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GoFundMe Pro vs BetterUnite Comparison (2026)

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GoFundMe Pro logo

GoFundMe Pro

BetterUnite logo

BetterUnite

Overview

GoFundMe Pro (formerly Classy) fundraising software can help elevate your fundraising strategy, create great giving experiences for your supporters, and generate more funding for your mission.

BetterUnite is a fundraising and event management platform designed for non-profit organizations and businesses of all sizes. The cloud-based solution enables users to run crowdfunding campaigns, organize virtual events and auctions, and manage grants, donors, volunteers, and memberships.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

299

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

45

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

122

5

4

3

2

1

71

32

9

5

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
68%
would recommend this app

4.9

37

5

4

3

2

1

34

3

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

“GiveSmart had a smartphone attachment that would allow for in-person donation support. As it currently stands, our options are to 1) sit with someone while they do a text to donate or 2) open up the donation page for the event and manually enter the person's credit card info.”
Verified reviewer profile picture

Esther L.

Sr. Director of Advancement

“Again, a swiper to capture impulse donations are offered by other platforms.”
Verified reviewer profile picture

Esther L.

Sr. Director of Advancement

“When we moved to Classy in 2018, we were so excited for a better donor user experience and better backend use.”
BB

Bonnie B.

Lead Systems Analyst

Pros

“The ease of use and implementation, and the number of features available to us for our complex tickets. ”
Verified reviewer profile picture

Danielle M.

Director of Operations

“It strikes the perfect balance of powerful features and user-friendly design.”
MF

Melissa F.

Business Manager

“A bit of a learning curve for me to understand how to best use it.”
TC

Tom C.

CEO - ED

Cons

“We have no use for this device since we don't do auctions.”
Verified reviewer profile picture

Esther L.

Sr. Director of Advancement

“The support folks are doing their best, but the fact that you cannot speak to someone in real time is bananas.”
Verified reviewer profile picture

Esther L.

Sr. Director of Advancement

“I thought this merger with gofundme would increase innovation, but it's slowed it to an absolute crawl.”
BB

Bonnie B.

Lead Systems Analyst

Cons

“It can be difficult for customers using BetterUnite to navigate to different pages like item donation page.”
JN

Jessica N.

Events Support Associate

“No live customer support.”
AC

Andrew C.

