Skyword Pricing, Features, Reviews & Comparison of Alternatives


Content Marketing Software & Services

4.5/5 (10 reviews)

Skyword overview

Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences, combining world-class content marketing technology, professional services, and a network of 4,600 professional freelance writers, videographers, photographers, and other creatives.

The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. Its robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows allow marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword creates and manages digital content hubs for IBM, ADP,, MasterCard, and many more enterprise brands. Skyword works with its clients to evolve their marketing practices from interruptive advertising to create experiences that their audiences will love.


Pricing options
Value for money
View Pricing Plans


Business size



United States, Brazil, Canada, China, Germany and 4 other markets, Japan, Latin America, Mexico, United Kingdom

Supported languages

Chinese (Traditional), Dutch, English, French, German and 9 other languages, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
Skyword screenshot: Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Skyword's Content Marketing SoftwareSkyword screenshot: Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Skyword screenshot: Search our network of globally vetted writers, photographers, videographers, and influencers by location, language, expertise, Klout score, and more.Skyword screenshot: Robust content analytics are available within the Skyword Platform, including an integration with Google Analytics.Skyword screenshot: Streamline your video review process with time-stamped comments.Skyword screenshot: The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.Skyword screenshot: The Skyword Platform is translated into 14 languages.Skyword screenshot: Skyword's built-in digital asset manager (DAM).Skyword Content Marketing Software: SEO ScorecardSkyword Marketing Calendar: Map Your Content StrategySkyword Content Marketing Software: Connect with Writers Around the WorldSkyword Video: AnalyticsSkyword Analytics + GA Integration

Skyword reviews


Very good

Value for money
Ease of use
Customer support
Rose de Fremery

A powerful and flexible content marketing platform

Used daily for 2+ years
Reviewed 2017-04-19
Review Source: Capterra

Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future.Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program.

Read the full review

Lee Polevoi

Skyword review

Used daily for 2+ years
Reviewed 2017-03-27
Review Source: Capterra

Skyword is my client, offering access to many businesses/clients. I value the relationship. I am a veteran contributor to Skyword clients and appreciate the helpfulness offered by Skyword employees.Allows me to write articles and provides user-friendly functionality.

Read the full review

Angela Tague

Writing for Skyword

Used daily for 2+ years
Reviewed 2017-04-24
Review Source: Capterra

I've been working on contract with Skyword since 2011. This marketing agency offers incredible opportunities for businesses and brands to connect with talented creatives and scale quality content production. The user interface and customer service are both top notch for this indutry.It's updated often and easy to use.

Read the full review

Aviv Canaani

Great people who will help you leverage their platform to produce amazing content marketing

Used weekly for 2+ years
Reviewed 2017-06-15
Review Source: Capterra

The ability to write high quality articles that are SEO optimized. Also, the option to easily onboard freelancers that can write contentSEO focused Publishing Calendar Approval Process Blogging platform for writers Amazing people behind the product that help create a great customer experience

Read the full review

Fiona Briggs

Intuitive but a bit too prescriptive

Used weekly for 6-12 months
Reviewed 2017-03-27
Review Source: Capterra

The platform is very easy to navigate and is very intuitive eg when inserting hyperlinks or images, for example. However, there are a couple of limitations regarding SEO. The requirement for multiple use of key words - in the headline, within the first 100 words or so and within the body copy - sometimes means the copy does not flow as well as it could. Equally, ensuring the key words are upfront in the headlines does not necessarily generate the best headline from a grammatical point of view. When required edits have been made, which have pushed the word count over 700 words, the system does not let you submit or rather resubmit the copy. The need for a strict 700 word count is a little prescriptive too - perhaps there could be a little leeway on this ie + or - 2% of the overall words. Easy to use and intuitive.

Read the full review

Skyword pricing

Pricing options
View Pricing Plans

Contact Skyword for pricing information.

Skyword features

Activity Dashboard
Campaign Analysis
Campaign Management
Content Management
Engagement Analytics
Multi-Channel Marketing
Social Media Integration
Social Network Marketing
Third Party Integration

A/B Testing (144 other apps)
Customizable Branding (179 other apps)
Customizable Templates (187 other apps)
Data Import/Export (143 other apps)
Drag & Drop Interface (196 other apps)
Monitoring (179 other apps)
Real Time Analytics (147 other apps)
Real Time Data (139 other apps)
Reporting & Statistics (197 other apps)

Additional information for Skyword

Key features of Skyword

  • Recruit and manage your writers
  • Content strategy planning with Skyword editorial calender
  • Research your keywords
  • Create and optimize your content
  • Edit and review your content
  • Promote your content socially
  • Measure and analyze the performance of your content
  • Real-time assignment of keywords
  • Streamlined writer management
  • Increase search rankings
  • Easy writer payments in multiple currencies
  • Flexible editorial and review workflow
  • Schedule assignments and publishing
  • Complete visibility into editorial process
  • Plan for upcoming events and programs
  • Strict adherence to SEO and editorial guidelines
  • Gain visibility for budgeting and forecasting
  • Streamline content to different channels
  • Insight into high-performing keywords
  • Extensive tracking and analytics capabilities
  • Digital asset manager (DAM)
  • Content marketing calendar
  • Influencer management
  • Original content creation
  • Integration with Google Analytics
  • Integration with Marketing Automation
  • Ideation
  • Content amplification
  • Performance Snapshot reporting (mobile-friendly)
  • Skyword Personalized Content Recommendations (site & email)
View All Features


- Access to experienced, vetted writers, photographers, videographers, and influencers with the expertise you need

- Quality content created to your content standards

-Ensure consistent brand standards and tone for social media amplification and Facebook publishing

-See how many social posts have been scheduled and delivered for your content and which posts have the highest engagement

-Extensive tracking and analytics capabilities including article marketing and writer performance, social media metrics, and keyword search engine rankings