B2B Wave vs Wholesale Suite

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BigCommerce

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Compare B2B Wave and Wholesale Suite based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Adobe Commerce

Adobe Commerce empowers B2C and B2B brands to boost conversion and go live faster on a flexible, cloud-native platform. It supports rapid growth across brands and markets with scalable catalogs, a native DAM, and a fast, personalized storefront experience that accelerates growth.

Wholesale Suite

Wholesale Suite is a WooCommerce plugin that enables businesses to manage wholesale operations via a unified portal. It includes pricing management functionality, which allows organizations to manage wholesale pricing across multiple products, categories by fixed or percentag

Salesforce Commerce Cloud

Salesforce Commerce Cloud helps businesses design, launch and manage eCommerce websites to handle orders, pricing, product catalogs, account hierarchies, payments, and more. It allows service agents to access storefronts and order history in real-time to process over-the-phone orders and check-outs.

Simple B2B eCommerce platform built for wholesalers with complex pricing and ordering.

Access Controls/Permissions

Accounting

Accounting Integration

Activity Dashboard

Alerts/Notifications

Backorder Management

Barcode/Ticket Scanning

Billing & Invoicing

Bulk Ordering

Catalog Creation

Catalog Management

Categorization/Grouping

Communication Management

Contact Database

Content Library

Content Management

Customer Accounts

Customer History

Customer Management

Customizable Branding

Customizable Fields

Customization

Database Publishing

Data Import/Export

Data Security

Delivery Management

Discount Management

Document Storage

eCommerce Management

Email Marketing

For B2B

For Small Businesses

Import/Export Management

Inventory Control

Inventory Management

Invoice Management

Layout & Design

Localization Automation

Merchandising

Mobile Access

Monitoring

Multi-Currency

Multi-Language

Multi-Location

Online Catalog

Order Entry

Order Management

Order Processing

Order Tracking

Payment Options

Pricing Management

Product Catalog

Product Data Management

Promotions Management

Quotes/Estimates

Reordering

Reporting/Analytics

Reporting & Statistics

Sales Order Management

Search/Filter

SEO Management

Shipping Management

Shopping Cart

Supplier Management

Third-Party Integrations

Warehouse Management

Website Management

B2B Wave

Web-based

Android

iPhone

iPad

Pro Plan

Director

We needed the product to be integrated with Sage 50 with the inventory date received displayed for out-of-stock items, and when next due plus other features such as managing pricing in sage and up loaded to the website automatically.

Distribution Projects Manager

No real back order system, we have to manually remove a backorder product and then do another order for the customer and then use the status to put on hold or in our case we use it for pre-orders and status changes to awaiting pre-order delivery.

Commercial Director

As a very bespoke company with lots of very bespoke options in terms of how our customers order with us, B2B wave has managed to cater to all of these efficiently when other platforms were unable to and this was our biggest issue in finding a partner and platform to work with.

Some B2B site offer the option of uploading (correctly formatted granted) & accepting an order by CSV to avoid the manual input. Although admin can do this on behalf of customers- is it a possibility for customers to do this in the future?

Controller

B2B wave has streamlined the order entry process for our customers via customizable portals, integrated to our manufacturing/inventory system and has been easy to use and maintain.

I would recommend to anyone looking for a similar solution in streamlining their order & invoice processing, especially if you are looking for a system to also look pretty from the front end (a main thing we were struggling to find).

Owner

He was also tireless in answering my questions as I learned to navigate the new system for our wholesale coffee company.

The platform has saved so much time in what was previously a very manual & tedious way of creating orders & invoices.

Only negative we had from a customer point of view would be “quick order” as it’s still slower than uploading a system generated CSV or Excel file.

Founder

The versatility of the platform to work with our products; that we could set different group (or privacy groups) to allow different pricing, products, customers, which is important given the different tiers we have.

Director of System Operations

Was an easy implementation and has served us well in all areas we have needed, customer management, order management, integrations with ShipStation and QBO are a huge plus as well as ability to link merchant processor and freight shipping partner.

We were spending two whole workdays writing up orders, so we knew we needed a better solution.

The main thing we are missing is the option of generating delivery notes.

The way agents can log-in as customers and place orders.

Founder and Principal Designer

The best option to separate out your D2C & B2B sales channels while keeping products & inventory synced on both ends.

Manager

Been thru support with several other options and yours is by far the best.

