Later Social vs SmarterQueue

Hootsuite

Buffer

Publer

Post Planner

Planoly

SocialBee

Compare Later Social and SmarterQueue based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

PLANOLY is a social media planning and management tool that offers a variety of solutions for creators and businesses

Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online.

Automated Publishing

Automated Scheduling

Calendar Management

Content Library

Content Management

Data Import/Export

Drag & Drop

Engagement Tracking

Image Library

Multi-Account Management

Multi-Channel Marketing

Performance Metrics

Post Scheduling

Reporting/Analytics

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

Later Social

Android

Web-based

iPad

iPhone

Social Media Manager

It's easy to quickly and efficiently schedule a month or more in advance, and having the ability to create and save multiple captions to reuse at the click of a button is so helpful.

Founder/Strategist

You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts.

Digital and Content Manager

Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.

Owner & Illustrator

The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to.

Marketing Manager

If you are looking for a tool exclusively to schedule Instagram content in advance with ease (stories and posts), this is a good fit.

CEO / Founder

The beauty and ease of Later hasn't been compromised with their expansion.

Music Producer

It is super easy to use and saves me tons of time with the ability to schedule posts.

Company Director

I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too.

If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

Health Coach 

Later is very easy to use. It is helpful to have Later to help schedule posts for businesses on Instagram.

Designer

The ability at save captions and hashtags also saves me a lot of time. Later is a huge time saver for me, and I've found it a lot easier and more intuitive than using other scheduling softwares.

Remembering to occasionally log in and refresh the connection can be inconvenient, especially if the connection isn't refreshed in time because your posts will not publish.

HOT¿BED Gallery Intern

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price.

Owner

I had a lot of problems with posting through the app when I was creating carousel posts. A lot of the times the carousel posts wouldn't go on my IG and then I'd have to do them manually anyway.

President 

Negative because we always post to LinkedIn. Would not have purchased if we’d realized that wasn’t an offering.

MakeUp Artist

I did have a paid account for Later and when I emailed to cancel and get a refund, the company was more than happy to grant my refund. Excellent customer service.

Digital Marketing Manager

The clearcut win for later.com is the Instagram integration. If you've tried other products, you know that Instagram scheduling usually just sends a push to you phone to publish manually.

Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.

Later Social screenshot: Calendar Page

Later Social screenshot: Custom Analytics

Later Social screenshot: Post Tagging

Later Social screenshot: Social Inbox

Later Social screenshot: Brand Mentions

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Any social media tool can help you schedule posts.
We're built for engagement.

One easy-to-use tool for better posting on Instagram, Facebook, TikTok, Twitter, LinkedIn, and Pinterest.

Connect all your social profiles, find viral content, optimize your posts, and automate your posting calendar.

Using a tool like SocialBee, you're able to set a posting schedule, have content shared as planned, and then analyze the performance of your accounts. 


Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

SmarterQueue gives you all the social media power features you need, but in an easy-to-use and automated tool.

@mentions

A/B Testing

Alerts/Notifications

Benchmarking

Brand Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Charting

Click Tracking

Competitor Monitoring

Conversion Tracking

Customer Engagement

Customizable Reports

Dashboard

Data Visualization

Filtering

Lead Attribution

Monitoring

Multi-Campaign

Multi-Channel Data Collection

Multi-Channel Management

Reporting & Statistics

Social Performance Management

Third-Party Integrations

Visual Analytics

SmarterQueue

Finally, it is super affordable considering how much time I would have to spend doing it on my own for each outreach.

I LOVE the evergreen scheduling. I love being able to upload a multitude of graphics and text variations and then setting and "forgetting" it.

Marketkng Executive

Tl;dr: It's a fantastic piece of software if you're a time poor marketer without a dedicated social media function in your business. It will save you time and it will be worth the investment.

Author

SmarterQueue is a fantastic tool and I'm so glad I found it. Their customer service is quick and helpful.

Founder and CEO

The only negative that I will have to say about Smarterqueue is that you still cannot post on Instagram and that is very frustrating to me.

Marketing 

It’s by far the simplest to use and the user interface is the most intuitive. For those they want to spend more time on creating great content and less time scheduling it, this is fantastic.

Owner and Writer

That I can schedule across all my social media platforms saves to much time and helps me ensure that my strategy is cohesive amongst all platforms. ALSO...customer service is fantastic.

Boss Lady

I really like the user interface, it's a nice clean layout and features are easy to use.

My experience with SmarterQueue is beyond exceptional. I love the ease and use for my business through 95% of my platforms.

Content Creator

I run three blogs and this software makes it so easy to log in to ONE place and schedule all my social media posts. I love the requeue feature and the ability to vary descriptions and images.

Business Owner

This app offers easy integration with social media platforms and offers the added option to multi-post evergreen blog posts and inspirational messages.

It was great during beta and its even better now.

Author and CEO

I love the pricing, capabilities, and trial options. For a double-length trial period, use this link: https://smarterqueue.com.

Entrepreneur

So far I am loving the ease of use with the software.

Sometimes the recycling of the content becomes confusing for me.

I love how easily it integrates into my business, it saves me a lot of time.

Marketing Executive

Having to reset certain profiles and losing some work.

Marketing/Office Coordinator

Also, when I go to tag another account in my post and start with the @ to get the list of accounts pulled up, it doesn't give a preview and doesn't always tag in each platform which is frustrating.

Later Social vs SmarterQueue Comparison (2026)

Later Social

SmarterQueue

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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