Content Hub vs Contentful

WordPress

Drupal

Webflow

Adobe Experience Manager

HubSpot CMS Hub

ddSuite

Compare Content Hub and Contentful based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Drupal is an open source content management platform powering millions of websites and applications. It’s built, used, and supported by an active and diverse community of people around the world.

WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload, and more

ddSuite software from DDC Schweiz allows object data of large infrastructure objects to be viewed from the overall view down to the smallest detail, managed and orders and invoices to be triggered.

Content Hub is a content lifecycle and digital asset management platform to store, categorize, and search high volumes of content. Features include digital rights management, AI and machine learning, custom content tagging, reporting and analytics, advanced search functionality, and more.

Access Controls/Permissions

Activity Dashboard

Archiving & Retention

Asset Categorization

Asset Library

Asset Lifecycle Management

Asset Sharing

Audio File Management

Calendar Management

Campaign Management

CMS Integration

Collaboration Tools

Content Management

Content Publishing Options

Customizable Branding

Customizable Templates

Digital Asset Management

Document Classification

Document Management

File Conversion

Filtering

Full Text Search

Image Editing

Information Governance

Metadata Management

Mobile Access

Mobile App

Reporting & Statistics

Reporting/Analytics

Rights Management

Search/Filter

SEO Management

Tagging

Template Management

Text Editing

Version Control

Video Support

Website Management

Workflow Management

Content Hub

Web-based

Media Network Coordinator

Content Hub enables me to organize my webpages easily. It's ability to allow users to edit and publish articles and reports on the same page is fantastic.

Director of Multimedia Technology

ContentHub has provided us with a great solution that we only see expanding upon as we mature in digital marketing.

Solution Engineer

Great integration with Salesforce Marketing Cloud. Great document/version management system.

Content Hub allows me to maintain vital information on websites and helps me effectively communicate what I desire to my audience.

digital marketing manager

The ease of use for publishing content to our website is good, especially with the wnhanced SEO features that are already built in.

Digital Marketing coordinator

Works very fine, obviously connects with sitecore cms which is a great plus for the website management.

Digital Content Specialist

The layout is extremely outdated and could use a fresh build. The tool itself also lacks reactivity and can be slow as hell at times.

Global EHS Systems Manager

I liked how the content could be organized by hashtags. It is a simple process that is intuitive to find and organize signage and images.

Marketing Communications Assistant

The aesthetics are outdated. I have never fully learned how to use this software because no one in my organization knows.

I am not an expert coder but found it very easy to use. Ultimately, it had more features and tools than the organization found necessary for the price they were paying and they switched platforms.

Principal

It is not the easiest software to use, and does assume or even require some prior knowledge.

Marketing specialist

I don't like that it takes a long time to load the work box and a few other features.

Content Hub screenshot: The Sitecore Content Hub homepage

Content Hub screenshot: Manage marketing content in Sitecore Content Hub


Content Hub screenshot: The Sitecore Content Hub dashboard


Content Hub screenshot: Create and store digital assets in Sitecore Content Hub

Content Hub screenshot: Manage and share digital assets in Sitecore Content Hub

Large Enterprises

Mid Size Business

Non Profit

Small Business

HubSpot CMS is a content management platform for marketers to manage, optimize, and track content performance on websites, blogs, and landing pages. Features include content insights, customized and pre-built templates, content personalization for each visitor, performance tracking, and more.

Webflow is an integrated Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website —with the power of AI — so it can deliver real business impact.

Built on an AI-based foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers teams to deliver the right content to customers when and where they need it, all at scale. Adobe Experience Manager includes content and asset management, digital forms and guides, and a learning management system.

Contentful, the leading content platform for digital-first business. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs.

Activity Tracking

Alerts/Notifications

Approval Process Control

Categorization/Grouping

Commenting/Notes

Configurable Workflow

Content Delivery

Content Library

Data Synchronization

De-Coupled Front & Back Ends

Document Storage

Drag & Drop

File Management

File Sharing

For Developers

For Marketers

Multi-Channel Distribution

Multi-Channel Marketing

Multi-Language

Offline Access

Personalization

Preview Functionality

Rich Text Editor

Role-Based Permissions

Rule Based Publishing

Scheduling

SDKs

Single Sign On

Templates

Third-Party Integrations

Two-Factor Authentication

User Management

Contentful

Linux

Windows

Project Coordinator

There are aspects that are difficult, and sometimes hard to keep tabs on what is active and hard to back track if something does go wrong.

Associate Development Director

It has a good balance of cost and features. Their API is feature rich allowing us to extend Contentful and tightly integrate it with our systems.

Frontend Developer

Once I integrated contentful in my project, it was really easy to use and I think it's very useful and powerful.

Project Manager

Once your projet is set up, all is easy to use and allow user to contribute without IT knowledge. All contents provided are really good for all type of projet.

Marketing Generalist

Frustrating, being treated like an imbecile with over simplified explanations of content types which still don't answer the question.

In addition to these core features, I've also appreciated the ability to integrate Contentful with other tools and platforms.

For now I almost use Contentful for small and static projet and Contentful provide me the best solution i needed for it.

Content & Social Media Manager

The features are super intuitive and the interface is user-friendly for beginners. Little coding experience is required compared to other platforms.

VP of Marketing 

Easy to use, updates quickly when edited. The CTA flexibility was the best.

Delivery Manager

Ease of use and seamless integration allows users to navigate the interface without much training.

Translator

We've started to use Contentful in the beginning of this year and it showed really useful with regard to this matter.

Software developer

I think it’s easy to get started as they have a lot of community to help you get started.

I like how easy it is to update content using Contentful.

IT Engineer

Easy to implement and powerful tool to manage content.

Web Developer and Designer

The worst negative could be that there are some cross sale situations where you may feel obliged to purchase a plugin to work with your content.

Director

The only negative I can think about with Contentful is the learning curve for the team.

Engineer 

Contentful made it really easy to spin up the CMS backend for our mobile app and website for our support staff.

Digital Marketing Lead

Contentful is a very cost-effective content management tool if you're not planning to add tons of content. It's easy to scale but can be pricy.

Content Hub vs Contentful Comparison (2026)

Content Hub

Contentful

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives