Simplr SFA - 2026 Pricing, Features, Reviews & Alternatives

Are you finding it challenging to manage an extensive field force? Simplr’s distribution management solution (DMS) can help optimize your resources and integrate your distribution network. Simplr DMS enables you to manage multiple orders from physical and digital channels through multi-channel order management and execution. Its Sales Force Automation (SFA) solution enables you to seamlessly manage the entire field force and recalibrate processes in a comprehensive manner. Simplr’s field force automation enables the FMCG/CPG, Logistics and eCommerce fulfilment companies to derive data-driven insights and make better business decisions in real-time. Right from transforming the way you manage your field salesforce, the SFA solution provides better visibility of granular data, reduces cost drastically and improves profitability. The SFA solution makes life easier for the sales force too. With all their sales targets and leads funnel visible and mapped comprehensively, the sales team are better enabled to meet their targets effortlessly, enhancing their productivity.

Are you still managing your field force in an old-fashioned way? Simplr’s SFA solution provides the management with complete visibility of the entire sales field force and customer base. The SFA solution helps you to track target vs actual sales and develop strategies for achieving targets with the support of real-time data and analytics. The solution enables you to configure workflow components and set daily goals by mapping each agent’s tasks. The SFA has the potential to improve your profit margin by optimizing inventory, channelizing effective promotions, managing credit and reducing returns. With Simplr SFA, you can segment customers into sub-territories, track planned routes vs actual routes and optimize sales routes effectively. The solution uncovers opportunities in different territories and helps you plan and promote products through discounts and FOC.

Digitize your supply chain with Simplr’s dynamic configurable SFA solution that can customize and monitor your important metrics such as purchase orders, out-of-stock, sales offtake trends, competitive activities and many more.

The integrated SFA solution offers a comprehensive digital catalogue of products with photos, rates and descriptions and allows you to collect feedback through surveys and other market intelligence activities. The intelligent solution auto-prompts for potential upselling and cross-selling and helps you generate invoices through digital forms with pre-set configurable fields. The Simplr SFA solution includes integrated functionalities to not only track agents’ performance and generate reports, but also track asset performance, their maintenance status and cleaning schedule. Simplr uses modern technologies like AI and ML to map the sales field force’s tasks and routes based on location and compare real merchandise photos on the shelves against planograms.

Manage your salesforce with the robust Simplr sales app that eases the planning of the day’s tasks and targets of the field force. The app uses GPS to track agent route adherence and effectively manages deliveries, saving time and money. The app ensures better stock planning as it automatically allocates daily stock to the field force and derives real-time data on individual stock positions. The field force is also well aware of the customer visits and can log in orders, deliveries, returns, payments, invoices, etc., using the app. Simplr empowers your field force through better team communication, automated field attendance, multi-lingual support and offline or low data connectivity to avoid hindrance at work.

Simplr understands the needs of FMCG industries, addresses data integrity issues that result in loss of customers and automate the entire sales process to avoid human errors that result in frequent out-of-stock situations in outlets.