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HubSpot CRM vs Meritto Comparison (2026)
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Good recommendations?
HubSpot CRM
4.5
(4.4K)5
2.7K
4
1.4K
3
241
2
50
1
37
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Meritto
4.6
(619)5
433
4
137
3
36
2
8
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Deals move when your team has the right context at the right moment. HubSpot Smart CRM updates itself from your calls, emails, and meetings, so reps can follow up sooner, focus on the right deals, and spend more time winning them. Start free.
From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
4.4K
5
4
3
2
1
2.7K
1.4K
241
50
37
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this app4.6
619
5
4
3
2
1
433
137
36
8
5
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this appPros
“I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams.”
CG
Christian G.
Marketing Operations Manager
“It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities.”
Andrea L.
Innovation Manager
“I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools.”
Ankith T.
Software Developer
Pros
“The platform helps streamline lead management, enquiry tracking, and counselling workflows, which improves visibility across the admission funnel.”
SF
Syed F.
Regional Director - Marketing
“Meritto is very helpful in managing leads, tracking applications, and organizing follow-ups in one place.”
RQ
Redwan Q.
Student Recruitment Manager
“The platform provides strong value and helps make the admissions and recruitment workflow more structured and efficient.”
RQ
Redwan Q.
Student Recruitment Manager
Cons
“What followed was weeks of emails, transfers between Sales, Support, Billing, and Contract Management, repeated internal reviews, and ultimately a denial of our refund request.”
Jeff W.
Owner
“We strongly dispute HubSpot's characterization of what was represented during the sales process and have formally requested the sales call recordings and transcripts.”
Jeff W.
Owner
“The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying.”
Krystal M.
People Operations
Cons
“However, Meritto has some challenges: there’s a learning curve for new users, it can be costly for smaller institutions, and integration with other systems may be complex.”
RC
Rubina C.
Head of Admin
“Sometimes the system hangs while loading bulk data and sometimes the lead update is delayed not often ofcourse.”
SS
Shivangi S.
Senior Academic counsellor
“Reporting tools are very bad, you cannot create a report of your own with custom logics”
MK
Manoj K.
Product Manager
- Vendor responds to reviews
- Last review5 days ago
- Vendor responds to reviews
- Last review5 months ago
Key features
- Total features137
- A/B Testing
- AI Copilot
- AI Text Generation
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Admissions Management
- Alerts/Notifications
- Application Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Assignment Management
- Attendance Tracking
- Attendee Tracking
- Audience Targeting
- Autonomous Task Execution
- Autoresponders
- Badge Management
- Batch Processing
- Billing & Invoicing
- Brand Tracking
- Breadth of Partner Applications
- Business Card/Badge Scanning
- Business Process Automation
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Center Features
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Candidate Management
- Case Management
- Channel Management
- Chat/Messaging
- Class Registration
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Tracking
- Contact Database
- Contact Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customer Support Portal
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Security
- Data Visualization
- Deal Management
- Decision Making
- Desktop Integration
- Discount Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Enrollments/Onboarding
- Event Calendar
- Event Management
- Event Registration
- Event Triggered Actions
- Faculty/Staff Management
- Fee Management
- Field Sales Management
- File Management
- File Sharing
- Financial Aid Management
- Financial Management
- For Higher Education
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Gamification
- Generative AI
- Goal Setting/Tracking
- Graphical Workflow Editor
- Group Registration
- Independent/Private
- Interaction Tracking
- Internal Chat Integration
- Internationalization
- Interview Scheduling
- K-12
- Knowledge Base
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Leaderboards
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing ROI Analytics
- Mobile Access
- Mobile App
- Mobile User Support
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-step Planning
- Multivariate Testing
- Natural Language Interaction
- No-Code
- Online Calendar
- Online Forms
- Online Payments
- Online Registration
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Output Document Generation
