TOP PRODUCER vs Brivity Platform

CINC

BoldTrail

Lofty

CINC is a tool that generates and converts leads using a real estate agent’s existing database, but it also has the means to capture new leads via paid social and search ads. Using lead scoring and lead routing techniques, it connects leads with agents to boost ROI via call, text, email, or an app.

Ranked #1 by 250K Agents, BoldTrail is a complete real estate platform built for MODERN BROKERAGES and teams looking to automate and grow their business.

BoldTrail saves 35% on tech costs, enhancing brand recognition, and guarantee agent success.

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

Realtor

Customer support was kind and nice.   But they really had no clue how to help solve my issues.  

The least appealing part about Top Producer has nothing to do with its capabilities, but simply the lack of an app.  

Real Estate Agent

The support agent's swift responses, coupled with their personalized approach tailored to my specific needs, made me feel valued as a customer.

Owner

The support is always top notch. If you need help, a real person is available that knows the software and can get you running again in minutes.

Real estate specific CRM software that contains lead generation, follow-up prompts, AI-powered farming, drip campaigns and more.

Activity Tracking

Alerts/Notifications

Appointment Management

Appointment Scheduling

Automatic Adjustments

Calendar Management

Calendar/Reminder System

Calendar Sync

Campaign Management

Client Management

Client/Property Matching

Commission Management

Communication Management

Contact Database

Contact Management

Critical Date Alerts

CRM Integration

Customer Database

Customizable Branding

Customizable Fields

Customizable Templates

Data Import/Export

Data Synchronization

Deal Management

Document Management

Drag & Drop

Drip Campaigns

Email Management

Email Marketing

Email Templates

Email Tracking

For Real Estate

For Real Estate Agencies

Interaction Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Listing Management

Market Charts

Marketing Automation

Mobile Alerts

Pipeline Management

Price Forecasting

Property Management

Real-Time Notifications

Referral Tracking

Reminders

Reporting/Analytics

Reporting & Statistics

ROI Tracking

Sales Pipeline Management

Search/Filter

Segmentation

Social Media Integration

Status Tracking

Tagging

Task Management

Template Management

Third-Party Integrations

Transaction History

Transaction Management

Web-based Deployment

Website Management

Workflow Management

By industry, TOP PRODUCER reviewers are most commonly professionals in real estate (99%). The most frequent use case for TOP PRODUCER cited by reviewers is real estate CRM (78% of reviewers).

Users and use cases

Reviewers appreciate the range of helpful features at an affordable price and find TOP PRODUCER cost-effective compared to some alternatives. However, some users report frustration with price increases, additional fees, and annual billing practices.

Value for money

The TOP PRODUCER integration most frequently cited by reviewers is Gmail, an email management product rated 4.6 out of 5 for its integration with TOP PRODUCER.

Integrations

TOP PRODUCER is a real estate CRM tool with key features that include a contact database, contact management, and more.

TOP PRODUCER

Web-based

monday.com

BoomTown

Salesforce Sales Cloud

Pro + Leads

Pro + Farming

Pro Teams 5

Pro Teams 10

Difficult and costly cancellation process

Agent

High cost and you can't really try the software until you have paid a lot of money and then you can't cancel

100% of reviewers feel negative about Top Producer’s cancellation process. Reviewers report being locked into long-term contracts with little flexibility, often unaware of the terms until attempting to cancel. They say the company continues billing after cancellation requests, refuses refunds, and imposes high cancellation fees. Users describe the process as confusing and time-consuming, with multiple calls required and confirmation emails often delayed or missing. They indicate that these practices cause frustration and financial loss, making it challenging to discontinue the service when it no longer meets their needs.

High and increasing costs

Broker

They make you pay for the entire year if the CRM is not feasible for you.

70% of reviewers feel negative about Top Producer’s pricing. Reviewers report frequent price increases, expensive add-ons, and being required to pay for a full year even if the software is not used. They say the value does not match the cost, especially as features are reduced or outdated. Users indicate frustration with being charged during free trials, finding the service cost-prohibitive for smaller businesses, and feeling that the platform is overpriced compared to alternatives. They feel the billing practices are inflexible and not transparent.

Outdated and unreliable email tools

68% of reviewers feel negative about Top Producer’s email functionality. Reviewers report frequent issues with email integration, unreliable syncing, and a lack of modern features like tracking incoming messages or sending effective mass emails. They say the email interface is outdated, with formatting problems and limited design options for marketing materials. Users indicate frustration with lost templates, inability to search emails, and poor compatibility with certain browsers. They feel these limitations hinder their ability to communicate efficiently with clients and manage campaigns within the platform.

Slow and unresponsive support

managing Broker

Top producer 8i seems to have lost much of it functionality and it seems that online customer support is not very good

43% of reviewers feel negative about Top Producer’s customer support. Reviewers report long wait times for responses, lack of live phone support, and difficulty resolving technical issues. They say support is often unhelpful, with staff unable to address problems or provide timely solutions. Users indicate that support quality has declined over time, making it harder to get assistance when needed. They feel that inadequate support leads to lost productivity and unresolved frustrations, especially during critical transitions or system outages.

Efficient contact organization

The contact management is intuitive and has all the right fields for Real Estate sales.

78% of reviewers feel positive about Top Producer’s contact management. Reviewers appreciate the ability to store unlimited contacts, add detailed notes, and easily import or update information. They say the system’s intuitive design allows them to quickly find contacts, track communications, and set reminders for regular outreach. Users find value in features like merging duplicates, organizing contacts for listings and closings, and viewing past interactions. They indicate that having all contact information in one place helps them nurture relationships and manage their sales pipeline more effectively.

