CTRL Commerce - 2026 Pricing, Features, Reviews & Alternatives

CTRL Commerce is a cloud-based AI-driven B2B Sales and CRM eCommerce platform designed for businesses operating in complex B2B environments. The system integrates seamlessly with existing ERP infrastructure to support every stage and structure of modern sales-focused businesses looking to grow. Targeting industries such as construction and building supplies, medical supplies, workplace supplies, facilities management, hospitality and catering, and PPE and workwear, CTRL Commerce provides a comprehensive solution for businesses seeking operational efficiency and sales growth. The platform is particularly well-suited for buying groups, distributors, merchants, and organizations implementing buy-and-build acquisition strategies.

The platform offers a comprehensive suite of features organized into interconnected modules that address the multifaceted needs of B2B commerce. Core functionalities include PIM (Product Information Management), dynamic pricing capabilities, comprehensive eCommerce tools, customer service management, and an extensive reporting suite. The system incorporates sales team management tools, orders and risk assessment, customer insights analytics, and CRM functionality. Additional features include credit control mechanisms, a single customer view dashboard, catalog management tools, and B2B customer invoicing capabilities. CTRL Commerce enables businesses to automate complex pricing and promotions, personalize marketing with real-time analytics, streamline operations by eliminating system silos and syncing delays, and deliver seamless personalized digital experiences through self-service tools and an intuitive user interface designed specifically for B2B commerce complexity.

CTRL Commerce integrates with existing ERP systems, ensuring minimal disruption during implementation while providing enhanced functionality. The platform supports integration with suppliers and couriers, creating a unified ecosystem that connects all aspects of B2B operations. As a cloud-based solution, it offers real-time visibility across operations and eliminates the need for multiple disconnected tools. The system's API architecture enables businesses to maintain existing system investments while gaining the advantages of a comprehensive, purpose-built B2B commerce platform. This integration capability is particularly valuable for organizations with complex supply chains or those undergoing acquisition-based growth, as it allows for standardization of operations across multiple business units while maintaining a single source of truth for customer data and transactions.