Flub - 2026 Pricing, Features, Reviews & Alternatives

Flub is a cloud-based customer club platform built for independent and small-to-mid-size hospitality businesses, including cafes, bars, restaurants, and hotels. Operators can launch loyalty reward clubs, paid memberships, VIP clubs, wine clubs, coffee subscriptions, tasting clubs, affiliate clubs, stamp card programs, and temporary clubs, all managed through a web interface with no complex CRM software or costly implementation required.

Flub handles member sign-up via QR code or shareable link, with membership passes delivered directly to members' digital wallets. No app download, no passwords, and no points system are required on the member side. Built-in automation manages reward delivery across the full member journey, including welcome rewards, standing discounts, weekly and monthly offers, birthday rewards, and automated reward sequences. Broadcast messaging tools support text and multi-channel outreach with scheduled send capability, while member activity tracking gives operators visibility into engagement. Club branding customization, custom web addresses, and a club ideas library with ready-made formats and built-in launch guidance reduce setup time and guesswork.

Flub operates on per-active-member pricing, meaning operators are billed only for guests they actively engage. A free tier supports up to 50 active members, making the platform accessible to early-stage or smaller operators. By supporting paid memberships and subscription-style clubs alongside traditional loyalty formats, Flub opens additional revenue streams while giving hospitality businesses structured tools to fill quiet periods, increase average spend, and build repeat-visit habits among regulars.