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Sprout Social Logo

Social Media Management Software for Business

Last updated: November 2024

Sprout Social - 2024 Pricing, Features, Reviews, & Alternatives

Table of Contents

What is Sprout Social?

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.

Benefits of using Sprout Social

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.

Starting from

249

/user

Per month

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Sprout Social's key features

GetApp's analysis of 43 verified user reviews collected between September 2021 and September 2024 identified Sprout Social's most critical features and how it performs according to users.

Features

4.2

/5

588

Ease of use

4.4

/5

588

Post Scheduling

Reviewers appreciate Sprout Social's post scheduling capabilities for its efficiency and time-saving benefits. They find it particularly valuable for managing multiple social media profiles and scheduling content in advance, which allows them to focus on community engagement. Users report that the capability helps in targeting different audiences at optimal times, enhancing engagement. They also highlight the ease of use and the ability to submit posts for review by team members. However, some users mention occasional issues with account unlinking and failed posts. Of the 31 Sprout Social users who gave detailed accounts of their use of Post Scheduling, 100% rated this feature as important or highly important.


Automated Publishing

Reviewers indicate that Sprout Social's automated publishing is a favorite aspect due to its simplicity and time-saving benefits. They appreciate being able to schedule posts across multiple channels from one platform, allowing them to focus on other business tasks. Users report that once scheduled, posts are published reliably, reducing the need for constant monitoring. However, some users have experienced issues with posts not going live as scheduled, which can be problematic for managing multiple accounts. Of the 22 Sprout Social users who gave detailed accounts of their use of Automated Publishing, 100% rated this feature as important or highly important.


Reporting/Analytics

Reviewers highlight Sprout Social's comprehensive reporting and analytics capabilities as a valuable aspect. They appreciate the in-depth reports, including monthly, quarterly, and yearly metrics, which help in monitoring campaign performance and making informed decisions. Users find the customizable dashboards and template reports useful for visualizing data and creating strategies. They also mention the ease of generating and downloading reports for clients. Some users feel the analytics section could offer easier recommendations. Of the 17 Sprout Social users who gave detailed accounts of their use of Reporting/Analytics, 100% rated this feature as important or highly important.


Multi-Account Management

Reviewers find Sprout Social's multi-account management helpful for efficiently handling multiple social media accounts. They appreciate the ability to manage various clients and platforms from one dashboard, saving time and improving organization. Users report that it simplifies posting content across different channels and allows for role allocation within teams. They also highlight the convenience of managing cross-platform inboxes and notifications. However, some users mention the cost of adding extra accounts as a downside. Of the 20 Sprout Social users who gave detailed accounts of their use of Multi-Account Management, 95% rated this feature as important or highly important.


All Sprout Social features

Editorial Calendar
Data Visualization
Dashboard
Social Media Integration
Social Media Monitoring
Sentiment Analysis
Search/Filter
Image Library
Task Management
Competitive Analysis
Communication Management
Response Management
Reporting & Statistics
Categorization/Grouping
Real-Time Analytics
Publish Scheduling
Visual Analytics
Trend Analysis
API
Performance Metrics
Audience Targeting
Negative Feedback Management
Multi-Channel Data Collection
Multi-Channel Campaigns
Campaign Management
Campaign Tracking
Customer Engagement
Social Promotion
Engagement Tracking
Content Management
Keyword Filtering
Customizable Reports
Campaign Analytics
Conversion Tracking
Multi-Channel Marketing
Customer Segmentation
Automated Scheduling
Calendar Management
Contact Management
Layout & Design
Brand Tracking
Customizable Branding
Brand Guidelines
Collaboration Tools
Workflow Management
Web Tracking
Third-Party Integrations
Real-Time Monitoring
Real-Time Reporting
Task Progress Tracking
Review Monitoring
Tagging
Social Performance Management
Social Advertising
Social Listening
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Assignment Management
Charting
Competitor Monitoring
Content Library
Customer Experience Management
Customer History
Customer Social Profiles
Customer Support
Digital Asset Management
Feedback Management
File Sharing
Image Editing
Influencer Tracking
Keyword Tracking
Monitoring
Multi-Channel Attribution
Multi-Channel Management
Real Time Editing

Sprout Social awards

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249

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Per month

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Sprout Social pricing

Pricing options
Free plan
Subscription
Free trial
Pricing range

Value for money

4.0

/5

588

Starting from

249

/user

Per month

Sprout Social support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Chat
Email/Help Desk
Phone Support
24/7 (Live rep)

Training options

Live Online
Videos
Webinars
In Person
Documentation

Sprout Social reviews

Overall rating

4.4

/5

588

Positive reviews

89

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.11/10
Rating distribution

5

4

3

2

1

311

211

49

6

11

Pros
A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.
Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.
It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.
Cons
Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.
Lack of support for enterprise. Difficult to scale up using this tool.
The only other tool I can think of which would be missing is SEO in terms of Social.

Sprout Social FAQs

Q. What type of pricing plans does Sprout Social offer?

Sprout Social has the following pricing plans:
Starting from: $249.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

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Q. Who are the typical users of Sprout Social?

Sprout Social has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Sprout Social support?

Sprout Social supports the following languages:
English, Spanish, French, Italian, Portuguese


Q. Does Sprout Social support mobile devices?

Sprout Social supports the following devices:
Android, iPad, iPhone


Q. Does Sprout Social offer an API?

No, Sprout Social does not have an API available.


Q. What other apps does Sprout Social integrate with?

Sprout Social integrates with the following applications:
Salesforce Service Cloud, WooCommerce, Google Analytics 360, Dropbox Business, UserVoice, Salesforce Marketing Cloud, Feedly, Pinterest, Yelp Guest Manager, Google Drive, Microsoft Teams, Twitter/X, Salesforce Sales Cloud, Slack, Canva, Bynder, Opal, TikTok, LinkedIn for Business, Glassdoor, Meta for Business, Instagram, Trustpilot, YouTube, HubSpot CRM, Shopify, Zendesk Suite


Q. What level of support does Sprout Social offer?

Sprout Social offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, 24/7 (Live rep)

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