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Qlik Sense vs Google Data Studio Comparison (2026)

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Good recommendations?

Qlik Sense

Google Data Studio

Overview

Qlik Sense is a business intelligence (BI) and visual analytics platform that supports a range of analytic use cases. It supports a full range of users and use-cases across the life-cycle from data to insight.

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

262

148

Value for money

Ease of use

Features

Customer support

80%

would recommend this app

4.5

338

189

125

Value for money

Ease of use

Features

Customer support

81%

would recommend this app

Pros

“Qlik Sense is a reliable and flexible platform for reporting and data analysis, particularly well suited to a complex fashion retail environment with multiple data sources and business dimensions.”

Simone I.

Marketing Technology Manager

“It allows us to combine data from different sources and easily analyze KPIs by market, channel, product and other business dimensions.”

Simone I.

Marketing Technology Manager

“Qlik Sense solves data visualization, analysis, and reporting challenges by enabling intuitive, self-service analytics.”

Gaurav K.

Data Engg Mgmt and governance analyst

Pros

“Data Studio was easy enough to learn without comprehensive analytics training. Since our company is a Google Analtics shop, it's an easy tool to get top-level analytics for web pages. While you can also bring in other data sources using paid APIs, we only used the free version.”

Sarah F.

Marketing Technologist

“Direct integration with Google Analytics and easy to manipulate data and build dashboards for end users to share and view”

Ryan C.

Analytics Manager

“I love that it requires no additional software, and can connect easily to our MySQL tables.”

Rhys B.

Senior Product Manager

Cons

“Its visualisations needs more like the native charts..I feel that it does not match with its competitors here.”

Willem G.

commercial manager

“Qlick Sense is quite expensive compared to other tools existing in the field such as Tableau, in addition, it's not an easy tool to onboard and it can be costly when dealing with big teams using the tool.”

Liron Z.

VP of research and development

“The cost of the license is a factor to consider, and the degree of difficulty will depend on the user's experience, even for new users the learning curve can be quite steep.”

Ivan Z.

Hotmark

Cons

“I found Data studio to be buggy at times, and dashboards that haven't been touched in months would break.”

Sarah F.

Marketing Technologist

“For example, sometimes I struggled to edit the title card and had to refresh the page to get it to load.”

Rhys B.

Senior Product Manager

“We had a few issues with the reports not loading properly when downloaded as a PDF (Blank pages when there should have been data) and the only solution that we have found is repeatedly downloading and/or waiting a few hours to try again.”

Bryan P.

Director of Operations