Apollo.io vs Happierleads

Lusha

ZoomInfo Sales

Lead Forensics

RocketReach

Dealfront

Albacross

Compare Apollo.io and Happierleads based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

Lusha is an AI-based sales intelligence platform that provides sales professionals with fully compliant global B2B data to uncover business opportunities. The platform offers comprehensive prospecting capabilities through its contact and company search functionality, allowing users to discover ideal prospects using advanced filters including buyer intent and funding information.

RocketReach combines the best of email marketing with cutting-edge digital tools to deliver a powerful solution that increases engagement at scale.

End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

A/B Testing

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Audience Targeting

Auto-Dialer

Automatic Call Distribution

Automatic Transcription

Autoresponders

B2B Lead Generation

Behavioral Analytics

Business Process Control

Calendar Management

Call List Management

Call Monitoring

Call Recording

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Segmentation

Collaboration Tools

Communication Management

Competitive Analysis

Contact Database

Contact Management

Content Delivery

Content Management

Conversation Intelligence

Conversion Tracking

Correlation Analysis

Customer Database

Customer History

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Enrichment

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Synchronization

Data Visualization

Deal Management

Demographic/Firmographic Data

Dynamic Modeling

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

For Sales Teams/Organizations

GDPR Compliance

Goal Management

Graphical Data Presentation

Intent Data

Interaction Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

Meeting Management

Modeling & Simulation

Multi-Campaign

Multiple Data Sources

On-Demand Recording

Performance Management

Performance Metrics

Personalization

Pipeline Management

Pipeline Reports

Predictive Analytics

Prioritization

Process/Workflow Automation

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Recommendations

Reminders

Reporting & Statistics

Reporting/Analytics

Sales Onboarding & Training

Sales Reports

Sales Trend Analysis

Search/Filter

Apollo.io

Web-based

Founder

Really good software if you are looking for leads, in my opinion, it's the best software of its kind.

Senior Data Analyst

The Apollo team's customer support was also something I truly appreciated. They attended to my needs with great care and were quite helpful.

Managing Partner

Apollo.io Contact Validity & Reliability has been Excellent - it supports various filters & social media integration (LinkedIn), which is essential when we cross-reference the contacts.

Director

Easy to use, great filters, fast, powerful. I loved the fact that you can insert personalised fields on emails.

Ease of use and integration. I am happy to use it daily as a great datamining tool.

Excellent platform, great support and advanced features and functionality.

Great product if you're looking for a better way to prospect leads with more granularity & find their emails.

Managing Director

Apollo is very easy to use and provides great information on my prospects.

B2B Marketing

However, after we purchased, I realized that even though they had that "company" when I needed it, a LOT of those companies didn't have any contacts at them so they were worthless to me.

Freelance Content Writer

Recently, my senior at work recommended me Apollo and I fell in love with it since day one.

I love the user interface and ease of use. I AM ABLE TO GET NEARLY 100's of leads every day.

Sales

I love this product and would highly recommend it to anyone with a small sales team and limited budget.

Account Manager

My job is very easy to prospect as a result, and I don't waste my time or other people's time because I know before emailing or calling enough about the company that I know if it is worth pursuing.

No Zapier Integration, so was hard to try to sync up email prospecting in Apollo with the leads I had in my Close CRM without doing some manual work.

The customer service is amazing. Personally met with the [SENSITIVE CONTENT] but their hands-on approach is needed to perfect the system.

Marketing Manager

And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.

There is no telling when they could place another limit for 1000 or 100 without any prior notice to their current users.

Integration with some of our existing systems could be difficult. That might have been partially due to them being legacy systems.

Apollo.io screenshot: Find your precise target audience. Build lists in seconds with 65+ filters, such as contact title, job function, and location, or account industry, employee headcount, and revenue.

Apollo.io screenshot: Prospect wherever you work. Download the Apollo Chrome Extension for free, then use it on top of LinkedIn, Salesforce, Gmail, or any company website to get instant contact and account insights.

Apollo.io screenshot: Unlock bigger deals across entire companies. Multi-thread your opportunities by identifying all key stakeholders at an account, and use signals like intent data, website visitor tracking, and job changes to reach out when the time is right.

Apollo.io screenshot: Book more meetings with sequences. Leverage automation in your outreach so you can focus on what matters the most - building relationships. Create custom sequences with AI help, or use pre-built templates that include emails, calls, and more.

Apollo.io screenshot: Master email deliverability. Keeping your emails out of the spam folder can be tough. Apollo makes it easy to stay on top of deliverability with guided mailbox setups, DMARC and DKIM authentication checks, inbox ramp up, deliverability scores, and more.

Apollo.io screenshot: Reveal anonymous website visitors. The hottest leads are the ones actively viewing your website. With Apollo, you can see which companies and unique users are visiting your site, how often, and the pages they’re viewing.

Apollo.io screenshot: Find businesses actively researching your product or service. Powered by Bombora, Apollo’s third-party intent data measures prospects’ digital journeys across thousands of B2B websites—helping you understand exactly what’s top of mind for their business. 

Apollo.io screenshot: Prioritize best-fit leads with AI-generated lead scoring. Define your own criteria, weightings, and variables to create a lead scoring model that works best for your business.

Apollo.io screenshot: Stay focused on your call and drive next steps. Apollo AI transcribes, analyzes, and extracts valuable insights from your sales conversations so you can focus on what matters most - building relationships.

Apollo.io screenshot: Scale winning conversations with focused coaching. Analyze sales interactions to find and scale winning talk tracks. Apollo equips you with conversation analytics, scorecards, keyword trackers, and more to improve performance and boost win rates.

Apollo.io screenshot: Reach the full potential of your total addressable market. Uncover data gaps in your top personas and access your entire TAM effortlessly with Apollo’s Data Health Center.

Apollo.io screenshot: Maintain a CRM your team can trust. Keep contacts and accounts in your CRM up-to-date by enriching them with data from Apollo’s dynamic database. You can instantly enrich records or schedule enrichment jobs to update stale information with new data.

Apollo.io screenshot: Perform point-in-time CSV enrichment. Easily upload a CSV file to enrich contacts and accounts with Apollo’s living database, and manually review or edit the file before importing to any of your other systems.

Freelancers

Large Enterprises

Mid Size Business

Small Business

Albacross is a web analytics solution which offers webpage visitor tracking, revenue information, email reports, page-by-page details, and more

Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

Empowering B2B business growth and revenue optimization through the enablement of meaningful conversations and enhanced insight.

Reach out to companies showing high buying intent, but not converting. We are the only solution that accurately track website visitors when they work from home or while using personal devices.  The system allows users to identify anonymous visitors, segment traffic, and connect with decision makers.

Tagging

Target Account Identification

Third-Party Integrations

Visitor Tracking

Happierleads

Big fan of this software, super easy to put up and it automatically finds any contact details for people within the organisation that has been looking at your sit.

The founder is a great and smart guy. I recommend this to all marketing and growth community.

Consultant

Being able correlate website visitors to a business is an amazing feature because you can then reach out to decision makers at those businesses that showed interest by visiting your website.

Global Procurement Manager

We are so pleased with Happierleads. This Hidden Gem allows us to identify our anonymous website visitors, turn traffic into leads, save ourselves money, energy and add hours back to our week.

Financial Security Advisor

This is a great product and a great platform. In my conversations with the CEO, I've seen that he's really committed to the boys.

Overall I am happy with Happierleads and I am driving good value from identifying the visitors of my website.

Super simple and useful insights into how the users interracted with our site. This is easily worth every penny spent.

Global Marketing Manager

Its functions and implementation are very intuitive. The data quality is quite good.

It is very easy to implement Happierleads to websites. The guide is informative and easy to follow and the code is not huge, so the website performance stays stable.

Entrepreneur

Despite being comprehensive in its features, this product does not overwhelm you. Everything is placed in an intuitive manner, and there is help scattered throughout.

Owner

I dislike that I only knew about this software until recently.

Customer Success Specialist

They also have amazing customer support which for me is always a plus.

Director Marketing AiDash

Happierleads is very easy to deploy and offers seamless integration with various other software.

In good hands, this is a leads machine. You can integrate with some others software automations and just "find" who found you, even on their social media.

Lead Generation Manager

Limited to 1000 Companies/month. It only covers a small amount of total visitors.

Founder & consultant

It's so easy to use that you focus on the marketing or the strategic side of your business, not on the tech side.

The fact that information is not always 100 percent present. Some are a hit, some are a miss.

Though the biggest issue is that you lose the timeline of the events and only see how many times a company visited but you can't see where or when they visited or for how long.

Apollo.io vs Happierleads Comparison (2026)

Apollo.io

Happierleads

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives