Beacon - 2026 Pricing, Features, Reviews & Alternatives

Beacon is a web-based seller reporting and portfolio tool built for residential real estate listing agents in the United States. Accessible via browser with no MLS integration required, it generates professional, agent-branded seller reports for active listings in under 10 minutes. Reports aggregate portal view tracking across Zillow and Homes.com, showing activity, local market data, and social media metrics into a single shareable link, reducing the need for manual client updates and reactive check-in calls.

Beyond active listing reports, Beacon includes a Portfolio feature that compiles an agent's career and recent transaction history, average sales price, top sale, neighborhoods served, Facebook impressions, open house and showing data from the last 30 days, and an agent-vs-market performance comparison. Portfolio pages are updated in real time from existing report data, requiring no additional manual input. AI-generated headlines draw on agent-specific performance data, and an AI-curated review analysis pulls from an agent's Zillow profile, filtering reviews for seller-relevant themes such as pricing strategy, marketing approach, and results.

Both reports and portfolios are branded to the agent with customizable sections including logo, team photo, call to action, and social links. Portfolios are shareable via link and distributable through email and social channels, making them suitable for use before listing appointments or as ongoing marketing collateral. Beacon targets individual agents and teams across the residential real estate industry with no stated firm-size restriction.