A few areas where there is a lack of functionality, but support does work on these.

Logistics Manager 

B2b wave slots in and with other low-cost platforms to allow you to switch out any part of the process if you find a better product or need to expand due to growth      

We have had great feedback from our customers and even those whom didnt want to change how they ordered are now enjoying the ease of ordering.

Updating order details and editing orders can be a manual and slow-going process without using ship station.  

The "help" button usually can answer anything, but sometimes would prefer video tutorials on the overall site function & specific categories.

Chief Executive Officer

Some fine tuning still to be done and in progress.

Overall we love the system and so do our retailers who use it from the front end.

The folks are friendly, efficient, and eager to make it a smooth experience.

We really don’t have any issues with B2B wave.

Own Label Sales and Support Consultant

Nothing of note, so far any queries I have had were dealt with quickly.

It was also very responsive, robust, and secure.

They should improve the layout part of the product web page and the mobile version.

Creative & Marketing Director

B2B Wave offers versatility and technical complexity to meet our unique business needs, combined with an immaculate user interface and unmatched out-of-the-box usability.

An affordable option for a small, growing business who's not ready for Shopify Plus.

COO Co-Owner

sensitive content hidden] is very helpful and really appreciate how much he has worked with our company.

Managing Director

It is such a great platform so easy to use.

Systems & Data Administrator

Having the ability to limit products shown to certain customers based on our compliance requirements.

It has changed our wholesale process for the better.

President

I least like that there is no “help” page and that support always needs to be notified although they usually get back within 24 hours.

Integration with inventory management software and capacity to track orders, sync and optimize workflow.

VP Business Development

Office Manager

It is a very simple platform to navigate and it's easy to learn.

Had a very good experience with the B2B Wave team, always very helpful with their responses and consider bespoke feature proposals seriously.

Head of Design

Its been great, my online sales have increased as well as overall customer base.

A great company and tech that recognized my specific needs as a wholesaler and surpassed my expectations!

The only thing at all that I would change is to be able to have the status of "pre order" override the fact that the inventory quantity is zero.  

Ease of use and the ability to have someone talking through things with you if you need help.

The team is always engaged and ready to help.

Customer Support

Order and Invoice Management

Customer Options

Ease of Use

Pricing

Performance and Speed

User Interface

Bugs and Issues

Navigation

Mid-size Business

Small Business

Freelancers

Large Enterprises

Channel Management

Inventory Tracking

Multi-Channel Marketing

Multi-Store

Growth Bundle

Business Bundle

Founder, Digital Marketing Strategist, and Creative Director

The conditional pricing feature is perfect as well as sometimes you need something a bit out of the box when setting up your own wholesale rules and this plugin suite delivers in the best way possible.

Owner / Director

This product allows us to easily invite, accept, manage and handle Wholesale Buyers and Productin Pricing on our website -versus- standard retail customer traffic.

Webdesigner

Sufficient settings to encode prices for different types of wholesale users.

It really helped us automate the systems to make our wholesale process flawless and efficient.

The only issue right now is that Stripe isn't forwarding the data for invoicing.

The majority of our eCommerce site’s business is based on small stores that deal in rare, antique, or authentic Asian Cultural products.

Helping new collaborations with wholesale clients

User friendly, awesome customer service that helped me out big time when I was having some installation issues.

Out of all the settings you provide, I use maybe only 10%.

owner

Especially the customer service is very fast and super helpful

The features provided are robust and cater well to the needs of wholesale businesses.

It's great to be able to set different price tiers for users.

Developer

i got confused on an earlier version when i tried to have multi level pricing.

Also, allowing for several tiers is very beneficial!

Being able to set multi item discounts and process resell requests

Administrateur

Systems Administrator 

Wholesale suite made it super easy to add a wholesale channel to our store.

Graphic Designer/Web Designer

Only complaint is I wish it had bulk editing for products

It took me a while to realize I would need the Pro version before accessing certain features.

Saves a great deal of time updating wholesale prices to all products or categories

As a newer user, this was nice that they made this easy to do.

Free version could have better documentation.

Like that wholesale customers are viewing only wholesale prices.

Every easy to setup, well documented user manual on the site and a quick support team

B2B Wave vs Wholesale Suite Comparison (2026)

B2B Wave

Wholesale Suite

Overview

Video & Screenshots

Pricing

User reviews

Key features

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