HubSpot CRM Pricing, Features, Reviews & Comparison of Alternatives

HubSpot CRM

Everything you need to sell in one integrated suite

4.5/5 (2,499 reviews)

HubSpot CRM overview

What is HubSpot CRM?

HubSpot CRM has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling. HubSpot CRM takes care of all the little details - logging emails, recording calls, and managing data - in a very intuitive manner therefore freeing up valuable selling time in the process.

Get an up-to-the-minute view of the entire sales funnel on a clean, visual dashboard. Users can sort deals won and lost, appointments scheduled, and contracts sent over any time period, and track performance against quotas. Sort deals by name, owner, amount, or stage with custom filters for actionable intel in a fraction of the time.

HubSpot CRM tracks customer interactions automatically – whether they’re in an email, across social media, or on a call. Sync with Gmail or Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes. Sync up with HubSpot Marketing to know which content leads have consumed in order to personalize the approach.

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Japanese, Portuguese, Spanish
HubSpot CRM screenshot: Hubspot CRM pipeline managementHubSpot CRMHubSpot CRM screenshot: Hubspot CRM automatic sales activity loggingHubSpot CRM screenshot: Hubspot CRM lead detailsHubSpot CRM screenshot: HubSpot CRM dashboard to control content, channels, and marketing performance.HubSpot CRM screenshot: Hubspot CRM deals and tasks view. Use traditional table view, or the intuitive board view. Drag deals from stage to stage as they progress through your pipeline.HubSpot CRM screenshot: HubSpot CRM phone call feature. Log call notes & full recordings of your discussion automatically. HubSpot CRM screenshot: Hubspot CRM tracked email sending from inbox or from the platform. Receive instant notifications when your emails are opened or clicked.What is a Sales Process? by HubSpot CRO, Mark Roberge

HubSpot CRM reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.3
  4.4
  4.5
Rhianna Jones

User-friendly software with great resources. I am a big fan

Used daily for 2+ years
Reviewed 2018-10-02
Review Source: Capterra

I use it every day, and I am still constantly learning new things and finding new ways to use it and make my work easier. I am definitely a Hubspot champion.

Pros
Hubspot is user-friendly, attractive, and useful for different levels of expertise. We use it for the website, blog, social media, email, and CRM. The content around the software is fantastic, with active blogs for different user groups, detailed guidance for how to use functionalities and what you could use them for, and templates to help you tackle projects. They provide a lot of resources to help you get the best out of Hubspot, and if you're stuck, the customer support is responsive and helpful. Something I particularly like about Hubspot is how actively they are developing it. It seems to be every month that we receive an update of new features, functionality or integrations. They have recently added the ability to manage multiple currencies, which people had been really actively asking for on the community forum, and I was so pleased to see this added. Hubspot clearly listen to the feedback and suggestions from the community.

Cons
There are some things which are a bit inflexible. For example, the Industry field for Companies is very large and has a lot of industries which would never be relevant to us. I would like to be able to delete or at least hide features and information which we never use and would never use. Our email is on Outlook Exchange, which unfortunately means we are unable to use some of Hubspot's functions, like being able to email from within the platform and the Meetings function, which I would love to be able to use.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Tyler Salvig

Best Free CRM

Used daily for 2+ years
Reviewed 2020-02-10
Review Source: Capterra

Overall it gets the job done and not too bad. I'd love to have all our email campaigns in the same ecosphere with HubSpot, but we do it for free on MailChimp and get more features. The organization of the Contacts, Companies, and Deals is great, you can even add a service ticket which is awesome. We tried the paid version for the sales for a while and liked the automation, just don't think we're using all the features to justify using it, currently went back to free and working just fine. We are using the deals section as a sales pipeline with a built-in project pipeline to track our jobs wich works okay, for now, just a workaround till we find a better process. If Google purchases Salesforce though, we would be looking into that very seriously.

Pros
Free. Great tools that connect with your website, seeing data on what's being viewed. Deals pipeline. Forms that connect to your website. Connects Contacts, Companies, and Deals amazingly.

Cons
Once you get into the paid version, it's spendy, especially if you don't use all the features. The products section isn't really feature-rich doesn't work the best with Google, including drive. Gmail add on isn't good. The free forms don't give you the option to center your form on your website, so it's off-centered and has the HubSpot badge on it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Shawn Herrick

HubSpot Over Everything Else

Used daily for 2+ years
Reviewed 2019-12-05
Review Source: Capterra

Once you get to know your way around the CRM with all the functionality it's really easy to use. Take time to get training on all of the functionality and HubSpot does a good job with their training staff.

Pros
It's easy to keep track of everything in the sales pipeline like the last conversations you or another rep has had with a prospect or client, how many times you've followed up and to determine what work still needs to be done.

Cons
It very rarely can be glitchy but when it is, it can be annoying. There are a lot of duplicate contacts that are in the CRM that confuses things a bit but they get cleared out then you'll have another batch to take care of.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Javier Hernández Pérez

I hate HubSpot so much, it made me loose a lot of money!!!

Used daily for 2+ years
Reviewed 2019-05-10
Review Source: Capterra

The worst experience with a piece of software in my life. I have lost thousands because of HubSpot. Avoid with all your means!

Pros
I really wanted to be fair and find something that I like about HubSpot but, to be honest, when I tried to do so, I was unable. It has so many bugs, its control panel UX is so bad, the learning curve is so big and it lacks so many features, that this is the first review I make in Capterra where I cannot find anything I like of a piece of software.

Cons
Oh, god. I have TONS of things that not only I dislike, but HATE of HubSpot. 1) The learning curve is ridiculously big, as a result of a very badly designed UX and the constant bugs when using it. 2) You will need hours, days, weeks and sometimes months of hard work to design by yourself a decent landing page that will still lack many functionalities and look not so good. Their visual editor is really really bad, and coding in HubL is frustrating. And if you look for predesigned templates, most of them are terribly badly designed. It has issues every now and then, and you will lose contacts, automations will not work... a disaster. Their support chat works sometimes, sometimes not, just when they decide to make it available! Very careful with the Advanced Code Snippet box in your landing pages settings, don't place your tracking codes there: sometimes this doesn't work and you will lose retargeting opportunities. Also, email templates are terrible. Oh! And this one is the worst: if you tag your ads' URLs with UTM tags, HubSpot receives these tags but will not show you this info for all interactions, only for the interaction preceding the creation of the contact. TERRIBLE!!! I think this has to be the worst CRM ever in history!!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Brandon Stewart

Intuitive and User-Friendly Without Being Overwhelming

Used daily for 2+ years
Reviewed 2020-01-07
Review Source: Capterra

I was a critic of HubSpot before I was a strong supporter. It takes some time to understand the platform before you can fully see the possibilities. If starting a company from scratch, I would definitely put HubSpot CRM on the short list.

Pros
HubSpot focuses on simplicity and usability rather and competing for the most features or customization. The primary requirement of our CRM implementation project was ease-of-use and HubSpot has not dissapointed. And while there are limitations compared to other platforms, the feature set is growing all the time and we don't have to rely on third party integrators or developers. It is also easy to scale up quickly.

Cons
HubSpot has a strong culture and jargon. To truly understand the platform, you will need to learn to think like the HubSpot community which can use different terms and methodologies. The platform also seems to be biased mostly towards B2B service companies, however you can make it work for just about any type of organization. Also keep in mind that while the CRM starts as "free," the cost increases quickly as you leverage the other HubSpot "hubs."

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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HubSpot CRM pricing

Pricing options
Free
Subscription
View Pricing Plans

HubSpot CRM Free is 100% free. Users can add 1,000,000 contacts and unlimited users. Free access to the CRM has no time limit.

HubSpot CRM features

API
Activity Dashboard
Activity Tracking
Automatic Notifications
CRM Integration
Contact Database
Contact Management
Customizable Templates
Email Integration
Lead Management
Real Time Data
Third Party Integration

Collaboration Tools (61 other apps)
Data Import/Export (65 other apps)
Lead Capture (52 other apps)
Reporting & Statistics (69 other apps)
Sales Analytics (65 other apps)
Sales Reporting (65 other apps)
Sales Tracking (54 other apps)
Search Functionality (73 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for HubSpot CRM

Key features of HubSpot CRM

  • Prospect database
  • Pipeline management
  • Lead timelines
  • Contact database
  • Contact history
  • Content management
  • CRM integration
  • Email archiving
  • Email integration
  • Email tracking
  • Recurring tasks
  • Shared history
  • Social media integration
  • Task planning
  • Task scheduling
  • Task tracking
  • Call monitoring
  • Email monitoring
View All Features

Benefits

Database - Automatically create company records, associate contacts, de-duplicate leads, and handle details that teams shouldn’t be distracted by. Have the ability to collect & store data on contacts, companies, deals, and tasks with a database that is customizable to match users' needs.

Timeline: Organize every e-mail, note, call and even website visits into one simple and intuitive view. Our current sales process happens across multiple different touch points and dozens of channels so having Timeline allows users to make calls, send emails, set reminders and organize their day in one place.

Templates & Content - Build and save email templates, schedule messages and store sales content in HubSpot CRM.

Company Database & Automatic Enrichment - Instantly see useful and any new information about your contacts or company you add to HubSpot CRM. Browse a database of millions of new companies right from HubSpot CRM. Glimpse behind the scenes of your website traffic to identify companies browsing your site. You can add social profiles, any background information, details on key employees and related companies.

Integrates with tools you already use - HubSpot CRM connects to the tools you already use, keeping itself up to date and surfacing useful details throughout your day (without even logging in to your CRM system.) Integrations include Gmail, Google Calendar, Outlook for Windows, Apple Mail, and Google Drive. It's there when you need it, out of your way when you don't.

Fully integrated with HubSpot Marketing - Bridge the gap between sales and marketing without the hassle of integrations and syncing. HubSpot CRM and HubSpot Marketing run off the same inbound database, meaning every piece of data is always up to date in real time. See existing useful details from your inbox & social media about the contacts you communicate with right inside your inbox.