HubSpot CRM Pricing, Features, Reviews & Comparison of Alternatives

HubSpot CRM

Everything you need to sell in one integrated suite

4.5/5 (2,584 reviews)

HubSpot CRM overview

What is HubSpot CRM?

HubSpot CRM has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling. HubSpot CRM takes care of all the little details - logging emails, recording calls, and managing data - in a very intuitive manner therefore freeing up valuable selling time in the process.

Get an up-to-the-minute view of the entire sales funnel on a clean, visual dashboard. Users can sort deals won and lost, appointments scheduled, and contracts sent over any time period, and track performance against quotas. Sort deals by name, owner, amount, or stage with custom filters for actionable intel in a fraction of the time.

HubSpot CRM tracks customer interactions automatically – whether they’re in an email, across social media, or on a call. Sync with Gmail or Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes. Sync up with HubSpot Marketing to know which content leads have consumed in order to personalize the approach.

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

Europe, Asia, Australia, Brazil, Canada and 9 other markets, China, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States

Supported languages

English, French, German, Japanese, Portuguese, Spanish
HubSpot CRM screenshot: Manage your pipeline with total visibilityHubSpot CRMHubSpot CRM screenshot: Log sales activity automaticallyHubSpot CRM screenshot: See everything about a lead in one placeHubSpot CRM screenshot: Control your content, channels and marketing performance while getting a 360 degree view of the people who matter most to your company from your HubSpot CRM dashboard.HubSpot CRM screenshot: View deals and tasks in a traditional table view, or using the intuitive board view. Drag deals from stage to stage as they progress through your pipeline with HubSpot CRM.HubSpot CRM screenshot: Place calls from HubSpot CRM with one click. Log call notes & full recordings of your discussion automatically. (Additional cost. Recording optional.)HubSpot CRM screenshot: Send tracked emails from your inbox, or from HubSpot CRM. Get notified instantly when your emails are opened or clicked.What is a Sales Process? by HubSpot CRO, Mark Roberge

HubSpot CRM reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.3
  4.4
  4.5
Mathew Colley

Hubspot is great!

Used daily for 1-2 years
Reviewed 2019-12-20
Review Source: Capterra

I joined as a freemium user and thought it was a vast improvement on my previous CRM. I quickly upgraded to a paid version and the features it gives us are great, really give my sales team great insights to clients and very easy for me to overview and manage performance. It has also optimised our sales operations massively, helping us to improve customer experience.

Pros
The flexibility to interrogate data and the ease of setting up automations. It feels like software that is designed by people who have done my job. The academy is great for acquiring wider skills.

Cons
The mobile app offers a small fraction of the browser version, and the software doesn't run very well on mobile browsers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Hubspot is a very robust free CRM

Used daily for 1-2 years
Reviewed 2019-12-17
Review Source: Capterra

We are very pleased with Hubspot and the amount of value that it has brought to our business. We will continue to use Hubspot, integrate more of our platforms with Hubspot, and once we are ready, we will upgrade to use some of their other paid products because we are very happy with what we have so far.

Pros
On the free version, Hubspot has decided to offer an immense amount of features, and a fully functional CRM with unlimited contacts. This allows us to organize our business around our CRM, optimize our workflows, and continue to improve our customizations within the CRM in order to take full advantage of all of the amazing features. It also offers daily, weekly, or monthly reports that can be very useful to analyze.

Cons
There are still some very simple no-brainer features that have not been included in the filters of the contacts. We have been watching these features on the forums/community for almost a year without any real movement. We are using the best work-arounds that I could find, but the lack of these features still does affect our workflows and performance, if only in a minor way.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Jon (Marc) Anthony

HubSpot CRM - Love It

Used daily for 6-12 months
Reviewed 2019-12-12
Review Source: Capterra

Must-Try - A Complete No Brainer Just took the time to do a little research on the Free CRM on places Like YouTube and was pleasantly surprised at all that so many people were saying about it all So signed up on the free entry-level programme, that has all that I need, messed about with for a bit and took the time to see what is possible to implement and execute using it and fell in love with all that the the FREE CRM solution had to offer.

Pros
> It is free and offers unlimited users WOW > The Training That Is Provided With The Free CRM Solution - Great Quality Of > The Number Of Things That CRM is Able to Offer within the Free Solution > The Best Free Quality CRM Software Solution Out There Hands Down

Cons
I really can not say anything negative about this Free CRM at all. It has been for me a complete game-changer If they could do something a little better it could be to have a more user-friendly getting started area for the training videos

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Shawn Herrick

HubSpot Over Everything Else

Used daily for 2+ years
Reviewed 2019-12-05
Review Source: Capterra

Once you get to know your way around the CRM with all the functionality it's really easy to use. Take time to get training on all of the functionality and HubSpot does a good job with their training staff.

Pros
It's easy to keep track of everything in the sales pipeline like the last conversations you or another rep has had with a prospect or client, how many times you've followed up and to determine what work still needs to be done.

Cons
It very rarely can be glitchy but when it is, it can be annoying. There are a lot of duplicate contacts that are in the CRM that confuses things a bit but they get cleared out then you'll have another batch to take care of.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Stefano Cattaneo

Lightweight, straight-forward CRM solution

Used daily for less than 6 months
Reviewed 2019-11-25
Review Source: Capterra

Overall, the ease of setup and use make HubSpot the perfect solution for our early-stage start-up. It is economical and lightweight, and allowed us to get going with a CRM very quickly and ensure our customer data was kept up to date from early on. Though HubSpot has a long way to go before it replaces Salesforce as a fully fledged CRM ecosystem, it certainly is on the way there, and a perfect solution for smaller businesses who can't quite afford Salesforce's much higher price tag. If your business and its customer data is not very complex and you need a simple and reliable CRM to manage it, then HubSpot is for you. If you require your customer data to work with a more complex wider ecosystem of software, from Finance to HR, then HubSpot isn't quite there yet, so best to go for something more established and developed.

Pros
Without a doubt, the ability to have unlimited free users was incredibly useful. We have a number of freelancers who work with us on a part time basis and we were able to give them all access to the CRM for free. This gives HubSpot a considerable edge over it's per-license competitors. HubSpot's lightweight ecosystem allows you to link all sales, marketing and service information in one place, all with a very straightforward and easy to understand user interface (another of HubSpot's benefits). On the Marketing side, HubSpot's email builder is simple, yet powerful, and allows us to create great emails to send out to our customer base. On the Sales side, the Outlook Add-in allows us to make sure all sales activity by all team members is being tracked and logged in the CRM, so we are able to track performance and customer interactions quickly and easily. The Service functionality has allowed us to build out a fully fledged help centre for our customers.

Cons
Some aspects of the software are a little incomplete and/or suffer from inexplicable lacks of functionality. Sadly HubSpot CRM is yet to completely separate itself from its past as solely a marketing automation tool. It is obvious that the entire system architecture has been built around the contact record object type, with several frustrating quirks arising as a result. For example, a lot of the workflow functionality differs depending on the object type in use; contact based workflows allow you to use future dates as a trigger (e.g. run workflow x days before y date), whereas Company and Deal based workflows do not. There are also a number of fundamental functions that require the Professional tier license to access. These include but are not limited to calculated fields, multiple currencies, lead rotation automation and A|B testing on emails. Clearly I understand that you get what you pay for, but given that these are all indispensable functions of a CRM, it seems to render the 'Starter' tier entirely useless, forcing you to pay the higher price. That being said, I am grateful that calculated fields are now a Professional rather than a higher Enterprise feature. One last frustration is the inability to have multiple users on different tiers within the same Hub. I would greatly appreciate the ability to give Starter licenses to some of my free users, to give them a little more functionality, however, I am only allowed to purchase more Pro licenses, which I can't afford.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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HubSpot CRM pricing

Pricing options
Free
Subscription
View Pricing Plans

HubSpot CRM Free is 100% free. Users can add 1,000,000 contacts and unlimited users. Free access to the CRM has no time limit.

HubSpot CRM features

API
Activity Dashboard
Activity Tracking
Automatic Notifications
CRM Integration
Contact Database
Contact Management
Customizable Templates
Email Integration
Lead Management
Real Time Data
Third Party Integration

Collaboration Tools (57 other apps)
Data Import/Export (58 other apps)
Performance Reports (50 other apps)
Reporting & Statistics (62 other apps)
Sales Analytics (65 other apps)
Sales Reporting (62 other apps)
Sales Tracking (54 other apps)
Search Functionality (71 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for HubSpot CRM

Key features of HubSpot CRM

  • Prospect database
  • Pipeline management
  • Lead timelines
  • Contact database
  • Contact history
  • Content management
  • CRM integration
  • Email archiving
  • Email integration
  • Email tracking
  • Recurring tasks
  • Shared history
  • Social media integration
  • Task planning
  • Task scheduling
  • Task tracking
  • Call monitoring
  • Email monitoring
View All Features

Benefits

Database - Automatically create company records, associate contacts, de-duplicate leads, and handle details that teams shouldn’t be distracted by. Have the ability to collect & store data on contacts, companies, deals, and tasks with a database that is customizable to match users' needs.

Timeline: Organize every e-mail, note, call and even website visits into one simple and intuitive view. Our current sales process happens across multiple different touch points and dozens of channels so having Timeline allows users to make calls, send emails, set reminders and organize their day in one place.

Templates & Content - Build and save email templates, schedule messages and store sales content in HubSpot CRM.

Company Database & Automatic Enrichment - Instantly see useful and any new information about your contacts or company you add to HubSpot CRM. Browse a database of millions of new companies right from HubSpot CRM. Glimpse behind the scenes of your website traffic to identify companies browsing your site. You can add social profiles, any background information, details on key employees and related companies.

Integrates with tools you already use - HubSpot CRM connects to the tools you already use, keeping itself up to date and surfacing useful details throughout your day (without even logging in to your CRM system.) Integrations include Gmail, Google Calendar, Outlook for Windows, Apple Mail, and Google Drive. It's there when you need it, out of your way when you don't.

Fully integrated with HubSpot Marketing - Bridge the gap between sales and marketing without the hassle of integrations and syncing. HubSpot CRM and HubSpot Marketing run off the same inbound database, meaning every piece of data is always up to date in real time. See existing useful details from your inbox & social media about the contacts you communicate with right inside your inbox.