B2B Wave Pricing, Features, Reviews & Comparison of Alternatives

B2B Wave Reviews

B2B Wave

B2B & wholesale eCommerce solution

5.0/5 (7 reviews)

B2B Wave overview

B2B Wave is a cloud-based eCommerce solution for B2B, wholesale, and manufacturing businesses which enables users to manage products, create custom price lists, track orders, generate invoices, manage customers, send marketing emails, and more. Users can import from Excel files or manually enter product details, define pricing rules, set minimum order quantities, attach supporting documents, and organize products into categories and subcategories.

B2B Wave offers a branded customer portal, which allows customers to login to their personal account, browse products, and place orders on their computer, smartphone, or tablet. Users can create custom price lists and customer-specific pricing, and control which products are displayed to customers through the portal. Multiple VAT/sales tax rules can be managed, and discounts can be created for specific products, categories, orders, or customers. Users can also promote specific products or categories with banners or featured locations on the homepage.

B2B Wave integrates with QuickBooks and Xero for managing business accounting, and includes an API for other integrations.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, German, Portuguese, Spanish
B2B Wave screenshot: Users can add, categorize, manage, and search productsB2B Wave screenshot: The B2B Wave storefront can be customized to match company brandingB2B Wave screenshot: The B2B Wave user dashboard allows gives an overview of recent orders and sales performanceB2B Wave screenshot: Orders can be placed online by customers, and assigned user-defined statuses during processingB2B Wave screenshot: Users can add product photos, manage discounts, and promote specific products through their storefrontB2B Wave screenshot: From the dashboard, users can add customers and products, and edit recent orders

B2B Wave reviews


Very good
Value for money
Ease of use
Customer support
Michael Manley

This has to be one of the best systems on the market and it's simple and easy to set up and use.

Used daily for 6-12 months
Reviewed 2018-01-22
Review Source: Capterra

Without B2B Wave I wouldnt have an online business. My customers can purchase my products 24/7 and pay instantly as well as having full control over how and when their products are dispatched. Set up an API to connect B2B Wave to warehousing and delivery to make one perfect ly connected system. Wholesale e-commerce sales are simple and easy to achieve and my customers love its accessibility and find it great to use. Multiple price lists in different currencies are easy to set up and each product can have as much or as little details as required. Attached payment gateway (WorldPay or PayPal) are perfect for growth of online sales. The system has loads of little addons that make this system perfect for any business looking to wholesale online from 1 to 1000+ products. Having used other more expensive systems like TradeGecko this is without a doubt the best system I have used in a long time. Customer support is great and it's the first time any company has acted on suggestions made by their customers. The system continues to grow and just gets better.

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Ryan Everitt

Without B2B Wave we wouldn't be where we are now. We've increased our monthly turn over by 1200%!

Used daily for 2+ years
Reviewed 2017-07-26
Review Source: Capterra

The team is always very goof at B2B Wave. I don't even have to report a bug to them, the minute something goes wrong they are notified immediately and working on it straight away. It does everything you need plus more!Easy to Use! Extremely Versatile! Super Fast! Fantastic Support! Cheap Monthly Price! Cant be beaten!

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Andy Cordina

Excellent trade site solution

Used daily for 1-2 years
Reviewed 2018-03-01
Review Source: Capterra

B2B is a fantastic way to serve my trade customers. It's incredibly easy to use and my customers love it. There's plenty of really useful functionality, like the PDF catalogue generator that saves hours of design time. The customr service is also excellent - I've needed a few custom changes made to my ordering and they've sorted them super fast - everything that makes my job easier.

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Pascal Bedard

Our customers love it, easy to use, great support from B2B team also!

Used daily for 1-2 years
Reviewed 2017-09-19
Review Source: Capterra

Different way to display products by category. Favorite system for easy quick reorder. Useful for company with a lot of SKU's

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Marcus Porsche

Easy Setup, Excellent customer service

Used daily for 6-12 months
Reviewed 2017-08-16
Review Source: Capterra

easy order processing and implementationexceptional value for money, perfect usability, smart and efficient Team in the Background. always helpful even with tricky and customized Solutions. Implementation has been an important step for further development of our international business.

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B2B Wave pricing

Starting from
Pricing options
Free trial
View Pricing Plans

14-day free trial, no credit card required.
Business Plan: $80/month (billed monthly) or $60/month (billed annually).
Contact B2B Wave for an Enterprise Plan quote.

B2B Wave features

Automatic Notifications
Customizable Branding
Data Import/Export
Discount Management
Order Processing
Product Catalog
eCommerce Management

Access Control (31 other apps)
Activity Dashboard (48 other apps)
Content Management (55 other apps)
Credit Card Processing (30 other apps)
Custom Forms (38 other apps)
Customizable Templates (66 other apps)
Drag & Drop Interface (46 other apps)
Electronic Payments (51 other apps)
SSL Security (36 other apps)
Search Functionality (45 other apps)
Social Media Integration (32 other apps)
Third Party Integration (67 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for B2B Wave

Key features of B2B Wave

  • Accounting system integrations
  • Data export
  • B2B eCommerce management
  • Online product catalog
  • Order processing
  • Custom per-customer pricing
  • API
  • Customer order notifications
  • Product categories & subcategories
  • Customer registration
  • Customer portal
  • Email marketing
  • Order reporting
  • Sales tax/VAT management
  • Pricing & price list management
  • Discount rules
  • Product promotions
  • Custom PDF catalogs
  • Order tracking
  • Invoicing
  • Product document attachments
  • Product data import
View All Features


Products can be imported, organized into categories and subcategories, and users can add descriptions, images, and supporting documents in multiple formats.

Multiple price lists can be set for different customer groups, and users can also define specific pricing for individual customers, manage VAT/sales tax rules, and create a range of discount types.

Custom PDF product catalogs can be generated and saved, with users able to filter which products appear.

The customer portal can be branded with company logos and colors, custom pages for news, terms & conditions, and other information can be added, and customers can login from any device to browse and search categories and products.

Featured products and promotions can be displayed on the homepage and category pages, and banners can be added with links to specific product, category, or offer pages.

Graphs are automatically generated to give users insight into orders per customer, per month, and per product.