- Parent Portal
- Parent/Student Portal
- Partner Relationship Mgmt. (PRM)
- Payment Processing
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Prioritization
- Proactive Assistance
- Product & Price List Management
- Product Catalog
- Progress Reports
- Progress Tracking
- Project Workflow
- Proposal Generation
- Prospecting Tools
- Quote & Order Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Data
- Real-Time Notifications
- Records Management
- Referral Tracking
- Refund Management
- Registration Management
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Revenue Management
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Sandbox / Test Environments
- Scoring
- Search Marketing
- Search/Filter
- Segmentation
- Self Check-In/Check-Out
- Self Service Portal
- Sentiment Analysis
- Single Sign On
- Skills Assessment
- Social Collaboration Features
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Network Integration
- Social Promotion
- Softphone
- Source Tracking
- Student Information/Records
- Student Management
- Student Portal
- Support Analytics
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Transfers/Routing
- User, Role, and Access Management
- Visitor Registration
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Capability
- Workflow Configuration
- Workflow Management
- Total features174
- A/B Testing
- AI Copilot
- AI Text Generation
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Admissions Management
- Alerts/Notifications
- Application Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Assignment Management
- Attendance Tracking
- Attendee Tracking
- Audience Targeting
- Autonomous Task Execution
- Autoresponders
- Badge Management
- Batch Processing
- Billing & Invoicing
- Brand Tracking
- Breadth of Partner Applications
- Business Card/Badge Scanning
- Business Process Automation
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Center Features
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Candidate Management
- Case Management
- Channel Management
- Chat/Messaging
- Class Registration
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Tracking
- Contact Database
- Contact Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customer Support Portal
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Security
- Data Visualization
- Deal Management
- Decision Making
- Desktop Integration
- Discount Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Enrollments/Onboarding
- Event Calendar
- Event Management
- Event Registration
- Event Triggered Actions
- Faculty/Staff Management
- Fee Management
- Field Sales Management
- File Management
- File Sharing
- Financial Aid Management
- Financial Management
- For Higher Education
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Gamification
- Generative AI
- Goal Setting/Tracking
- Graphical Workflow Editor
- Group Registration
- Independent/Private
- Interaction Tracking
- Internal Chat Integration
- Internationalization
- Interview Scheduling
- K-12
- Knowledge Base
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Leaderboards
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing ROI Analytics
- Mobile Access
- Mobile App
- Mobile User Support
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-step Planning
- Multivariate Testing
- Natural Language Interaction
- No-Code
- Online Calendar
- Online Forms
- Online Payments
- Online Registration
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Output Document Generation
- Parent Portal
- Parent/Student Portal
- Partner Relationship Mgmt. (PRM)
- Payment Processing
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Prioritization
- Proactive Assistance
- Product & Price List Management
- Product Catalog
- Progress Reports
- Progress Tracking
- Project Workflow
- Proposal Generation
- Prospecting Tools
- Quote & Order Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Data
- Real-Time Notifications
- Records Management
- Referral Tracking
- Refund Management
- Registration Management
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Revenue Management
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Sandbox / Test Environments
- Scoring
- Search Marketing
- Search/Filter
- Segmentation
- Self Check-In/Check-Out
- Self Service Portal
- Sentiment Analysis
- Single Sign On
- Skills Assessment
- Social Collaboration Features
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Network Integration
- Social Promotion
- Softphone
- Source Tracking
- Student Information/Records
- Student Management
- Student Portal
- Support Analytics
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Transfers/Routing
- User, Role, and Access Management
- Visitor Registration
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Capability
- Workflow Configuration
- Workflow Management
Integrations