Comprehensive client oversight

Owner and Lead Realtor

As for TPX itself - we love the interactivity level it gives us with our clients and our transactions - we've built our very robust transaction templates and WE DON'T MISS ANYTHING in the transaction processing - we also intentionally build relationships with the people who matter most.  

Realtor 

I find it to be user friendly and believe it will be impactful retaining clients.

80% of reviewers feel positive about Top Producer’s client management. Reviewers appreciate being able to keep all client information, transactions, and follow-ups in one centralized location. They say the platform’s tools help them maintain strong relationships with clients, track interactions, and ensure nothing is missed during transaction processing. Users find the system user-friendly for overseeing client pipelines and organizing notes, which helps them stay proactive with both current and past clients. They indicate that having robust templates and easy access to client details is essential for effective follow-up and business growth.

Real Estate Broker

It has multiple different categories, calendar, task templates, contact mgmt and a lot of things i'm still learning

Essentially TP has become the Blackberry of techonology for real estate agents.  

Websites still look antiquated, could use a GoDaddy type model in the webspace and It is a shame that your profiteering  off of people's divorces, to find homes that will be listed using your predictive AI, I would ask that you take that out of your data set, unless you can forward that data and send them adds to help them get into Christian marriage counselling and allow me to handle the conversations as they come in and only seek their good in the process and not try to sell them any of my services.    

sale representative

they charge and then give you very poor quality leads.

Realtor Broker

All the leads are worthless, come from Facebook, can never get in touch with any of them, fake numbers, bad email addresses

I like the notes section which logs all of my notes entered into the system reaching back in chronological order which helps remind me of people that I have contacted recently.

Team and Brand Manager

I like that the calendars are accessible to our whole team so we can see what others are doing, and also the customer database and ability to write notes.  

Website templates and "wow" factor isn't as high as some.

President

I wish I didn't have to back and forth between 8 and X, but that's ok, I've learned them both and what X cannot do.

Broker Associate

I am excited to start using the product again and get organized and have Top Producer work with me to help increase my productivity.

REALTOR

It took a long time to get TP to integrate with my MLS, and when they finally did it was wiped out with the switch to TPX and the answer that they were working on restoring it.

Are use this product for not only staying in touch with clients, I have activities for buyers and sellers and transaction plans

owner

Its real estate-specific features, particularly in lead management and follow-up strategies, are tailored perfectly for the industry.

I am using them with the website and it was disappointing to learn I needed to pay another vendor so my website would serve as a place to search for properties.

Licensed Salesperson

The ability to track leads in a way that allows wide customization

Associate Broker

It made my life and business so easy and reminded me of how much money I saved as this was my assistant.

I like having the ability to have my leads connect with the program and have a drip campaign start asap.

Real Estate Agent consultant and negotiator

Top Producer is comprehensive in that it has multiple tools on one platform and intragratible with communications.

This is not digital marketing with real leads.

Any time there is a program with so many facets to it, learning it is a long process.

Contract Designer

The ability to customize the website to a company site instead of just a single agent.

Sales Associate

We like how we can combine our spouses together and keep everything contained & not have toggle between screens.

It took a long time to upgrade the product, and when it finally happened many of the features were no longer available. When I would call on them I'd be told they were either working on them or that I should put in a request to have them work on them.

I think that the materials should be pre-written for the agents with the ability to customize each piece.

Like the search capabilities in 8i and would hope they can provide the download to file option in X

There is literally no one to EVER speak to on the phone for customer support....

I wish you could change the contact status of multiple clients at the same time instead of 1 by 1.

Today Fajr answered my chat immediately and understood exactly what my question was.

Connect program needs to be made available to use all office listings with Realcomp II in Michigan.  

Websites Internal Apps and Tech Support

Signed contract contact database and their transaction tracking.

ADMIN ASSISTANT

Love that it keeps me organized, easily apply automated plans to transactions and to clients.  

How easy it is to use and all the options it gave you to support your business.

Having everything in one place: contacts, market snapshot, social connect.  

Admin Assistant

Ease of adding contacts and keep track of calls, interactions, appointments, etc

The email/drip campaigns seem very generic & boring, was hoping for much better content from a company who has been in the real estate game for ever...

Additionally, the mobile app is a game-changer for managing tasks on the go.

As far as emails, since I use gmail, those emails could still be retrieved if needed.  

Real Estate Broker/Associate

I use it for Mailouts and  keeping  up with all my contacts

The ability to manage your clients and to be able to stay in touch with them.

I also like that it uses my gmail account to send out emails.

Broker / Owner 

Smartzip was ok in the past but currently it is a low quality lead generating tool despite how much we pay for it.

Inability to capture “move-in” date as a separate field.

I dont like how i can not print my sphere List from XP.

Customer Support

Reviewers indicate TOP PRODUCER’s contact management capabilities help them stay in touch with clients, organize leads, and track interactions through prompts, reminders, and automated follow-ups. Users report they can group contacts, search by custom criteria, and manage large databases efficiently with TOP PRODUCER. They say the mobile app and team functionality are helpful, though a few users feel TOP PRODUCER’s contact management can be complicated or not fully intuitive. Most users appreciate its ease of use and time-saving aspects. Of the 39 TOP PRODUCER users who gave detailed accounts of their use of Contact Management, 92% rated this feature as important or highly important.

Calendar and Reminders

Address and Listing Information

Real Estate Management

Setup

Training and Learning Curve

Contract and Signing

Mid-size Business

Small Business

Freelancers

Large Enterprises

Top Producer 

Brivity Platform is an all-in-one real estate solution with features such as proven automation, lead generation, customizable IDX websites, robust marketing tools, transaction management, a client portal, and more.

TOP PRODUCER vs Brivity Platform Comparison (2026)

TOP PRODUCER

Brivity Platform

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives