Skyword vs The Brafton Content Marketing Platform

Contently

Percolate

charles

Morningmate

EXADS

Yarnit

Compare Skyword and The Brafton Content Marketing Platform based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Contently is the leading platform for premium content ideation, creation, approval, publishing, distribution, and promotion

Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Skyword360 enforces strategic content creation with automation and controlled generative AI functionality. Skyword's elite talent network and managed services help marketing teams bridge strategic gaps and access flexible creative resources to manage and optimize their brand's content efforts.

Activity Dashboard

Asset Lifecycle Management

Audience Targeting

Audio File Management

Automated Scheduling

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Categorization/Grouping

CMS Integration

Collaboration Tools

Content Library

Content Management

Content Publishing Options

Conversion Rate Optimization

Conversion Tracking

Customizable Templates

Document Classification

Document Management

Editorial Calendar

Email Marketing

Engagement Tracking

Full Text Search

Marketing Calendar

Mobile Access

Multi-Channel Campaigns

Multi-Channel Management

Multi-Channel Marketing

Performance Metrics

Publish Scheduling

SEO Management

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

Task Scheduling

Text Editing

Third-Party Integrations

Version Control

Video Management

Video Support

Website Analytics

Website Management

Skyword

Web-based

Research Assistant

The software capabilities are great and always improving and the support services are excellent whenever I have used them.

Senior Marketing Manager

Great people who will help you leverage their platform to produce amazing content marketing.

Founder/CO

I think it's a powerful platform, and I also have high hopes for how it will continue to develop in the future thanks to the clear commitment the company has shown for bettering its product.

Owner

Skyword's teams are also amazing, communicative, fun to work with, and are obviously invested in your improvement as a content creator.

The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent.

Social features are broken, always reporting bad data. This is more of an agency than a software vendor.

Research manager 

Intuitive, pretty graphics, great content searchers. Dashboards are easy to set up, and reports are also easy to create.

Marketing Coordinator

It's probably our lack of mathematical skills, but we sometimes have a difficult time setting up analytics dashboards.

Too many functions that can be confusing - Keep it simple. Platform shows only content stats and not for the entire website.

Digital Media Analyst

This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.

Site Coordinator

There are almost too many functions to make this software useful. Each district needs their own log in page, so if you click the wrong one on accident, you'll never get in.

Marketing

Great data, but the price is a bit high compared to other tools in the industry. Recommendations: market about your value prop compared to tools who claim to offer similar services.

Skyword screenshot: Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.

Skyword screenshot: Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.

Skyword screenshot: Search our network of globally vetted writers, photographers, videographers, and influencers by location, language, expertise, Klout score, and more.

Skyword screenshot: Robust content analytics are available within the Skyword Platform, including an integration with Google Analytics.

Skyword screenshot: Streamline your video review process with time-stamped comments.

Skyword screenshot: The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.

Skyword screenshot: The Skyword Platform is translated into 14 languages.

Skyword screenshot: Skyword's built-in digital asset manager (DAM).

Freelancers

Large Enterprises

Mid Size Business

Small Business

Experience seamless project management and task completion with Morningmate's comprehensive collaboration platform designed for teams of all sizes and types. This intuitive, all-encompassing platform enables you to take charge of projects and tasks effortlessly.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Yarnit is a Generative AI powered content marketing platform that allows teams and business to design, write, audit and publish engaging content- all under one app.

The Brafton Platform was designed by content marketers for content marketers. It offers a user-friendly content calendar, comprehensive project management capabilities, and a digital asset management system.

Access Controls/Permissions

Activity Tracking

Agile Methodologies

Alerts/Notifications

Approval Process Control

Archiving & Retention

Asset Categorization

Asset Library

Assignment Management

Budget Management

Budgeting/Forecasting

Calendar Management

Campaign Tracking

Commenting/Notes

Configurable Workflow

Dashboard

Data Visualization

Deadline Management

Digital Asset Management

Document Storage

Drag & Drop

File Management

File Sharing

Filtering

Idea Management

Image Library

Kanban Board

Keyword Tracking

Media Library

Monitoring

Multiple Projects

Planning Tools

Portfolio Management

Prioritization

Progress Tracking

Project Management

Project Planning

Project Planning/Scheduling

Project Templates

Project Time Tracking

Project Tracking

Project Workflow

Real-Time Reporting

Real-Time Updates

Reporting & Statistics

Reporting/Analytics

Reporting/Project Tracking

Resource Management

Roadmapping

Role-Based Permissions

Search/Filter

Single Sign On

Status Tracking

Task Management

Task Planning

Task Progress Tracking

Template Management

Templates

To-Do List

User Management

Workflow Management

The Brafton Content Marketing Platform

Windows

Member Services Manager

CivicRisk Mutual is very grateful for having had the opportunity to work with Brafton and thank the entire team, both past and present, for the wonderful experience.

Very grateful for the outstanding expertise, support and advice of the Brafton team.

Marketing Content Manager

It's easy to use and intuitive - but the primary reason for the positive review is for the team and their excellent project management.

Marketing Director

Communication with the agency via the platform, the ease of use, the ability to quickly approve or request changes. The use of the calendar/project view is helpful.

Digital Marketing Manager

I have had a few bugs using the platform over the past few months, where i am either unable to access the platform or no data shows.

The platform is easy to use, provides a clear a structure of tasks and responsibilities, features a simplified communication and approval process, and enables flexible timelines when required.

Vice President Marketing

It's easy to gain visibility into all active projects, see where they are in the development cycle and provide review comments on individual pieces.

Web Project Manager

I haven't found anything that I particularly dislike thus far.

Digital Strategy & Transformation Manager

Sometimes its difficult to find my own projects amongs others (as not all team members are working on the same projects).

Sr. Director

It can be difficult to access different versions of written projects (e.g. looking for an early blog draft or finding the final version).

The Brafton Content Marketing Platform screenshot: The Brafton Content Marketing Platform content audit

The Brafton Content Marketing Platform screenshot: The Brafton Content Marketing Platform schedule

The Brafton Content Marketing Platform screenshot: The Brafton Content Marketing Platform projects

The Brafton Content Marketing Platform screenshot: The Brafton Content Marketing Platform status tracking

The Brafton Content Marketing Platform screenshot: The Brafton Content Marketing Platform content library

The Brafton Content Marketing Platform screenshot: The Brafton Content Marketing Platform dashboard

The Brafton Content Marketing Platform screenshot: The Brafton Content Marketing Platform project approval

Non Profit

Public Administrations

Skyword vs The Brafton Content Marketing Platform Comparison (2026)

Skyword vs The Brafton Content Marketing Platform Comparison (2026)

Skyword

The Brafton Content Marketing Platform

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives