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Bellory
Booking, management and WhatsApp AI for beauty businesses
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Bellory - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: October 2026
Bellory overview
What is Bellory?
Bellory is an all-in-one platform made for beauty and wellness businesses in Brazil, from the solo nail designer to salons and clinics with a team.
Scheduling sits at the center. The calendar organizes appointments by professional and service, and clients can book by themselves at any hour through a link the business shares on Instagram and WhatsApp. That link works as a mini page with services, team and available times.
Around the calendar, Bellory brings together what the business usually keeps in notebooks and spreadsheets: client records with visit history, purchases and anamnesis forms; sales orders and point of sale; product inventory; packages, gift cards and coupons; commissions for each professional; and cash flow and financial control. Dashboards show revenue, appointments and client activity for any period.
The business also gets its own website, built from the information already in Bellory, so there is nothing extra to maintain. On the Plus plan, an AI agent connects to the business's WhatsApp, answers clients in Portuguese and books, reschedules or cancels appointments directly in the calendar.
Bellory runs in the browser on computer, tablet or phone. It has a free-forever plan, paid plans from R$ 39.90 per month and a 14-day free trial with no credit card. Support is in Portuguese, and in some regions the team visits the business to help with setup.
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Bellory alternatives
Bellory
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BookyWay
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