- Total integrations187
- 123FormBuilder
- AWeber
- Accelo
- Act!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Aircall
- AllClients
- Ameyo
- AnyMeeting
- Apollo.io
- Asana
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bidsketch
- BigContacts
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- Bulk Sender
- CAMU
- CANVAS
- Calendly
- CallHippo
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Cashfree
- Ceros
- Chargebee
- ChartMogul
- ClearVoice
- ClickUp
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Creatrix Campus
- Cyfe
- Dasheroo
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Drip
- Dropbox DocSend
- Dropbox Sign
- EZ Texting
- Ease.io
- Edmingle
- Edumarshal
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Exotel
- Formstack Forms
- FreshBooks
- Freshsales
- Front
- FullContact
- GTM Workspace - Powered by ZoomInfo
- GetResponse
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Google Workspace
- Gravity Forms
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot Data Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Ignition
- Infer
- Instapage
- Invoca
- Jotform
- Justuno
- Keap
- Ken42
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Knowlarity
- Kommo
- Kustomer
- LeadDyno
- LeadGnome
- LeadMaster
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Lucky Orange
- MCUBE
- MailUp
- MailerLite
- Marketo Engage
- Membrain
- Mercer | Mettl Examination Platform
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- MoData Suite
- Mojo Helpdesk
- Moodle
- MyOperator
- Myphoner
- Netskope One Platform
- Nimble
- Olark
- OnceHub
- OnePageCRM
- Ortto
- Outreach
- PandaDoc
- Paycove
- Pearson TalentLens
- PersistIQ
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online
- QuickBooks Online Advanced
- Qwilr
- Razorpay
- Recurly
- Referral Rock
- Robly
- SAP BW/4HANA
- SalesSeek
- Salesflare
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesmate
- Semrush
- SendGrid
- ServiceM8
- Shopify
- Skyvia
- Slack
- Slemma
- Smartling
- Stitch Labs
- Stripe Payments
- SurveyMonkey
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Trello
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Vidyard
- Vtiger CRM
- Wave
- WebEngage
- Whatsapp CRM
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wufoo
- Xero
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Invoice
- Zoom Workplace
- Zoomph
- dotloop
- edumerge
- noCRM
- weclapp
- Total integrations28
- 123FormBuilder
- AWeber
- Accelo
- Act!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Aircall
- AllClients
- Ameyo
- AnyMeeting
- Apollo.io
- Asana
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bidsketch
- BigContacts
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- Bulk Sender
- CAMU
- CANVAS
- Calendly
- CallHippo
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Cashfree
- Ceros
- Chargebee
- ChartMogul
- ClearVoice
- ClickUp
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Creatrix Campus
- Cyfe
- Dasheroo
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Drip
- Dropbox DocSend
- Dropbox Sign
- EZ Texting
- Ease.io
- Edmingle
- Edumarshal
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Exotel
- Formstack Forms
- FreshBooks
- Freshsales
- Front
- FullContact
- GTM Workspace - Powered by ZoomInfo
- GetResponse
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Google Workspace
- Gravity Forms
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot Data Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Ignition
- Infer
- Instapage
- Invoca
- Jotform
- Justuno
- Keap
- Ken42
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Knowlarity
- Kommo
- Kustomer
- LeadDyno
- LeadGnome
- LeadMaster
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Lucky Orange
- MCUBE
- MailUp
- MailerLite
- Marketo Engage
- Membrain
- Mercer | Mettl Examination Platform
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- MoData Suite
- Mojo Helpdesk
- Moodle
- MyOperator
- Myphoner
- Netskope One Platform
- Nimble
- Olark
- OnceHub
- OnePageCRM
- Ortto
- Outreach
- PandaDoc
- Paycove
- Pearson TalentLens
- PersistIQ
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online
- QuickBooks Online Advanced
- Qwilr
- Razorpay
- Recurly
- Referral Rock
- Robly
- SAP BW/4HANA
- SalesSeek
- Salesflare
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesmate
- Semrush
- SendGrid
- ServiceM8
- Shopify
- Skyvia
- Slack
- Slemma
- Smartling
- Stitch Labs
- Stripe Payments
- SurveyMonkey
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Trello
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Vidyard
- Vtiger CRM
- Wave
- WebEngage
- Whatsapp CRM
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wufoo
- Xero
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Invoice
- Zoom Workplace
- Zoomph
- dotloop
- edumerge
- noCRM
- weclapp
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