features are many.

Accuracy of the tool when it comes to keyword research, tracking ranks, tech audit, etc. is very high.

I especially like being able to track my positions in the SERPs and how it gives me clues about the improvements I need

We are an enterprise website and need to track more than 30000 keywords on a regular basis.

I also miss a flag to know what keywords I have in my lists and an improvement in the suggestion of related keywords

on page SEO its not good on it and internal links

SE Ranking provides a simple way to track keywords without breaking the bank.

Producer and Marketing Manager

My overall experience with SE Ranking is great. As it is a complete SEO software, it is really exciting to work all SEO management jobs from a single software.

By analyzing their strategy, we can identify new opportunities to improve our own SEO efforts.

The keyword research data is just not at the same scale as big players like Ahrefs.

The website audit tool is also excellent for fixing any site problems.

I am using SE Ranking for a few years and I found it is quite valuable for my business SEO.

Overall, SE Ranking software was an invaluable tool for understanding how my efforts impacted performance.

I'm of the opinion that they are continuously improving and I have an eye on them in terms of potentially switching over my all-in-one SEO needs in the future.

It can be a bit slow when updating data at times

Independent

It offers total audit control of web pages.

Moz Pro vs SE Ranking Comparison (2026)

Moz Pro

SE Ranking

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives