Electric Twin - 2026 Pricing, Features, Reviews & Alternatives

Electric Twin is a synthetic audience platform that lets marketing, insight and product teams question their own audience on demand, and get an answer in seconds rather than weeks.

How it works

Electric Twin builds a synthetic audience from your first-party customer data, such as survey exports, panel data or existing research, combined with large language models and social science research. Each audience is calibrated and validated against the real survey responses it was built from before it goes live. Independently validated: up to 96% (1-MAE) against real respondent answers, which matches the human test-retest benchmark, and 92% on NDAM against a 94% human ceiling. The approach has been independently validated in a pre-registered study run with the London School of Economics.

Core functions

- Synthetic audience creation from first-party customer data

- Natural-language querying with unlimited follow-up questions

- Surveys run against an audience, with or without a stimulus

- Moderated focus groups with a panel drawn from your audience

- Message and copy testing, including A/B and multivariate

- Concept and creative testing

- Pricing and preference exploration

- Deep segmentation across any dimension held in the source data

- A confidence score on every finding

- Charts and exportable results for your own reporting

- An autonomous research agent that designs, runs, validates and reports a full study

Deployment

Web-based, cloud and SaaS. Nothing to install, no desktop or mobile client. English-language interface. Proprietary licence.

Support and training

Email and help desk support, product documentation and a knowledge base, plus live online training and webinars. Onboarding is guided: we help you connect your existing customer data and build your first audience with you.

Who it is for

Enterprises, large brands, media companies, agencies and public bodies that already hold customer research data and have real decisions to test. Sectors include media, fintech and retail. Pricing is quoted per organisation.