Executive Director

  • Vendor responds to reviews
  • Last review10 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features43
  • ACH Payment Processing
  • AI Copilot
  • API
  • Absentee Bidding
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Acknowledgments & Communications
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Administrative Reporting
  • Alerts/Notifications
  • Alumni Management
  • Applicant Tracking
  • Approval Process Control
  • Assignment Management
  • Attendance Management
  • Attendance Tracking
  • Auction Listings
  • Auction Management
  • Auction Type
  • Audit Trail
  • Automated Reports
  • Automation
  • Bid Alerts
  • Bid Confirmation
  • Bid Management
  • Bidder Profiles
  • Bidding Window
  • Billing & Invoicing
  • Budget Control
  • Budgeting/Forecasting
  • Buy Now Option
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Catalog Management
  • Categorization/Grouping
  • Collaboration Tools
  • Committee Management
  • Communication Management
  • Compliance Management
  • Configurable Workflow
  • Constituent Profiles
  • Contact Management
  • Contract/License Management
  • Contribution Tracking
  • Credit Card Processing
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboards & Analytics
  • Data Analytics
  • Data Entry
  • Data Import/Export
  • Deadline Management
  • Direct Mail Tools
  • Document Management
  • Document Review
  • Document Storage
  • Donation Pages
  • Donation Tracking
  • Donor Communications
  • Donor Discovery
  • Donor Management
  • Donor Profiles
  • Donor Prospecting
  • Due Date Tracking
  • Dues Management
  • E-Document Storage
  • Electronic Payments
  • Electronic Submission
  • Email Management
  • Email Marketing
  • Email Notifications
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Event Management
  • Event Planning
  • Event Scheduling
  • Event Ticketing
  • Event Tracking
  • Financial Reporting
  • For Grantmakers
  • For Grantseekers
  • For Nonprofits
  • Forms Management
  • Fund Accounting
  • Fundraising
  • Fundraising Management
  • Gamification
  • Generative AI
  • Gift Matching Management
  • Gift Tracking
  • Goal Setting/Tracking
  • Grant Allocations
  • Grant Application Management
  • Grant Award Tracking
  • Grant Discovery
  • Grant Management
  • Historical Trend Analysis
  • Image Library
  • Impact Measurement
  • Interaction Tracking
  • Inventory Management
  • Live Auction
  • Marketing ROI Analytics
  • Mass Messaging
  • Member Database
  • Member Directory
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Bidding
  • Mobile Capabilities
  • Mobile Giving
  • Monitoring
  • Moves Management
  • Multi-Channel Communication
  • Online Auction
  • Online Bidding
  • Online Donation Portal
  • Online Forms
  • Online Giving
  • Online Portal
  • Opportunity Listings
  • Payment Processing
  • Payment Tracking
  • Peer-to-peer Fundraising
  • Personalization
  • Pledge Management
  • Pledge Tracking
  • Program Evaluation
  • Proxy Bidding
  • Quotes/Estimates
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Receipt Management
  • Recognition Management
  • Recurring Donations
  • Recurring Giving
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reverse Bidding
  • Role-Based Permissions
  • SMS Messaging
  • Sales POS
  • Scheduling
  • Search/Filter
  • Self Service Portal
  • Shipping Management
  • Silent Auction
  • Social Marketing
  • Social Media Integration
  • Sorting
  • Status Tracking
  • Summary Reports
  • Surveys & Feedback
  • Task Delegation
  • Task Management
  • Task Scheduling
  • Third-Party Integrations
  • Total features180
  • ACH Payment Processing
  • AI Copilot
  • API
  • Absentee Bidding
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Acknowledgments & Communications
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Administrative Reporting
  • Alerts/Notifications
  • Alumni Management
  • Applicant Tracking
  • Approval Process Control
  • Assignment Management
  • Attendance Management
  • Attendance Tracking
  • Auction Listings
  • Auction Management
  • Auction Type
  • Audit Trail
  • Automated Reports
  • Automation
  • Bid Alerts
  • Bid Confirmation
  • Bid Management
  • Bidder Profiles
  • Bidding Window
  • Billing & Invoicing
  • Budget Control
  • Budgeting/Forecasting
  • Buy Now Option
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Catalog Management
  • Categorization/Grouping
  • Collaboration Tools
  • Committee Management
  • Communication Management
  • Compliance Management
  • Configurable Workflow
  • Constituent Profiles
  • Contact Management
  • Contract/License Management
  • Contribution Tracking
  • Credit Card Processing
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboards & Analytics
  • Data Analytics
  • Data Entry
  • Data Import/Export
  • Deadline Management
  • Direct Mail Tools
  • Document Management
  • Document Review
  • Document Storage
  • Donation Pages
  • Donation Tracking
  • Donor Communications
  • Donor Discovery
  • Donor Management
  • Donor Profiles
  • Donor Prospecting
  • Due Date Tracking
  • Dues Management
  • E-Document Storage
  • Electronic Payments
  • Electronic Submission
  • Email Management
  • Email Marketing
  • Email Notifications
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Event Management
  • Event Planning
  • Event Scheduling
  • Event Ticketing
  • Event Tracking
  • Financial Reporting
  • For Grantmakers
  • For Grantseekers
  • For Nonprofits
  • Forms Management
  • Fund Accounting
  • Fundraising
  • Fundraising Management
  • Gamification
  • Generative AI
  • Gift Matching Management
  • Gift Tracking
  • Goal Setting/Tracking
  • Grant Allocations
  • Grant Application Management
  • Grant Award Tracking
  • Grant Discovery
  • Grant Management
  • Historical Trend Analysis
  • Image Library
  • Impact Measurement
  • Interaction Tracking
  • Inventory Management
  • Live Auction
  • Marketing ROI Analytics
  • Mass Messaging
  • Member Database
  • Member Directory
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Bidding
  • Mobile Capabilities
  • Mobile Giving
  • Monitoring
  • Moves Management
  • Multi-Channel Communication
  • Online Auction
  • Online Bidding
  • Online Donation Portal
  • Online Forms
  • Online Giving
  • Online Portal
  • Opportunity Listings
  • Payment Processing
  • Payment Tracking
  • Peer-to-peer Fundraising
  • Personalization
  • Pledge Management
  • Pledge Tracking
  • Program Evaluation
  • Proxy Bidding
  • Quotes/Estimates
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Receipt Management
  • Recognition Management
  • Recurring Donations
  • Recurring Giving
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reverse Bidding
  • Role-Based Permissions
  • SMS Messaging
  • Sales POS
  • Scheduling
  • Search/Filter
  • Self Service Portal
  • Shipping Management
  • Silent Auction
  • Social Marketing
  • Social Media Integration
  • Sorting
  • Status Tracking
  • Summary Reports
  • Surveys & Feedback
  • Task Delegation
  • Task Management
  • Task Scheduling
  • Third-Party Integrations

Integrations

  • Total integrations19
  • Blackbaud Raiser's Edge NXT
  • Chariot
  • CharityAuctions
  • Constant Contact
  • Daxko Operations
  • DonorDock
  • DonorPerfect
  • Double the Donation
  • Feathr
  • Fundraise Up
  • Google Analytics 360
  • Google Pay
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Klaviyo
  • Little Green Light
  • Meta for Business
  • Omatic Cloud
  • QuickBooks Online
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Snowflake
  • Stripe Payments
  • Tatango
  • Virtuous
  • Zapier
  • Total integrations11
  • Blackbaud Raiser's Edge NXT
  • Chariot
  • CharityAuctions
  • Constant Contact
  • Daxko Operations
  • DonorDock
  • DonorPerfect
  • Double the Donation
  • Feathr
  • Fundraise Up
  • Google Analytics 360
  • Google Pay
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Klaviyo
  • Little Green Light
  • Meta for Business
  • Omatic Cloud
  • QuickBooks Online
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Snowflake
  • Stripe Payments
  • Tatango
  • Virtuous
  • Zapier