HubSpot CRM Pricing, Features, Reviews & Comparison of Alternatives

HubSpot CRM Reviews

HubSpot CRM

Everything you need to sell in one integrated suite

4.52/5 (962 reviews)

HubSpot CRM overview

HubSpot CRM has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling. HubSpot CRM takes care of all the little details - logging emails, recording calls, and managing data - in a very intuitive manner therefore freeing up valuable selling time in the process.

Get an up-to-the-minute view of the entire sales funnel on a clean, visual dashboard. Users can sort deals won and lost, appointments scheduled, and contracts sent over any time period, and track performance against quotas. Sort deals by name, owner, amount, or stage with custom filters for actionable intel in a fraction of the time.

HubSpot CRM tracks customer interactions automatically – whether they’re in an email, across social media, or on a call. Sync with Gmail or Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes. Sync up with HubSpot Marketing to know which content leads have consumed in order to personalize the approach.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Japanese, Portuguese, Spanish
HubSpot CRM screenshot: Manage your pipeline with total visibilityHubSpot CRMHubSpot CRM screenshot: Log sales activity automaticallyHubSpot CRM screenshot: See everything about a lead in one placeHubSpot CRM screenshot: Control your content, channels and marketing performance while getting a 360 degree view of the people who matter most to your company from your HubSpot CRM dashboard.HubSpot CRM screenshot: View deals and tasks in a traditional table view, or using the intuitive board view. Drag deals from stage to stage as they progress through your pipeline with HubSpot CRM.HubSpot CRM screenshot: Place calls from HubSpot CRM with one click. Log call notes & full recordings of your discussion automatically. (Additional cost. Recording optional.)HubSpot CRM screenshot: Send tracked emails from your inbox, or from HubSpot CRM. Get notified instantly when your emails are opened or clicked.What is a Sales Process? by HubSpot CRO, Mark Roberge

HubSpot CRM reviews

Value for money
Ease of use
Customer support

HubSpot Partner Agency's Honest Review of the HubSpot CRM

Used daily for 2+ years
Reviewed 2017-12-13
Review Source: Capterra

Time, Insights and the most personalized communications with any Sales Qualified Leads assigned to me. I can see what website pages they have viewed, the emails they opened or click on, the content offers they have downloaded, their social media profiles and their company information. This is really useful when you are trying to reach a contact but not come across as "salesy" or "sleazy." You can tailor your outreach to the things you know they are most interested in because the HubSpot CRM gives you all that information in one single Contact Record. The tracking capabilities are as great as the HubSpot Marketing Platform's tracking capabilities. This makes the entire cycle of creating brand awareness and expertise to increase your sales opportunities and customers, so simple and seamless. You can tie everything back to the overall ROI for your business, which is what most executives care about. They need bottom-line results, and the HubSpot CRM already provides you with these bottom line reports with charts, numbers and professional look.I love how everything about a contact is all in one place. From the first moment, they visit your website, to every conversion they've made on your website, all contacts with the company they've had, any meetings, calls, or emails. It's all right there in the Contact Record of the CRM. This helps the marketing and sales team implement "Smarketing" in a seamless manner. Sales reps have all the marketing data in order to tailor their sales approach to a contact. Marketing has all the sales qualification necessities to add to their lead scoring system, so they can intelligently pass off marketing qualified leads to the sales team once they reach a specific score. It tracks all the sales representative's performance, interactions, productivity and more. This helps sales managers know what their team is doing and how well they are doing at all times. You also have a Deals section, where you can track all sales opportunities that have potential to become a customer and their path to either becoming a customer or a lost sales opportunity. That gives HubSpot the ability to better forecast your sales month-to-month for bottom line reports. I love how you can call a contact directly from their contact record in the CRM, record it, take notes, and see all the information in front of you while you're speaking to them. That helps sales professionals increase their sales calls productivity and outcomes. The HubSpot CRM can also integrate with your Gmail and Office 365.

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Emily Clayden

Inbound Marketing Exec using HubSpot on a daily basis

Used daily for 6-12 months
Reviewed 2017-03-30
Review Source: Capterra

I am an inbound marketing exec who uses HubSpot on a daily basis. The company I work for, Strategic IC, is a B2B digital marketing agency that helps clients generate qualified leads via inbound marketing and sales, social media and open source web development. We are a Platinum Certified HubSpot partner and therefore also promote the use of HubSpot to our own clients. We use HubSpot to run various different Inbound campaigns, and create lots of landing pages, blogs, workflows etc through HubSpot. HubSpot is used throughout the whole of the company and is a very easy and intelligent tool to use. The biggest pro is that the HubSpot CRM is completely free! It is well worth using and trying out to see if it suits all of your needs before upgrading to any other packages. I find the CRM tool to be very intuitive - it really helps when tracking what a contact has been doing, for example if an email has been delivered into their inbox, or whether they have read the email etc. Additionally, the dashboards provided by the CRM are a very helpful snapshot of your metrics, however I do feel they could provide a lot more depth. There are only a few cons to the HubSpot CRM - sometimes it can be slow at loading changes to the database and occasionally it does crash and needs to be refreshed multiple times before it returns to normal. Also there is a big jump in price (from free) to add on the reporting features, which can put some clients off upgrading the tool further. CRM is completely free, until you want to upgrade and add more features. Really easy way to easily keep track of all contact and see what actions they have been taking. Very intuitive tool. Helpful snapshot of metrics with the dashboards.

