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AB Testing Software - Page 3

Last updated: April 2026

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100 software options

AB Tasty logo

Create seamless user experiences that drive ROI

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AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

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JUNE - Online Marketing Cloud logo

Comprehensive Omnichannel Marketing CRM & Web Editor

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Run A/B tests within the JUNE web app to identify the content best suited for your target group. Compare different layouts, CTA buttons, headlines, or wording to increase your traffic.

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Google Optimize logo

Personalize user experiences and run tests on your website.

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Google Optimize is a website optimization solution, which provides features such as A/B testing, multivariate testing, reporting and analytics, audience targeting, conversion rate optimization, data visualization, engagement tracking, split testing, statistical analysis, and a visual editor.

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Serviceform logo

AI-powered conversations for better website conversions

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Serviceform is a website conversion platform that helps businesses engage visitors, capture leads, and manage conversations using AI agents, chatbots, live chat, and forms—all from one centralized system.

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Proof Pulse logo

Personalized social proof notifications for your website

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Proof is a conversion optimization tool that adds visitor identification, customer journey tracking & social proof notifications to a website without any coding

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SplitMetrics Optimize logo

An advanced A/B testing platform

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A platform for testing, validating & data-driven decision-making for profitable investment in mobile app and game launch and growth. The platform provides the ability to run 30K+ types of A/B/N tests driven by one technology stack to ensure continuous optimization at any stage of the app's lifecycle

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Poll the People logo

Usability Testing In –Minutes, Not Days.

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Poll the People makes data-backed decision-making faster, easier, and cheaper. The platform provides pre-live usability testing for anything from web design to ad copy. With Poll the People marketers, designers, or any other team can create the best resources for any target audience.

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Flowpoint logo

Boost conversions with behaviour tracking

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This web analytics solution utilizes AI to help you gain insights into your customers' online behavior and optimize your conversion rates.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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SiteSpect logo

Website optimization tool for retailers and developers

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SiteSpect is an AB testing software designed to help businesses test changes on custom websites, mobile devices, and other digital properties. The platform enables managers to analyze client-side look and feel to create personalized customer experiences and boost website engagement.

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Mida.so logo

AI-powered A/B testing platform

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Mida uses AI to help users test different options on the website quickly and easily. It’s faster than many similar tools and works well with popular platforms like WordPress and Shopify. Plus, it's free with up to 50,000 monthly tested users.

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Apptimize logo

A/B testing & release management solution for product teams

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Apptimize is a cloud-based A/B testing and release management solution which assists businesses of all sizes with mobile app experimentation and optimization. Its key features include audience targeting, funnel analysis, split testing, campaign segmentation and visual editing.

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Interaction Studio logo

The Real-Time Personalization Platform

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Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.

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Userfeel logo

Remote usability testing application for UX researchers

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Userfeel is a cloud-based usability testing tool which assists digital agencies and UX researchers with website and app optimization with key features including multilingual support, user journeys, screen activity recording, multi-channel collection, campaign segmentation, and video annotation.

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Balloonary logo

Advertising agency and ad server software

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Balloonary is an online advertising software that provides AI-based ad builder to generate custom copies and creatives for Google, Facebook and Instagram ads. It provides tools to plan projects, manage tasks, track time, collaborate, and report.

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Convertize logo

A/B Testing and Nudge Marketing Platform

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Convertize is a website optimization tool based on consumer psychology designed for eCommerce websites, SaaS companies, consultants and online agencies. It enables website optimization using A/B testing with a built-in library of optimization tools.

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beehiiv logo

The newsletter platform built for growth.

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beehiiv is a newsletter platform that provides creators with tools available in email, helping newsletters scale and monetize. beehiiv's editing and design tools, along with its suite of growth and monetization features, enable users to build and launch iconic media brands without any coding.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Google Marketing Platform logo

Advertising campaigns and analytics software

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Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Adobe Target logo

UX researching tool

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Adobe Target is an intuitive and user-friendly UX researching tool. It was specifically created for targeting, AI testing, scaling automation and omnichannel marketing.

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Unbounce logo

High-converting optimization platform for teams of any size

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From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Instapage logo

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Omniconvert logo

Conversion rate optimization platform

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Omniconvert is a full-stack conversion optimization tool that includes A/B testing, surveys and web personalization features

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