HubSpot CRM vs Meritto

Salesforce Sales Cloud

Zoho CRM

Bigin by Zoho CRM

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Bigin is a pipeline-centric customer relationship management solution designed to help small businesses manage sales pipelines, schedule follow-ups, and update customer records. It enables employees to capture and store prospect and customer details including deals, emails, activities, tweets, and more in a centralized repository.

VP Marketing & Cofounder

It's a comprehensive solution that has streamlined my workflow and made my life so much easier. But what truly sets HubSpot apart is its customer support. Whenever I have a question or encounter any issues, their support team is there to assist me.

Marketing Operations Manager

It provided a single source of truth for customer data while remaining flexible enough to support growing business needs.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Access Controls/Permissions

Accounting Integration

Activity Dashboard

Activity Tracking

Alerts/Notifications

Appointment Management

Appointment Scheduling

Calendar Management

Calendar/Reminder System

Calendar Sync

Campaign Management

Client Management

Client Tracking

Collaboration Tools

Communication Management

Contact Database

Contact Management

Contract/License Management

Customer Database

Customer Segmentation

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Deal Management

Document Management

Document Storage

Drag & Drop

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Forecasting

For Financial Institutions

For Healthcare

For iPad Devices

For Mac Devices

For Small Businesses

For Startups

Interaction Tracking

Internal Chat Integration

Kanban Board

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

Live Chat

Marketing Automation

Mobile Access

Mobile App

Monitoring

Opportunity Management

Performance Metrics

Pipeline Management

Pipeline Reports

Predictive Analytics

Project Management

Prospecting Tools

Quotes/Estimates

Real-time Consumer-facing Chat

Real-Time Data

Real-Time Notifications

Referral Tracking

Relationship Tracking

Reminders

Reporting/Analytics

Reporting & Statistics

Sales Forecasting

Sales Pipeline Management

Sales Reports

Scheduling

Search/Filter

Segmentation

Self Service Portal

Social Media Integration

Source Tracking

Tagging

Task Management

Task Progress Tracking

Task Scheduling

Team Assignments

Template Management

Territory Management

Third-Party Integration

Third-Party Integrations

Web Forms

Workflow Management

Reviews for HubSpot CRM come from a wide variety of industries, including marketing and advertising (14% of reviewers), computer software (13%), and information technology and services (10%). The most frequent use case for HubSpot CRM cited by reviewers is CRM (70% of reviewers).

Users and use cases

Some reviewers find HubSpot CRM’s free version valuable for startups, and they appreciate the tiered pricing and ability to add features as needed. However, users report escalating costs, complex pricing, and limited flexibility compared to competitors.

Value for money

The HubSpot CRM integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.7 out of 5 for its integration with HubSpot CRM), Zapier (an integration product, 4.8), and Slack (a team communication product, 4.6).

Integrations

HubSpot CRM is a CRM solution offering key features such as contact database, lead management, lead capture, and sales pipeline management, among others.

HubSpot CRM

Web-based

iPhone

iPad

Android

Pipedrive

ActiveCampaign

Mailchimp

Bitrix24

Dynamics 365

Keap

Zendesk Suite

SugarCRM

monday CRM

Freshdesk

Agile CRM

Insightly

Spotler CRM

Starter Customer Platform

Professional

Enterprise

Limited and inflexible reporting

42% of reviewers feel negative about HubSpot’s reporting capabilities. Reviewers indicate that the reporting features are basic, with limited customization and difficulties in building advanced or tailored reports. Some users say essential metrics and dashboards are only available on higher-tier plans, making it costly to access robust analytics. They find it challenging to track certain KPIs, handle complex data needs, or integrate with other reporting tools. Some reviewers mention that the process for setting up and understanding reports can be time-consuming and unintuitive.

Frequent bugs and glitches

Customer Success Team Lead

Is prone to small bugs (names switching, phone numbers/files/titles getting corrupted, occasional brief outages). While these things are not the biggest inconvenience they can pile on if not cleaned up or rectified immediately and can result in a slightly skewed database.

77% of reviewers feel negative about HubSpot’s bugs and issues. Some users report experiencing slow loading times, crashes, and the need to frequently refresh the platform. Reviewers indicate that glitches in features like email integration, call functions, and UI inconsistencies disrupt their workflow. They find it frustrating when updates introduce new problems or when changes are implemented inconsistently across screens. Some reviewers mention that technical support can be slow to resolve these issues, leading to lost productivity and occasional data discrepancies.

High and complex pricing

People Operations

The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying.

Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected.

35% of reviewers feel negative about HubSpot’s pricing. Reviewers report that the modular pricing structure can be confusing and that costs escalate quickly as additional features or users are added. Some users find the free version too limited for growing businesses, with essential functions locked behind expensive tiers. They mention frustration with paywalls, rigid contracts, and unexpected fees for onboarding or support. Reviewers indicate that the price often does not match the value received, especially for small businesses or those with budget constraints.

Efficient prospect tracking

Service Manager

The functionality of HubSpot CRM is excellent and allows our team to filter, sort, and generate prospecting lists fast so that we can get through more contacts per day!

92% of reviewers feel positive about HubSpot’s prospecting features. Reviewers indicate that the platform helps them organize prospects, automate follow-ups, and track engagement throughout the sales funnel. They value the ability to filter, sort, and generate prospect lists quickly, which increases productivity. Some users report that integrations with other tools and features like sequences, reminders, and demographic enrichment make it easier to nurture leads and personalize outreach. They find that having all prospect data in one place supports better decision-making and team accountability.

Comprehensive email tracking tools

92% of reviewers feel positive about HubSpot’s email tracking. Reviewers appreciate being able to monitor email opens, clicks, and engagement, which helps them time follow-ups and prioritize leads. They find the integration with email platforms and automatic logging of communications beneficial for maintaining detailed records. Some users report that features like templates, notifications, and scheduling save time and improve organization. They value the ability to track all correspondence in one place, which supports better customer service and sales efficiency.

Centralized lead organization

Marketing 

It really helped in managing the pipeline as it organizes all the leads based on categories and as all the leads are in the same place I can check who all are working on those leads which makes it easier to analyze and I can identify where I have to pay more attention.

Web/Graphic Designer, SEO

With this CRM you can manage your leads and their contact information, track your outreach to them, organize your sales pipeline, and more.

92% of reviewers feel positive about HubSpot’s lead management. Reviewers indicate that having all leads, contacts, and their interactions in one centralized platform streamlines their workflow and improves collaboration. They appreciate features like automated lead capture, tracking, and assignment, which help prevent leads from slipping through the cracks. Some users report that customizable pipelines and lead scoring enable them to prioritize follow-ups and analyze performance more effectively. They find the transparency and real-time insights valuable for team coordination and for optimizing the sales process.

Unified sales-marketing platform

I do like the ability to connect the full sales cycle and connect both sales and marketing in one place while offering great tools for daily sales users.

93% of reviewers feel positive about HubSpot’s sales and marketing capabilities. Reviewers appreciate the seamless integration of sales and marketing tools, which allows teams to align efforts and maintain transparency across departments. They find that having customer touchpoints, campaign data, and communication logs in one place enhances collaboration and provides a holistic view of the customer journey. Some users say the platform’s user-friendly interface and robust analytics help them refine strategies, track ROI, and manage campaigns efficiently.

It effectively eliminates the friction between departments because everyone sees the same data in real-time. If you are willing to commit to their ecosystem and have the budget to scale into their higher tiers, it’s one of the most powerful tools available for accelerating revenue and managing complex client relationships.

I particularly value the automated email tracking and the drag-and-drop deal pipeline, which provide instant visibility into the health of the sales cycle.

Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey.

I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams.

We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof.

Sales Development Rep

The real-time visibility into the sales pipeline, automatic activity tracking, and seamless integration with marketing tools make it especially effective for aligning sales and marketing efforts.

Sales Coordinator

I have issues with connecting hubspot to my gmail sometimes, which can be an issue for logging customer emails to create deals

It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates.

Director

HubSpot is a great way to store contact information and keep track on the progress of Sales deals and schedule follow ups.

I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages.

HR Assistant

Team collaboration works well since all data is shared and accessible, and automation features help save time on repetitive tasks.

Owner

First, their calendar booking service was completely non-functional; it just showed a blank screen. When I tried to find an alternative way to connect, I was given only two options: get a demo for a $300 product or use their generic chat/telephone support.

Sales Enablement Consultant

Very customizable, especially handling changes to customizations well (showing where objects and fields are used), making mass-updates easy, intuitive back-end interface.

Business Developer

It seamlessly puts into a smooth workflow several areas of a business including sales, marketing and work tools.

Account executive

Hubspot is extremely intuitive with a laundry list of easy plug and play integrations and allows for ease of implementation, adoption, and on going use.

As an admin I prefer it to other CRMs that I've worked with for customizability and the flexibility of the association behavior which handles complex business models well.  

VP, Revenue

It is flexible and configurable and serves most of our sales and marketing team needs fairly well for our day to day usage.

Admin Assistant

The free option has a lot of options to use and has the ability to edit and tweak certain functions to meet your company needs.

we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027.

For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade.

My experience with HubSpot is very good, and it's a tool I have used to store contact info and track the progress of deals for many years.

Hubspot is fantastic for a certain runway - but doesn’t have quite all the power that some enterprise teams need at scale coming out of the box.

Sales Analyst

It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.

Digital marketing expert

Best part about HubSpot’s CRM is its centralizes contact details which makes   it easy to track communication history, add notes, and get a full view of each lead’s journey as well as interaction.

Paid User Acquisition Specialist

We are able to set custom content for each of our campaigns and connect them to our sales team territories all with a simple workflow.

Product Onboarding Specialist

It’s incredibly intuitive, which made the learning curve minimal, and it helps keep communication across teams aligned — especially when collaborating with Sales or Account Managers. While there are some limitations in terms of automation and advanced reporting unless you’re on a higher-tier plan, it’s a reliable and efficient tool for keeping processes organized and clients well-supported.

Business Development Pharmaceutical and Healthcare

HubSpot CRM reporting functions provide very resourceful reports that allows us to monitor the performance of our interactions with clients and the services we are offering them.

HubSpot CRM vs Meritto Comparison (2026)

HubSpot CRM

Meritto

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives