Broidry - 2026 Pricing, Features, Reviews & Alternatives

Broidry is cloud-based order management software built for independent and home-based machine embroidery shops, from single-machine operators to small multi-machine studios. It consolidates incoming orders from Etsy, Shopify, Facebook, Instagram, text, and email onto a single kanban-style board with columns for every production stage, so no order is missed regardless of how it arrived. A built-in storefront with product pages, pricing, and card payments lets shops begin selling on day one without a separate website builder or invoicing tool.

Broidry generates customer mockups drawn directly from real stitch files, displayed at actual stitched size, and shared via a no-login approval link before any stitching begins. Production schedules are calculated from each machine's stitches-per-minute rate and hooping time, so delivery estimates reflect real shop capacity. Pricing is derived from actual material and stitch costs, reducing the risk of undercharging. A unified inbox with automatic spam filtering handles all customer communication, while a searchable library stores stitch files, thread colors, and embroidery fonts. Reorder lookup, QR reorder cards, printable invoices, itemized quotes, run sheets, shopping lists, and CSV export of orders, payments, and expenses round out the operational toolkit. Higher-tier plans add discount codes, email campaigns, custom domain support, a second team seat, multi-machine scheduling, and the Dream List prospect outreach tool.

Broidry also incorporates AI-assisted capabilities on paid plans: an AI listing photo generator converts plain phone photos of finished embroidered pieces into styled product images while preserving actual stitching, fabric, and colors; an AI-assisted order intake tool parses pasted Facebook or Instagram conversations to populate order fields automatically; and AI-drafted follow-up messages are generated from a customer's order history for shop owner review before sending. A free plan is available with no credit card required until the first sale, and free browser-based tools including a pricing calculator, hoop size chart, thread color converter, and digitizing fee calculator are accessible without an account.