UpPromote: Affiliate Marketing vs Referral Factory

ReferralCandy

Referral Rock

EmployeeReferrals

Everflow

Mention Me

Shopify Collabs

Compare UpPromote: Affiliate Marketing and Referral Factory based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Shopify Collabs, formerly Dovetale, helps e-commerce stores recruit, manage, and grow their sales with influencers who love their products.

Everflow is a Partner Marketing Platform for tracking, managing, & analyzing the performance of multiple marketing campaigns. Designed to aid marketers with understanding & improving their marketing techniques, Everflow offers real-time analytics to identify best & worst performing placements.

Run a smart, data-driven referral program in just a fraction of the time you currently spend tracking referrals. Supercharge employee engagement in your program with gamification, campaigns, mobile referral tools, and more.

UpPromote: Affiliate Marketing is the top-trusted affiliate marketing solution for growth on Shopify. With this all-in-one solution, you can build, manage, and succeed in your marketing campaign with ease.

Activity Dashboard

Activity Tracking

Affiliate Management

Banner Management

Campaign Analytics

Campaign Management

Campaign Segmentation

Categorization/Grouping

Commission Management

Contact Management

Conversion Rate Optimization

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Data Visualization

Discount Management

Electronic Payments

Email Templates

Engagement Tracking

Filtering

For Customer Referrals

Fraud Detection

Incentive Management

Influencer Discovery

Lead Engagement

Lead Generation

Lead Management

Monitoring

Multi Level Marketing (MLM)

Multi-Campaign

Multi-Language

Payment Tracking

Performance Metrics

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Referral Templates

Referral Tracking

Reporting & Statistics

Rewards Management

ROI Tracking

Search/Filter

Social Promotion

Third-Party Integrations

User Management

Visual Analytics

UpPromote: Affiliate Marketing

Linux

Web-based

Windows

I love how easy UpPromote is to use. Love that there is no comission fee on top of base price like other competitors.

Owner

The app may have a cluttered or confusing UI, which could make it difficult for me  or my affiliates to use and navigate. And When I do bulk approve it's always stuck there.

Founder

UpPromote has solved my headaches and makes it easy for me. It's pretty easy to set it up and their support team has been very responsive and helpful to my queries.

I love how there are a lot of quality affiliates signing up for my affiliate program. Its so easy to setup a programs and its also really streamlined for my affiliates to join and start making money.

Manager

We've had a fantastic experience helping to drive sales and any time we need to contact support for help.

Graphicdesigner

We can very easily select the requests and have a good overview and the German translation is also good.

Ecommerce Manager

A great tool to support our growth in sales and contribute to our progress.

I've been using this app for two years and I'm very satisfied with it. It integrates perfectly with Shopify and it is really easy to use.

Consultant

UpPromote's UI is very user-friendly. It helped our business in creating affiliates and also it has features such as Link and coupon tracking capability which is equally amazing.

I like that it is easy to use and navigate. I also like the range of options that it offers.

Shopify Store Owner

I love the customization and functionality of Up-Promote. Very easy to use and intigrate into my shop.

We already have 2 affiliates added. I love the marketplace as well and cant to see how this helps our brand grow.

Ease of use and user friendliness is a great feature.

management

Quick and easy to set up. I have had great experiences with the online support with any questions i had and also helped me step by step when setting up.

The biggest negative is that we can't integrate with PayPal to be able to send payouts from the UpPromote app, but that's more of a PayPal issue and not UpPromote.

Social Media Manager

The interface design was complex so it was difficult to understand its content.

We haven't needed to contact support for problems, but more figuring out how certain features work and can be integrated with our workflow.

I think the email feature is a little bit limited.

UpPromote: Affiliate Marketing screenshot: Tailor your ideal affiliate page to boost more sign-ups

UpPromote: Affiliate Marketing screenshot: Speed up checkouts and increase conversions


UpPromote: Affiliate Marketing screenshot: Automate affiliate earnings payouts through secure PayPal transactions


UpPromote: Affiliate Marketing screenshot: Outsmart your competitors with smart commission structures


UpPromote: Affiliate Marketing screenshot: Boost affiliate growth and loyalty with Gifts and Bonuses


UpPromote: Affiliate Marketing screenshot: Offer a professional workspace for your partners with an intuitive dashboard


Freelancers

Large Enterprises

Mid Size Business

Small Business

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Mention Me helps brands to identify, activate, and nurture loyal customers, turning brand fans into a powerful growth driver. Over 500+ global brands are already harnessing the power of advocacy with Mention Me, including PUMA, Charlotte Tilbury and Nutmeg.

Use AI to build a referral program or affiliate program in seconds. Track referrals. Automate rewards. Grow faster 🚀 No code needed.

Alerts/Notifications

Campaign Planning

Email Marketing

Employee Referral Management

For Employee Referrals

Gamification

Lead Capture

Loyalty Program

Multi-Channel Marketing

Promotions Management

Social Media Integration

Template Management

Referral Factory

Head of Customer Success

Great experience, the support team is amazing. Every time I've had a question or issue, they've been super friendly and knowledgeable, and they always respond quickly.

QA Analyst

Another great feature of Referral Factory is the number of offered third-party integrations. I was particularly impressed with the Hubspot integration, which was easy to set up and use.

Support team are always ready to help and I would love to appreciate [sensitive content hidden] for her help. Creating referral campaigns is very easy and you can track everything on real time.

You can use the available templates to build your referral campaigns. There are very good articles to answer your questions and the support team is very responsive, friendly and knowleadgable.

Vice President of Product

Very good...and I am happy to recommend them to others, especially interested in their primary use case. We wanted to launch a referral program in a short amount of time.

Communications Director 

Would highly recommend it and in the first 3 months, we have over 400 new customers and ha sbeen a huge success.

Digital Marketing Specialist  

Overall, I can confidently say that Referral Factory has been an excellent investment for my business.

Managing Director

We highly recommend Referral Factory as an excellent investment for any business looking to grow and increase sales.

The template designs were great for inspiration, and allowed us to see the range of functionality for bringing in videos, which is what our business is premised on.

Lead designer

Overall great experience and we are happy with referral factory so far.

Content Specialist

I've had a positive experience with Referral Factory; it's extremely easy to use and the user interface makes it quick and easy to build an effective campaign - I can create a campaign within minutes.

The integration with Hubspot is seamless and makes it easy to manage our sales pipeline and track progress.

Digital Marketer

You are unable to generate coupon codes, but rather limited to uploading and distributing them.

Easy interface, friendly staff that helped us build our referral program. All round good experience.

The platform is easy to use and has made our campaigns more effective and efficient.

Marketing Manager

One potential con of Referral Factory is that it may be too complex and pricey for small businesses or entrepreneurs just starting with referral marketing and having a limited budget.

Marketing

It is hard to think of anything I don't like about Referral Factory. It saves me countless time every day.

The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first.

Referral Factory screenshot: Build your customer referral program or affiliate program in seconds using our AI-powered referral program generator. 

Referral Factory screenshot: Automate asking your customers for referrals. Integrate with over 3000 apps, including HubSpot, Salesforce, Stripe, Pipedrive, Intercom, Zoho, Zapier, Make, and more. Use webhooks or our API to integrate with your custom-built solution.

Referral Factory screenshot: Access to 200+ referral rewards and incentives. Vouchers, digital cash cards, PayPal payouts, or donations. Plus, you can issue your own custom rewards through Zapier, Make or a webhook.

Referral Factory screenshot: Drag and drop builder for pages, widgets, pop-ups, and emails. You can fully customise your referral program to be 100% on brand.

UpPromote: Affiliate Marketing vs Referral Factory Comparison (2026)

UpPromote: Affiliate Marketing

Referral Factory

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives