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Later

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Marketing and scheduling tool for Instagram

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(5)

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Later Pricing, Features, Reviews and Alternatives

Later FAQs

Q. What type of pricing plans does Later offer?

Later has the following pricing plans:
Starting from: $0.00/month
Pricing model: Free, Subscription
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Later?

Later has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Later support?

Later supports the following languages:
English


Q. Does Later support mobile devices?

Later supports the following devices:
Android, iPad, iPhone


Q. Does Later offer an API?

No, Later does not have an API available.


Q. What other apps does Later integrate with?

Later integrates with the following applications:
Twitter/X, Meta for Business, Instagram


Q. What level of support does Later offer?

Later offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum

Later product overview

Price starts from

0

Per month

Flat Rate

What is Later?

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat
FAQs/Forum

Training options

Webinars
Documentation
Videos

Not sure about Later? Compare it with a popular alternative

Starting from

0

Per month

Flat Rate

Free plan
Free trial
Pricing range

Starting from

49

Per month

Flat Rate

Free plan
Free trial
Pricing range
Ease of use
Value for money
Customer support
Ease of use
Value for money
Customer support
Why am I seeing this?

Later pricing information

Value for money

4.3

/5

382

Starting from

0

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Later features

Functionality

4.3

/5

382

Total features

17

1 categories

Most valued features by users

Content Management
Reporting/Analytics
Data Import/Export
Drag & Drop
Automated Publishing
Automated Scheduling
Calendar Management
Content Library

Functionality contenders

Later users reviews

Overall Rating

4.5

/5

382

Positive reviews

88

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.17/10
Rating distribution

5

4

3

2

1

233

103

34

9

3

Pros
It's easy to quickly and efficiently schedule a month or more in advance, and having the ability to create and save multiple captions to reuse at the click of a button is so helpful.
You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts.
Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.
Cons
If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.
Remembering to occasionally log in and refresh the connection can be inconvenient, especially if the connection isn't refreshed in time because your posts will not publish.
I had a lot of problems with posting through the app when I was creating carousel posts. A lot of the times the carousel posts wouldn't go on my IG and then I'd have to do them manually anyway.

Overall rating contenders

IS
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Isabel S.

Portrait Artist

Arts and Crafts, 1-10 employees

Review source

Overall Rating

Saves me time!

Reviewed 3 years ago

Transcript

Isabel S.: Hi, I'm Isabel. I am a portrait artist. I am reviewing Later that I give a five out of five....

JL
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Jessica L.

Movement Educator

Health, Wellness and Fitness, self-employed

Review source

Overall Rating

Not quite what I was expecting

Reviewed 3 years ago

Transcript

Jessie L.: Hi, this is Jessie. I am a Movement Educator. I would rate Later a five out of five, and for...

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Lawrence G.

Furniture, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great for social media management

Reviewed 2 years ago

I've used Later almost daily to schedule and manage my organization's social media presence. It is a very useful tool with many great features that is available for a price I haven't seen offered by any competitors. It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful.

Pros

It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.

Cons

It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.

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Darien C.

Religious Institutions, 1-10 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Well designed Social Media Management platform with a fatal flaw

Reviewed 4 years ago

Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Pros

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Cons

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking...

MM
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Meredith M.

Marketing and Advertising, 1-10 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Not Bad, But Not Efficient

Reviewed 3 years ago

Overall, it was good to start out with (much better than Hootsuite), but the issues we ran into created a greater need for a tool that allowed us to be more efficient with our social media scheduling and posting.

Pros

I loved this tool when we first got it because of the interface. The calendar view in which you're able to schedule your social posts by dragging and dropping them on your desired dates was very helpful and allowed me to quickly schedule posts for my clients. It's also pretty user friendly in that it's intuitive and it feels like you know where to click and what to do in order to get from A to B when scheduling your social media posts.

Cons

We ended up moving away from Later for a few reasons. First, we spent so much time resizing and adjusting image sizes to fit the specifications that Later required. It got to the point where we were spending hours doing this and it took away from the time we were able to spend doing impactful work for our clients. Second, some posts had horrible, pixelated image quality that we would have to catch while reviewing already published social posts in order to delete and repost. Lastly, we needed to ability to post to more platforms that Later had integrations with. I'm not sure whether it's been added since we left, but there wasn't a connection with Google My Business at that time.

TB
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Thierry B.

Computer Software, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Quite expensive tool, but works fine

Reviewed a year ago

I used Later nicely for years, until they decided to change existing plans and raise the price dramatically. Due to that, I started to search for alternatives, and I've found out that these days, you can archive more than 90 percent of the same things directly with Meta (FaceBook and Instagram), but for free !Also, the analytics looks great at first to see what is working or not, but again, the same tools are available in Facebook or Instagram directly now. So I'm not sure that I'll continue to work with Later for long still...

Pros

It was very useful to create and schedule post on FB and Instagram accounts.Analytics use to be good too.

Cons

Being a user for years, they suddenly raised their price drastically, for way less options that I had before.I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly not nice. I have lost confidence with this product since then.

MK
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Monique K.

Photography, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best scheduler for instagram and twitter posts

Reviewed 3 years ago

I have to batch create content. I work for a photographer and I do one post a day for him. Later has helped grow the following by scheduling posts at good times of day to get a lot of engagement and it offers hashtag suggestions too. the best solution for a social media content creator.

Pros

I love how easy it is on Later either via browser or mobile app to simply upload your media and drag it into a day and write the post. it's easy to add a link in bio. you can also see the best times to post, and put the posts in that slot. it has been helpful to batch create weeks worth of posts at a time.

Cons

sometimes later "loses connection" with the social profiles for no reason and you need to reconnect and every now and then, the reconnect fails.

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