Skyword Pricing, Features, Reviews & Alternatives

Skyword

Content Marketing Software & Services

4.54/5 (13 reviews)

Skyword overview

What is Skyword?

Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences, combining world-class content marketing technology, professional services, and a network of 4,600 professional freelance writers, videographers, photographers, and other creatives.

The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. Its robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows allow marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword creates and manages digital content hubs for IBM, ADP, Overstock.com, MasterCard, and many more enterprise brands. Skyword works with its clients to evolve their marketing practices from interruptive advertising to create experiences that their audiences will love.
www.skyword.com

Pricing

Pricing options
Subscription
Value for money
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Devices

Business size

S
M
L

Markets

United States, Brazil, Canada, China, Germany and 3 other markets, Japan, Mexico, United Kingdom

Supported languages

English, Dutch, Ukrainian, French, German and 9 other languages, Japanese, Portuguese, Italian, Swedish, Spanish, Korean, Russian, Chinese (Traditional), Turkish
Skyword screenshot: Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Skyword Content Marketing Software: Connect with Writers Around the WorldSkyword screenshot: Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Skyword screenshot: Search our network of globally vetted writers, photographers, videographers, and influencers by location, language, expertise, Klout score, and more.Skyword screenshot: Robust content analytics are available within the Skyword Platform, including an integration with Google Analytics.Skyword screenshot: Streamline your video review process with time-stamped comments.Skyword screenshot: The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.Skyword screenshot: The Skyword Platform is translated into 14 languages.Skyword screenshot: Skyword's built-in digital asset manager (DAM).Skyword's Content Marketing SoftwareSkyword Marketing Calendar: Map Your Content StrategySkyword Content Marketing Software: SEO ScorecardSkyword Analytics + GA IntegrationSkyword Video: Analytics

Skyword user reviews

Excellent
7

Very good
6

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.4
  3.9
  4.2
  4.9
Patricia R.

Our Internal Marketing Made Easy

Used weekly for 1-2 years
Reviewed 2020-07-08
Review Source: Capterra

Skyword360 is only one of the tools in our belt for monitoring our internal marketing materials, but it is definitely one of my favorites, easily allowing my team to distribute and monitor materials sent through out our organization. I manage this process for several departments (one of the many hats that I wear), and that job wouldn't half as manageable without Skyword.

Pros
Ease to use interface. Tons of collaborative features. Great customer service. Skyword has also integrated well with our existing systems.

Cons
I don't have any complaints. Skyword functions just as I would expect it to. My only grievance would be the cost, but you get a quality solution for a premium price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Rose d.

A powerful and flexible content marketing platform

Used daily for 2+ years
Reviewed 2017-04-19
Review Source: Capterra

Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future.

Pros
Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program.

Cons
On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Skyword the software that helps write articles

Used monthly for less than 6 months
Reviewed 2019-01-01
Review Source: Capterra

Pros
The software pays you for each article that you make and write. pays $45-$50 per article you make.

Cons
The job could take lots of time to make and publish articles.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 5/10

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Lin V.

Amazing Marketing Tool

Used daily for 1-2 years
Reviewed 2020-07-08
Review Source: Capterra

We've used Skyword in tandem with Contently to get an idea of which works best for all of our departments. I'm finding them fairly on par with each other. Skyword offering a very consistent user experience and depth of analytics.

Pros
Customer service is incredible. Skyword has been a god-send for our internal marketing and training initiatives. It offer a bit more flexibility and collaboration and editing between resources than our other platforms.

Cons
No complaints yet. Skyword has really done a great job of fitting our needs. Our marketing efforts have been greatly improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Lee P.

Skyword review

Used daily for 2+ years
Reviewed 2017-03-27
Review Source: Capterra

Skyword is my client, offering access to many businesses/clients. I value the relationship. I am a veteran contributor to Skyword clients and appreciate the helpfulness offered by Skyword employees.

Pros
Allows me to write articles and provides user-friendly functionality.

Cons
Spellcheck is erratic and often incorrect. Doesn't provide enough opportunities to acquire new clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Skyword pricing

Pricing options
Subscription
View Pricing Plans

Contact Skyword for pricing information.

Skyword features

API
Activity Dashboard
Campaign Analytics
Campaign Management
Content Management
Customizable Templates
Engagement Tracking
Multi-Channel Marketing
Performance Metrics
Social Media Integration
Third Party Integrations

Alerts/Notifications (442 other apps)
Analytics/ROI Tracking (389 other apps)
Contact Management (404 other apps)
Customizable Branding (439 other apps)
Data Import/Export (507 other apps)
Reporting & Statistics (593 other apps)
Reporting/Analytics (800 other apps)
Search/Filter (449 other apps)
Template Management (445 other apps)

Videos and tutorials

Additional information for Skyword

Benefits

- Access to experienced, vetted writers, photographers, videographers, and influencers with the expertise you need

- Quality content created to your content standards

-Ensure consistent brand standards and tone for social media amplification and Facebook publishing

-See how many social posts have been scheduled and delivered for your content and which posts have the highest engagement

-Extensive tracking and analytics capabilities including article marketing and writer performance, social media metrics, and keyword search engine rankings