Later Pricing, Features, Reviews & Alternatives

Later

Marketing and scheduling tool for Instagram

4.42/5 (252 reviews)

Later overview

What is Later?

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.

The visual Instagram planner within Later allows users to visualize their feed aesthetic and see how photos will look once published. The planner utilizes a drag and drop interface so that posts can be moved around until the user is happy with the look of the scheduled posts. Instagram stories can also be scheduled using the Later planner and optimization analytics help businesses to determine the best times for posting stories.

Other features of Later include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user generated content management, performance analytics, and integration with Linkin.bio to monetize posts.
later.com

Pricing

Starting from
$9/month
Pricing options
Free
Subscription
Value for money
View Pricing Plans

Devices

Business size

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M
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Later screenshot: Later engagement trackingTutorial - How To Schedule A Post To Instagram With LaterLater screenshot: Later comment managementLater screenshot: Later Instagram post schedulingLater screenshot: Later Instagram analytics

Later user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.2
  4.4
  4.3
Danielle M.

I enjoy using Later, it's a great social poster with limits

Used daily for 6-12 months
Reviewed 2021-02-10
Review Source: Capterra

Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to IG as long as you have an IG business account. It's super easy to use and sort of has a built in content calendar.

Pros
I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed.

Cons
Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Darren W.

Amazing analytics for social media

Used daily for 1-2 years
Reviewed 2020-09-30
Review Source: Capterra

I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too. Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.

Pros
Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use. I also like the drag and drop feature of uploading new images and videos.

Cons
If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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maria k.

later for instagram - dance school

Used daily for less than 6 months
Reviewed 2021-04-09
Review Source: Capterra

Good, i like that they save the pictures and they are visible as soon as you sign in. It was easy to use and I will definitely keep using it for free. If I was going to upgrade I might consider other options too

Pros
You can schedule posts easily and it keeps your pictures on file I use it for my dance school and it works well.

Cons
You can only schedule to one profile ( facebook & insta) I have also used buffer's free account and they allow you three profiles which is better if you have more than one page you have to set up for.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Laura P.

More a scheduling app that anything else

Used weekly for less than 6 months
Reviewed 2019-09-19
Review Source: Capterra

I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business. Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help).

Pros
Later is quite useful to have an idea of what your progression is in terms on followers and reactions. What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view. Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed. It doesn't overcomplicate things which is very handy. Customer service is also really good.

Cons
All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together). One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone. I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people). I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Angela B.

I Save Time with Later

Used weekly for 6-12 months
Reviewed 2021-01-21
Review Source: Capterra

This review is based on the free version of Later, although I am highly considering upgrading to a paid plan because I like the program so much and I will likely use it to schedule videos. Later has freed up my marketing time by posting to multiple social media sites, all from one program. The free plan gives many options, including posting to four social sites, storing an unlimited number of photos in the medial file, saved captions to use later, and calendar and photo planning. The paid versions offer the ability to add more social sets - great for those with multiple Instagram accounts. The paid versions also offer video (videos on social sites are huge now) and story scheduling, more in-depth Instagram analytics, and special suggestions for when to post.

Pros
Later saves me so much time. I love that I can add photos directly from my mobile device for Later use on other devices. The calendar view gives me a nice portrait of what I have scheduled, and the preview shot lets me see how things will look on my Instagram account once it goes out. There is even a Saved Captions ability available, so I don't have to copy and paste. The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to. Since the posts contain pictures, the app can edit the picture for each site's correct dimensions.

Cons
Later (all versions) only links to Instagram, Twitter, Facebook, and Pinterest. There are more social sites than those in marketing, and having the option to pick some of them would be nice. The free plan only offers 30 posts/month for your four social sites. That's not too bad if you only post once in a while to all, or frequently to one, but it adds up quickly. The analytics are limited in the free version and only really offer an extended review when you purchase the middle tier of the three paid options. Since I was most interested in my Instagram and Facebook analytics, I can those from Facebook's Business Manager for free.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Later pricing

Starting from
$9/month
Pricing options
Free
Subscription
View Pricing Plans

Later offers a free plan, which includes 30 posts per month per profile, 1 social profile per platform, including Instagram, Twitter, Facebook, and Pinterest, and 1 User. Business plans start at $9 per month for small businesses, and scale with business size:

Plus: $9/month (or $7.50/month when billed annually) for 1 social profile, 1 user, and 100 posts per month per social platform.
Premium: $19/month (or $16/month when billed annually) for up to 2 social profiles, 2 users, and 250 posts per month per social platform.
Starter: $29/month (or $24/month when billed annually) for up to 3 social profiles, 3 users, and unlimited posts across all social platforms.
Brand: $49/month (or $41/month when billed annually) for up to 5 social profiles, 5 users, and unlimited posts across all social platforms.

Later features

Content Management
Data Import/Export
Drag & Drop
Reporting/Analytics

API (365 other apps)
Access Controls/Permissions (209 other apps)
Activity Dashboard (234 other apps)
Alerts/Notifications (199 other apps)
Cataloging/Categorization (190 other apps)
Collaboration Tools (176 other apps)
Customizable Branding (243 other apps)
Customizable Templates (244 other apps)
Inventory Management (197 other apps)
Order Management (219 other apps)
Reporting & Statistics (202 other apps)
SEO Management (232 other apps)
Search/Filter (238 other apps)
Shopping Cart (177 other apps)
Third Party Integrations (295 other apps)
eCommerce Management (196 other apps)

Videos and tutorials

Additional information for Later

Key features of Later

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
View All Features