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ReferenceEdge vs RO Innovation Comparison (2026)
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Good recommendations?
ReferenceEdge
5
13
4
7
3
0
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
RO Innovation
5
7
4
9
3
2
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ReferenceEdge is a cloud-based customer reference management system which operates as a native Salesforce application to help track, search & request references
Upland RO Innovation is a leading customer reference management solution, helping enterprises harness the voice of the customer in sales and marketing initiatives to win new business faster.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
20
5
4
3
2
1
13
7
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
4.2
19
5
4
3
2
1
7
9
2
1
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Katie L.
Sr. Customer Advocacy Manager
Barbara C.
Global Reference Lead
Harrison L.
Product Marketing Analyst
Pros
Not enoughreviews yet
Cons
Lisa K.
Global Reference Program Manager
Barbara C.
Global Reference Lead
Karie W.
Sr Director, Customer Marketing
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review6 years ago
- Vendor responds to reviews
- Last review8 years ago
Key features
- Total features18
- Activity Dashboard
- Activity Tracking
- Advocate Management
- Alerts/Notifications
- CRM
- CRM Integration
- Campaign Management
- Collaboration Tools
- Communication Management
- Contact Management
- Content Delivery
- Content Library
- Content Management
- Customer Activity Tracking
- Customer Advocacy
- Customer Database
- Customizable Reports
- Employee Advocacy
- Engagement Tracking
- Event Triggered Actions
- Filtering
- For Sales Teams/Organizations
- Forms Management
- Gamification
- Incentive Management
- Lead Capture
- Nomination Tracking
- Performance Management
- Pre-Approved Content Library
- Program Notices
- ROI Tracking
- Real-Time Notifications
- Real-Time Updates
- Reference Request Automation
- Reference Usage Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Rewards Management
- Sales Onboarding & Training
- Search/Filter
- Survey/Poll Management
- Third-Party Integrations
- Workflow Management
- Total features39
- Activity Dashboard
- Activity Tracking
- Advocate Management
- Alerts/Notifications
- CRM
- CRM Integration
- Campaign Management
- Collaboration Tools
- Communication Management
- Contact Management
- Content Delivery
- Content Library
- Content Management
- Customer Activity Tracking
- Customer Advocacy
- Customer Database
- Customizable Reports
- Employee Advocacy
- Engagement Tracking
- Event Triggered Actions
- Filtering
- For Sales Teams/Organizations
- Forms Management
- Gamification
- Incentive Management
- Lead Capture
- Nomination Tracking
- Performance Management
- Pre-Approved Content Library
- Program Notices
- ROI Tracking
- Real-Time Notifications
- Real-Time Updates
- Reference Request Automation
- Reference Usage Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Rewards Management
- Sales Onboarding & Training
- Search/Filter
- Survey/Poll Management
- Third-Party Integrations
- Workflow Management
Integrations
- Total integrations3
- Gainsight CS
- HubSpot CRM
- Influitive
- Jive
- Marketo Engage
- Oracle Eloqua Marketing Automation
- Salesforce Sales Cloud
- Total integrations7
- Gainsight CS
- HubSpot CRM
- Influitive
- Jive
- Marketo Engage
- Oracle Eloqua Marketing Automation
- Salesforce Sales Cloud
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