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Giovanni Fracasso

Without HubSpot CRM we would still have one of those old plastered CRMs that do not help the seller

Used daily for 1-2 years
Reviewed 2018-01-28
Review Source: Capterra

We work all more aligned, we do not lose any information on the customer, we can trace the history of the various points of cotnatto that a customer or a prospect has had with the different departments, we simplify the life and work becomes less stressful with this tool under but no. In addition, integration with the marketing side makes it fly, allowing a truly segmentation of contacts based on their behavior and interactions with our digital content.We are 20 people and CRM is the cornerstone of every communication and interaction with the customer: HubSpot CRM has allowed us to rediscover the centrality of the individual - contact, without having to get lost among various software and email accounts On the contact we find logging in automatic: the emails sent and the answers to these emails, phone calls and scheduled appointments (which also go into Google Calendar). For us, it is an out-of-the-ordinary tool for this timeline on the contact, that allows us to "know" even prospects with which other people in the company have never had anything to do. The deals are also a very well thought out and easy to manage tool. The fact that the basic functions are free and there is no cost per seat ... well, it makes it an extraordinary tool

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Scott Entwistle

An amazing option for a free CRM, but don't expect a ton of bells and whistles

Used daily for 6-12 months
Reviewed 2017-10-10
Review Source: Capterra

The biggest benefit is getting a fleshed out CRM without spending a dime. For a small organization, this is a huge benefit because you can start immediately implementing the CRM and getting into the habit of taking notes and managing customers. Later on you might want to migrate to a different CRM, but in the meantime, this is a no risk situation to get started and actually is better than a lot of paid CRMs out there. My favorite thing about this software is that it's free. It made choosing a CRM an easy decision, and we have stuck with it since we made it. I like that it's easy to customize just about anything in terms of fields and that there are no limits on doing that. I also enjoy the templates and email tracking feature, which supposedly has a limit in the free account but I somehow continue to get notifications when people open my emails. Another favorite aspect that keeps me coming back to it is the Deals area - having a kanban board for deals is immensely helpful, and we use that heavily along with quota and forecasting reports related to it. There isn't a better way to get a snapshot on how your business is doing than to just look a kanban board of all your open deals and where they are in the pipeline.

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Melissa Steward

Non-Profit Excels with HubSpot

Reviewed 2014-11-24
Review Source: Software Advice

I like that HubSpot practices what it preaches. They educate customers (and the public) in inbound marketing techniques, the very techniques they're using themselves to earn customers! The product itself is easy to use and intuitive. Whenever we think up something we want to do (a specific tactic or approach), we always know that HubSpot can accommodate that idea. What I like best is the seamless way in which we can manage all of our blogging, website, social media, and enews all in one platform and see all of the analytics in that same place. Everyday we are logging into Hubspot to schedule social media posts, blogs, edit automated workflows, and more. Other staff use the tool for a monthly touchpoint email they send to their lists of contacts. And weekly, we send our FatherSource enewsletter from within HubSpot using the email templates. Further, HubSpot integrates with our Salesforce CRM, and provides valuable information to our sales staff, which can help them better help our customers/potential customers. We assign leads that come through HubSpot and feed into Salesforce for personal follow-up from NFI staff.

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HubSpot CRM pricing

Pricing options
View Pricing Plans

HubSpot CRM Free is 100% free. Users can add 1,000,000 contacts and unlimited users. Free access to the CRM has no time limit.

HubSpot CRM features

Activity Dashboard
Activity Tracking
Automatic Notifications
CRM Integration
Contact Database
Customizable Templates
Email Integration
Real Time Data
Third Party Integration

Collaboration Tools (26 other apps)
Data Import/Export (28 other apps)
Forecasting (28 other apps)
Lead Capture (27 other apps)
Monitoring (35 other apps)
Quote Management (32 other apps)
Sales Analytics (37 other apps)
Sales Reporting (38 other apps)
Sales Tracking (33 other apps)
Search Functionality (35 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Category Leaders ranking


#2 in CRM

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

HubSpot CRM also features in these categories:

Additional information for HubSpot CRM

Key features of HubSpot CRM

  • CRM integration
  • Content management
  • Contact database
  • Contact history
  • Shared history
  • Task planning
  • Recurring tasks
  • Task scheduling
  • Task tracking
  • Email integration
  • Email archiving
  • Email tracking
  • Email monitoring
  • Call monitoring
  • Social media integration
  • Prospect database
  • Pipeline management
  • Lead timelines
View All Features


Database - Automatically create company records, associate contacts, de-duplicate leads, and handle details that teams shouldn’t be distracted by. Have the ability to collect & store data on contacts, companies, deals, and tasks with a database that is customizable to match users' needs.

Timeline: Organize every e-mail, note, call and even website visits into one simple and intuitive view. Our current sales process happens across multiple different touch points and dozens of channels so having Timeline allows users to make calls, send emails, set reminders and organize their day in one place.

Templates & Content - Build and save email templates, schedule messages and store sales content in HubSpot CRM.

Company Database & Automatic Enrichment - Instantly see useful and any new information about your contacts or company you add to HubSpot CRM. Browse a database of millions of new companies right from HubSpot CRM. Glimpse behind the scenes of your website traffic to identify companies browsing your site. You can add social profiles, any background information, details on key employees and related companies.

Integrates with tools you already use - HubSpot CRM connects to the tools you already use, keeping itself up to date and surfacing useful details throughout your day (without even logging in to your CRM system.) Integrations include Gmail, Google Calendar, Outlook for Windows, Apple Mail, and Google Drive. It's there when you need it, out of your way when you don't.

Fully integrated with HubSpot Marketing - Bridge the gap between sales and marketing without the hassle of integrations and syncing. HubSpot CRM and HubSpot Marketing run off the same inbound database, meaning every piece of data is always up to date in real time. See existing useful details from your inbox & social media about the contacts you communicate with right inside your inbox.