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Skyword
Content Marketing Software & Services
(10)
Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences, combining world-class content marketing technology, professional services, and a network of 4,600 professional freelance writers, videographers, photographers, and other creatives.
Typical customers
Platforms supported
Support options
Training options
Starting from
No pricing info
Starting from
9.80
/user
Per month
Value for money
4.1
/5
38
Starting from
No pricing info
Value for money contenders
Functionality
3.9
/5
38
Total features
43
9 categories
Functionality contenders
Overall Rating
4.4
/5
38
Positive reviews
19
14
5
0
0
Overall rating contenders
Ben R.
Media Production, 1-10 employees
Used daily for 2+ years
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We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.
They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.
I have no complaints. It always does exactly what I need it to do.
Rose d.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future.
Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program.
On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library.
Verified reviewer
Education Management, 10,001+ employees
Used monthly for 2+ years
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Nice people, does the job, but not a strong platform.
The talent community is rich and content quality is great. The software works well.
- Social features are broken, always reporting bad data; - This is more of an agency than a software vendor. More focused on selling more services than on improving the platform.
Geoffrey B.
Sports, 201-500 employees
Used daily for 2+ years
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My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.
Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")
Patricia R.
Hospital & Health Care, 5,001-10,000 employees
Used weekly for 1-2 years
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Skyword360 is only one of the tools in our belt for monitoring our internal marketing materials, but it is definitely one of my favorites, easily allowing my team to distribute and monitor materials sent through out our organization. I manage this process for several departments (one of the many hats that I wear), and that job wouldn't half as manageable without Skyword.
Ease to use interface. Tons of collaborative features. Great customer service. Skyword has also integrated well with our existing systems.
I don't have any complaints. Skyword functions just as I would expect it to. My only grievance would be the cost, but you get a quality solution for a premium price.