EZLynx vs Better Agency

Keap

Jenesis Software

Agency Matrix

HawkSoft CMS

charles

AgencyZoom

Compare EZLynx and Better Agency based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HawkSoft is an insurance agency management system that offers a comprehensive suite of tools such as client relationship management, claim tracking and auditing, policy management and more.

Jenesis Software is an insurance agency management solution that helps independent agencies reach out to potential prospects, manage clients, and improve relationships with policyholders. Key features include document management, cancellation tracking, renewal management, and marketing automation.

Agency Matrix's solution provides easy to use automation and a user-friendly interface to eliminate much of the burdensome processes associated with your business. Every client, every policy, every form, every endorsement, payment, image and report you could ever need or want is just a click away.

With EZLynx®’s software for new and growing insurance agencies, we provide your business with an all-in-one platform that integrates your comparative rater, agency management system, reporting, customer portal, and more to make managing your policies easier. 

Accounting Integration

Activity Dashboard

Alerts/Notifications

Automated Quoting

Billing & Invoicing

Broker/Agent Portal

Carrier Upload

Claims Management

Client Portal

Commercial

Commercial Lines

Commission Management

Comparative Insurance Rating

Customer Portal

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Digital Signature

Document Management

Document Storage

Drag & Drop

Email Management

Email Marketing

For Casualty Insurance

For Homeowners Insurance

For Personal Insurance

Forms Management

Insurance Policy Management

Insurance Rating

Lead Management

Lifecycle Management

MGA Administration

Multi-State

Multiple Line Rating

Pipeline Management

Policy Management

Quotes/Estimates

Real-Time Data

Reporting & Statistics

Search/Filter

Self Service Portal

Templates

Third-Party Integrations

EZLynx

Android

Web-based

iPad

iPhone

Insurance Broker

I am able to keep track of x dates, renewals and client documents better than with the other CRM I was using, and having the ability to download from carriers is great.

Agency princial

The service dept's stock answer is "it's the carriers fault, or that's the way the carrier wants it. I talked to 2 rep's and they were very upset that it's not working or rating correctly.

Owner

Terrible reporting features, not able to run birthdays with everything else. Bad customer support/on boarding and training.

OFFICE MANAGER/AGENT

This product has saved me HOURS of doing competitive quoting. It was the best decision our office has ever made.

Subject Matter Expert

Supports most carriers and best integration with them. Good intergration with HawkSoft and other agency management systems.

They checked and it's not the carriers request that answers affecting rating are missing or the question is missing completely.

Account Manager

Customer service was very helpful. Used for commercial insurance: account management was great, COI's were easy.

Senior Territory Manager 

EZLynx is a great rater for agencies that focus on more preferred lines of business if the agency writes more non-standard or standard the cost does not seem to weigh the benefit.

Overall, it was a great program. Tutorials were very helpful.

Agent

It has saved me so much time from going into each company and trying it myself, they make it quick and user friendly.

Agency Owner

Great for organization and great for E&O purposes.

I cancelled it a while back. N ow I'm looking at switching to PL rater because they say their prefill works plus they have integration with mvrs to look up tickets and accident.

Director of Marketing

Trying to build a new report is even worse. The customer support for reporting is non-existent.

Principal Broker

Rating is great, and the system is cleanly laid out and easy to use.

Obtaining accurate reports is very difficult. They are often broken and will timeout during download.

Office Manager

The renewal process is AWFUL and there was a HUGE E&O hole that they would not address. Basically, policies were reverting to the pre-renewal info, and just not processing the renewal changes.

They gave me an e-mail for someone to complain to. She responds to pacify me but nothing get's done about the issues I'm having.

Insurance Producer

We no longer need to go into each company's website to do quotes. We go to this website, and it is a one-stop shop to compare pricing initially.

EZLynx screenshot: EZLynx Management System - Account Overview Page

EZLynx screenshot: EZLynx Rater - Quote Results - Graph View

EZLynx screenshot: EZLynx Quote Results - Mobile View

EZLynx screenshot: EZLynx setting up drip campaigns

Freelancers

Small Business

AgencyZoom is a sales management suite designed for insurance agencies of all sizes. The cloud-based platform offers tools such as client onboarding, employee recognition, commission calculations, document generation, workflow management, task automation, and more.

Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Better Agency is an insurance CRM software designed to help P/C agents manage service requests, follow up with prospects, and communicate with claimants for renewals. It lets users automate campaigns via emails, texts, and notifications that are sent to clients, prospects, and other team members.

Calendar/Reminder System

Campaign Management

Cancellation Tracking

Claims Tracking

Contact Management

Dashboard

Email Templates

For Auto Insurance

For Insurance Industry

For Professional Liability

Forecasting

Insurance Management

Interaction Tracking

Lead Generation

Live Chat

Marketing Automation

Mobile Access

Monitoring

Property & Casualty

Rating Engine

Real-Time Reporting

Referral Tracking

Reinstatement Tracking

Renewal Management

Reporting/Analytics

Sales Forecasting

Sales Pipeline Management

Sales Reports

Sales Trend Analysis

Segmentation

Status Tracking

Task Management

User Management

Workflow Management

Better Agency

And the chat, you can say, does not work because whoever is on the other end of that chat has absolutely no knowledge of simple things.

The worst part about this company is the extreme lack of customer service as well as knowledge of their own products. Further, as my title states, it was "a solution with empty and broken promises.

Ease of use, functionality and time savings are huge reasons why this is one of, if not the best CRM system for insurance agencies on the market.

I ended the chat out of frustration and later got a transcript of the person advising me to search for a 3rd party for 2 factor login. You'll regret purchasing.

President

Our agency has had a wonderful experience implementing into our processes for both sales and service. It has allowed us to really build out a scaleable process to grow with.

Their email campaigns also looked very good as you could customize so many different parameters for prospects and existing customers.

I was appalled that the person did not know what this was in 2022 as society has been using this for at least 10 years on almost any website you’re required to log into.

Oracle Database Administrator

It has rapidly evolved into one of the most valuable resources available to our organization. From where we were, we can now improve the experience that we provide for our customers by light-years.

This program was simple to implement in our organization and was very user-friendly. The crew had an elementary time adapting to it, and the benefits were seen right away.

Operations

Overall, it has been positive. There has been some ups and downs like with all new tech but overall, the usability of BA has been great.

It has all the feature and tools that I need to manage our CRM needs and they do it in smoother way. I really please with the experience.

This product was easy to use and integrate into our agency. The results were immediate, and the team took to it very quickly.

EZLynx vs Better Agency Comparison (2026)

EZLynx

Better Agency

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives