HubSpot CRM Pricing, Features, Reviews & Comparison of Alternatives

HubSpot CRM

Everything you need to sell in one integrated suite

4.51/5 (2,736 reviews)

HubSpot CRM overview

What is HubSpot CRM?

HubSpot CRM has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling. HubSpot CRM takes care of all the little details - logging emails, recording calls, and managing data - in a very intuitive manner therefore freeing up valuable selling time in the process.

Get an up-to-the-minute view of the entire sales funnel on a clean, visual dashboard. Users can sort deals won and lost, appointments scheduled, and contracts sent over any time period, and track performance against quotas. Sort deals by name, owner, amount, or stage with custom filters for actionable intel in a fraction of the time.

HubSpot CRM tracks customer interactions automatically – whether they’re in an email, across social media, or on a call. Sync with Gmail or Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes. Sync up with HubSpot Marketing to know which content leads have consumed in order to personalize the approach.

Pricing

Starting from
$50/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Portuguese, French, Spanish, Japanese, German
HubSpot CRM screenshot: Hubspot CRM pipeline managementWhat is a Sales Process? by HubSpot CRO, Mark RobergeHubSpot CRM screenshot: Hubspot CRM automatic sales activity loggingHubSpot CRM screenshot: Hubspot CRM lead detailsHubSpot CRM screenshot: HubSpot CRM dashboard to control content, channels, and marketing performance.HubSpot CRM screenshot: Hubspot CRM deals and tasks view. Use traditional table view, or the intuitive board view. Drag deals from stage to stage as they progress through your pipeline.HubSpot CRM screenshot: HubSpot CRM phone call feature. Log call notes & full recordings of your discussion automatically.HubSpot CRM screenshot: Hubspot CRM tracked email sending from inbox or from the platform. Receive instant notifications when your emails are opened or clicked.HubSpot CRM

HubSpot CRM user reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.3
  4.4
  4.4
Kristi A.

Top-quality CRM with excellent features, just make sure everyone is on board

Used daily for 6-12 months
Reviewed 2020-10-08
Review Source: Capterra

Overall, HubSpot has been an INCREDIBLY positive experience for us. I won't lie and say there haven't been frustrations, but there are always going to be frustrations with switching software or implementing new processes. Ultimately, HubSpot has helped us bring our processes forward in a wonderful way, and their support is truly, truly superior to any other product support I have ever received.

Pros
To HubSpot's credit, their CRM functions really quickly and its basic features have a very short learning curve -- we onboarded our sales teams in multiple parts, with inside first followed several months later by outside reps. The main CRM we used before HubSpot was Microsoft Dynamics, and we are still significantly based there, but I attribute the positive reception of a new (and dramatic) software shift to HubSpot's ease of use and quick accessibility of prospect information.

Cons
We've run into a similar problem several times due to our industry being so niche (and therefore, the information we collect tends to be highly customized). We have needed to organize and implement quite a few custom fields, which GENERALLY HubSpot's CRM is very good about -- however, there are some significantly important fields that cannot be changed at all, even by HubSpot. We also have had some issues with company associations -- if your prospects work in an industry in which one company can have multiple locations (and the distinction matters), HubSpot's CRM does not lend itself well to that at all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Leandro N.

A potentially excellent business suite that is hobbled by its numerous pay walls.

Used daily for 1-2 years
Reviewed 2021-03-25
Review Source: Capterra

Hubspot has a great starter plan that resembles the software mechanics of "free to play" games. The user interface, integrations, email marketing, contact tracking are all top-notch. As long as your contact list is small, your email marketing frequency is sparse, and you don't need automations, you are good to go. However, as your business grows, your contact list will swell up, your email marketing frequency will increase, and the sheer scale will make automations a must. So what is the problem? Let me give you a quick rundown of the costs involved, using 2000 contacts as a baseline: 1) You can start with Free CRM (0$ per month) 2) Once you need a few features, then you upgrade to Growth Starter suite, which is $67 per month, or $804 per year. 3) However, once you need automations, you must upgrade to professional growth suite, which is currently at $1253 a month, with a 12-month commitment, and a $3500 onboarding fee, which means your yearly costs balloons to $18536. I do not think there is any startup or early business that can afford to increase its marketing and CRM suite costs by 2300%. Most businesses must make the painful decision to abandon Hubspot and find new CRM suites which much more reasonable cost escalations. By then, you lost 1 to 2 months migrating, learning the new tools and onboarding your team. In all, a great tool for enterprises. Small businesses and startups, just stay way. You will end up regretting it just as your business begins to take off.

Pros
The email marketing tool is very robust, almost as good as Mailchimp (but falling short in design options). The ability to upload PDFs and other documents brings two benefits: not having to re-edit permalinks when you do file changes and, most important of all, tracking. Hubspot allows you to track document opens, which is useful to measure lead engagement and segment further. The service ticket is very good and allows and admin to track the team. The CRM app is as good as any other. The Gmail add-on is great for tracking, as is the Outlook plug-in. However, at my time of use, the outlook plugin was only available for Windows. Customer support was top-notch, too. The few times I had some issues, I had access to a huge library of FAQs sites, and the chat support was quick as well. They do tend to try to upsell you some features while they help you, but it is not too naggy.

Cons
The amount of emails you can send is directly related to how many contacts you have. If you send a lot of them per month, you will need to increase your contact list to twice of what you have, just to be able to send more marketing campaigns. Business who send heavily segmented mails depend on this for dear life.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Javier H.

I hate HubSpot so much, it made me loose a lot of money!!!

Used daily for 2+ years
Reviewed 2019-05-10
Review Source: Capterra

The worst experience with a piece of software in my life. I have lost thousands because of HubSpot. Avoid with all your means!

Pros
I really wanted to be fair and find something that I like about HubSpot but, to be honest, when I tried to do so, I was unable. It has so many bugs, its control panel UX is so bad, the learning curve is so big and it lacks so many features, that this is the first review I make in Capterra where I cannot find anything I like of a piece of software.

Cons
Oh, god. I have TONS of things that not only I dislike, but HATE of HubSpot. 1) The learning curve is ridiculously big, as a result of a very badly designed UX and the constant bugs when using it. 2) You will need hours, days, weeks and sometimes months of hard work to design by yourself a decent landing page that will still lack many functionalities and look not so good. Their visual editor is really really bad, and coding in HubL is frustrating. And if you look for predesigned templates, most of them are terribly badly designed. It has issues every now and then, and you will lose contacts, automations will not work... a disaster. Their support chat works sometimes, sometimes not, just when they decide to make it available! Very careful with the Advanced Code Snippet box in your landing pages settings, don't place your tracking codes there: sometimes this doesn't work and you will lose retargeting opportunities. Also, email templates are terrible. Oh! And this one is the worst: if you tag your ads' URLs with UTM tags, HubSpot receives these tags but will not show you this info for all interactions, only for the interaction preceding the creation of the contact. TERRIBLE!!! I think this has to be the worst CRM ever in history!!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Joseph P.

Nothing compares to HubSpot

Used daily for 2+ years
Reviewed 2021-01-23
Review Source: Capterra

The overall experience with HubSpot is such that I've tried to get it implemented company-wide! I preach HubSpot whenever the opportunity arises! It's all so very smooth, connected and automatic, and it saves me time every day so I can focus on selling and not as much on administrating.

Pros
Aside from the overall ease of use, I love that HubSpot connects with my Outlook and automatically logs and tracks emails. And that I get notifications on my phone when an email is opened. I can then call that person at that time while I'm on their mind, and my HubSpot app automatically logs the call and gives me a chance to jot a few notes too. Or perhaps they open the email and click the link to my HubSpot meeting scheduler...even better! It's all so blessedly interconnected and automatic!

Cons
I wouldn't say the task manager is bad, but sometimes I wish I had the ability to prioritize tasks..

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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David O.

HubSpot CRM is a Great Entry Level Contact Manager

Used daily for 1-2 years
Reviewed 2021-01-14
Review Source: GetApp

I have had a great experience using HubSpot CRM. The program is very easy to use and is effective at managing my contacts

Pros
HubSpot CRM is a great entry level option for businesses who need a way to manage their contacts. Not only is the product easy to use but it is also free as well!

Cons
While the features are limited and push you to acquire other HubSpot licenses, this is only a small con when you account for the product being completely free.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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HubSpot CRM pricing

Starting from
$50/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

HubSpot CRM Free is 100% free. Users can add 1,000,000 contacts and unlimited users. Free access to the CRM has no time limit.

HubSpot CRM features

API
Activity Dashboard
Alerts/Notifications
CRM
Campaign Management
Contact Database
Contact Management
Lead Capture
Lead Management
Performance Metrics
Pipeline Management
Search/Filter
Third Party Integrations

Collaboration Tools (154 other apps)
Data Import/Export (139 other apps)
Performance Management (112 other apps)
Reporting & Statistics (107 other apps)
Reporting/Analytics (151 other apps)
Sales Reports (104 other apps)
Workflow Management (110 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for HubSpot CRM

Key features of HubSpot CRM

  • Prospect database
  • Pipeline management
  • Lead timelines
  • Contact database
  • Contact history
  • Content management
  • CRM integration
  • Email archiving
  • Email integration
  • Email tracking
  • Recurring tasks
  • Shared history
  • Social media integration
  • Task planning
  • Task scheduling
  • Task tracking
  • Call monitoring
  • Email monitoring
View All Features

Benefits

Database - Automatically create company records, associate contacts, de-duplicate leads, and handle details that teams shouldn’t be distracted by. Have the ability to collect & store data on contacts, companies, deals, and tasks with a database that is customizable to match users' needs.

Timeline: Organize every e-mail, note, call and even website visits into one simple and intuitive view. Our current sales process happens across multiple different touch points and dozens of channels so having Timeline allows users to make calls, send emails, set reminders and organize their day in one place.

Templates & Content - Build and save email templates, schedule messages and store sales content in HubSpot CRM.

Company Database & Automatic Enrichment - Instantly see useful and any new information about your contacts or company you add to HubSpot CRM. Browse a database of millions of new companies right from HubSpot CRM. Glimpse behind the scenes of your website traffic to identify companies browsing your site. You can add social profiles, any background information, details on key employees and related companies.

Integrates with tools you already use - HubSpot CRM connects to the tools you already use, keeping itself up to date and surfacing useful details throughout your day (without even logging in to your CRM system.) Integrations include Gmail, Google Calendar, Outlook for Windows, Apple Mail, and Google Drive. It's there when you need it, out of your way when you don't.

Fully integrated with HubSpot Marketing - Bridge the gap between sales and marketing without the hassle of integrations and syncing. HubSpot CRM and HubSpot Marketing run off the same inbound database, meaning every piece of data is always up to date in real time. See existing useful details from your inbox & social media about the contacts you communicate with right inside your inbox.