Sprout Social vs Mentionlytics

Hootsuite

Buffer

Later

Mention

Meltwater

Bïrch

Compare Sprout Social and Mentionlytics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real Time Editing

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

Sprout Social

Android

Web-based

iPad

iPhone

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Demand Generation Manager

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Social media marketing and design expert

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as  Google Analytics, Zendesk, Feedly and more.

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

Communications Specialist 

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

Vice President of Marketing

I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.

Associate Director

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

Senior Content Strategy Manager

Sprout is a huge help in our day to day social listening, responding to messages, and scheduling out our content. It is a solid platform and gets the job done how we need and hope it to.

Director of Marketing

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall.

Organic Chemistry PhD Student

It is a super user friendly platform that allows me to keep track of social media reports and helps me build a more interactive schedule.

Social Media Manager

My experience with sprout social has been positive. I used it successfully in social listening activity for a high-budget project.

Regional Digital Provisoning Manager

Once there is good return on investment, Sprout Social is definitely worth it for anyone who is serious about social network marketing and user engagement.

Marketing Manager

Lack of support for enterprise. Difficult to scale up using this tool.

Marketing Executive

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do.

The only other tool I can think of which would be missing is SEO in terms of Social.

administrative assistant 

To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.

Sprout Social screenshot: Customer engagement

Sprout Social screenshot: Conversion trend

Sprout Social screenshot: Content publishing calendar

Sprout Social screenshot: Analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Mention is a comprehensive media monitoring and social listening platform that enables organizations to track online conversations about their brand, competitors, and industry across the web and social media. The system monitors over one billion sources in real-time, providing users with immediate insights and data spanning up to two years. Organizations can create personalized monitoring alerts based on specific keywords or pages.

Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

Ads automation and management for Meta Ads, Google Ads, TikTok Ads and Snapchat Ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives.

Mentionlytics is a web & social media monitoring solution for tracking brand mentions across social platforms in order to find leads and gain business insights

AI/Machine Learning

Audience Engagement

Boolean Search

Brand Management

Commenting/Notes

Content Publishing Options

Dashboard Creation

Email Alerts

Filtering

Hashtag Tracking

Impact Measurement

Lead Attribution

Media Monitoring

Mobile Alerts

Multi-Language

Natural Language Processing

Real-Time Data

Real-Time Notifications

Reputation Management

Social Mentions Tracking

White Label

Mentionlytics

Assistant Manager 

Mentionlytics is literally the best at tracking and monitoring social media which helps with users to gain information about a brand and automatically track mentions.

Designer

We use Mentionlytics in the marketing department and we are very pleased with the tool. It’s very easy to use, the support is excellent and they is nothing we are not able to perform with it.

Digital marketer

I loved the user interface and how easy it was to use. The information that I've acquired from the software helped me a lot and it was as great as I've imagined.

E-Reputation Manager

It was a pleasant experience and I also would like to point out that the two of the customer representative are extremely helpful.

Marketing Director

Provides the team with a good scope of mentions for the brand and the most important competitors, and summarizes the activity beyond social media in a useful manner.

Accounting clerk

Only problem is the lack of  video posting functionality.

Doctoral student

However, the lack of sentiment analysis and hashtag tracking features is a limitation.

Loading mentions takes a while when dealing with numerous results also the lack of customized dashboard ( changing colors, picking specific graphs to display ...).

Shop Owner

One of my keywords was difficult to monitor, due to the wide range of results, many of which were irrelevant.

Team member

I especially liked the chat function, as you can ask questions and receive quickly a reply when you have a problem.

Mentionlytics screenshot: Display Mentions per channel by day, week, or month, from the selected social media channels or/and the web, in a pretty easy-to-use dashboard. Sentiment Analysis, keyword cloud, and location map are also available.

Mentionlytics screenshot: Create beautiful and customized monitoring reports with clear and actionable insights, using an ultimate Social Media Report Builder, with personalized functionalities for your reports.

Mentionlytics screenshot: Identify your Influencers and Top Mentioners, view their profile, and directly contact them.

Mentionlytics screenshot: Your personal advisor analyzes your mentions and uncovers knowledge behind the vast amount of data for you, using AI-enhanced algorithms. Furthermore, SIA provides you with actionable insights to help you improve your web and social media presence!

Mentionlytics screenshot: Compare your online presence with that of your competitors in the blink of an eye with Share of Voice. Compare different products, profiles, etc., even within your own brand!

Mentionlytics screenshot: Automatically group mentions that are about the same topic, regardless of the different wording, with AI Mention Clustering. Save an enormous amount of time, and find the most important mention topics, instead of going through each one individually. 

Mentionlytics screenshot: See your brand's performance against competitors at a glance. Our detailed Competitive Analysis dashboard lets you instantly compare mention volume, sentiment, engagement, top owned posts, top mentions, and more, all in one place.

Sprout Social vs Mentionlytics Comparison (2026)

Sprout Social vs Mentionlytics Comparison (2026)

Sprout Social

Mentionlytics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives