Moz Local vs BrightLocal

Semrush

Birdeye

Moz Pro

Yext

Surfer

STAT

Compare Moz Local and BrightLocal based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Surfer is a 2D and 3D mapping and modelling tool, which helps display data while maintaining accuracy and precision. Users can communicate information related to geology, environmental, hydrology, construction and more.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

Activity Dashboard

Backlink Monitoring

Competitive Analysis

Content Management

Customer Engagement

Dashboard

Data Visualization

Geo Rankings

Geocoding

Geofencing

Geographic Maps

Geolocation

Geotargeting

Keyword Rank Tracking

Keyword Research Tools

Listing Management

Location Tracking

Multi-Location

Negative Feedback Management

Pageview Tracking

Ratings/Reviews

Reporting/Analytics

Reputation Management

Response Management

Review Monitoring

Review Notification

Reviews Management

Sentiment Analysis

SEO Audit

Social Media Integration

Social Promotion

Social Sharing

Moz Local

Web-based

SEO Manager

The user community is great and helpful. Moz is the source for the latest trends in SEO, so when you're just getting into the industry there's not a better tool to use.

Associate Manager

One of the best features of Moz Local is its ability to track and monitor your listing progress.

Graphic designer

It's help me to search keyword traffic easily. Get insights to help for attract quality links.

Digital expert

It is a software that helps a lot in the process of keyword research. With useful notifications, it is easy to set up projects.

Founder

The software is very easy to use with user friendly and understandable interface. It allows better monitoring of data for its referencing.

The disadvantage is the lack of understanding of the first try.

All in all a very solid tool overall which could definitely be priced better.

Manager

I'm currently using both Moz and SEMrush, but I got to say, Moz has a big lead with features like site crawling, link building, etc. You can really improve your overall SEO with this software.

Extremely accessible and straightforward. After about a year I felt like I'd outgrown this tool and needed something a little more advanced.

Business Development Manager

Data was poor or non-existent for Canada (as of late 2021).

The citation builder is the most important feature for me.

Marketing manager

Lack of data on keyword search volumes and some inconsistent keyword volumes that seem much lower than the ones reported within other keyword research tools.

For me, the only problem is the registration process, which is not very easy to understand.

Real good, but pricey to get the full potential.

Moz Local screenshot: GeoRank shows how your business and competitors rank in Google local search across neighborhoods. Set grids, track keyword rankings on interactive maps, and spot trends to uncover opportunities, improve visibility, and expand your reach.

Moz Local screenshot: Insights in Moz Local connects with your Google Business Profile to show how customers find and engage with you. Track clicks, calls, and directions, see top keywords, and spot trends to understand leads and improve visibility.

Moz Local screenshot: Listings AI analyzes reviews, engagement, keywords, and competitors to recommend updates that boost visibility. Get tailored suggestions for categories, services, and more to keep listings optimized, save time, and grow your local presence.

Moz Local screenshot: Locations in Moz Local lets you manage business info, hours, services, images, and more from one dashboard. Auto-sync updates directories, while edit history, warnings, and groups keep listings accurate, organized, and consistent across the web.

Moz Local screenshot: Networks in Moz Local lets you connect and manage directories, social platforms, and review sites in one place. See linking status, fix issues, and keep your business connected across Google, Facebook, Yelp, and more.

Moz Local screenshot: Reviews Sentiment in Moz Local analyzes customer reviews to track trends, highlight top keywords, and surface themes. Use color-coded insights to spot what customers love, address issues, and strengthen your reputation with shareable, exportable reports.

Freelancers

Large Enterprises

Mid Size Business

Small Business

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

STAT is a powerful SERP analytics tool that gives you visibility into your performance in the search engines. With large-scale rank tracking and SERP analytics, you’re always the first with the answer to what’s happening on the SERPs.

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale.

BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Alerts/Notifications

Audit Management

Customizable Branding

Customizable Reports

Customizable Templates

Google Analytics Integration

Keyword Tracking

Localization Automation

Mobile Keywords

Monitoring

Performance Metrics

Reporting & Statistics

Scheduled/Automated Reports

SEO Management

Third-Party Integrations

User Management

Web Traffic Reporting

Website Analytics

BrightLocal

Owner

It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous.

Website Developer

I have been using BrightLocal for about a month now and so far I am very impressed with the kind of features it offers for local SEO and the kind of reports that are available.

Digital Marketing Consultant

BrightLocal has been just that and more for me. They provide excellent local marketing content on a number of topics with amazing SEO tools to back it up and help get the job done.

They have great tools, many of which include a lot of customization to fit a variety of use cases. Their pricing includes good options for solopreneurs, small businesses, and up to large agencies.

What we liked best about BrightLocal was all the features that come with the software.

Creative Director

Bright local gives you so much good data when it comes to local SEO and the citation builder is probably the best thing that's ever happened in my life. It's shaved HOURS off of my workload.

Flat Tire Change Near Me

The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it.

Director

Loads of helpful video tutorials, responsive customer support, helpful marketing collaterals.

Appreciate the ease of use of Bright Local and the support that the team provides.

Co-owner

Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription.

Agency Owner

We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not.

I like that the software has so many features and benefits. Citation building to review management.

Good information on keyword searches and very easy to use.

Marketing Manager

Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations.

Ease of use and integration. Clean looking dashboard reporting system.

manager

Not enough video tutorials. It's still a bit confusing when following the directions from knowledge base/videos.

Marketing Consultant

Intuitive dashboards and no fuss integrations make the Bright Local platform very easy to use but also highly effective too.

Given the number of reports available in the program, it can be a bit difficult to navigate.

BrightLocal screenshot: Location Summary: Get a summary overview of the most important local search data for each location that you manage. From here you can jump into separate reports to get even more detail.

BrightLocal screenshot: Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.

BrightLocal screenshot: Local Search Grid: Get a bird's-eye view of your location's rankings. Measure the share of search visibility across the map for your most important keywords, and find out which need attention.

BrightLocal screenshot: Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.

BrightLocal screenshot: Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.

BrightLocal screenshot: Google My Business Audit: A report that deep dives into your GMB metrics and uncovers the insights to help you leapfrog the competition.

BrightLocal screenshot: Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with 'Get Reviews' campaigns.

Moz Local vs BrightLocal Comparison (2026)

Moz Local

BrightLocal

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives