Marcelo - 2026 Pricing, Features, Reviews & Alternatives

Marcelo is an AI marketing employee for small businesses and the agencies that look after them. Instead of handing you another dashboard of problems, it finds the next marketing job and does it.

It starts with Brand DNA: the business's name, services, areas, people and photos, each confirmed by a person. Everything Marcelo writes is built from those confirmed facts, and a fact nobody confirmed is not stated.

Marketing Scan then checks the business's marketing and scores it by category (site speed, technical SEO, content and pages, AI search (GEO), social media, conversion and analytics) with each finding in plain words and a reason when something could not be measured.

From there, Marcelo's experts do the work. Marcelo Fix repairs what the scan found directly on the website (titles, descriptions, structured data, image text, redirects and more) through Marcelo's own WordPress plugin, published on wordpress.org. Marcelo Write writes the pages a business is missing (service pages, city pages and articles) in the site's own design and language, with pictures drawn for each page. Marcelo Daily is a marketing calendar: posts for Instagram, Facebook and the Google Business Profile, articles and follow-up scans, prepared ahead and published on schedule. Marcelo Media makes pictures and short videos for social posts. AI Search Lab asks AI assistants such as ChatGPT, Gemini and Perplexity the questions customers ask, and shows whether they name the business.

You choose how independent Marcelo is. In Assist, nothing is published until a person approves it, and approving publishes in one press. In Autopilot, Marcelo publishes on its own and every action stays visible on the activity screen, where it can be reversed. Money decisions always need a real person's press.

Marcelo connects to the accounts a business already has: its website (WordPress and other popular builders), Google Search Console, Google Analytics, Google Business Profile, Instagram and Facebook. Google data is used only for the business's own reports, never sold and never used to train AI models.

Agencies run several businesses from one account, each with its own website, accounts, Credits and results, and add teammates who sign in with their own email.

Plans are per business: Starter, Growth and Scale, each with a monthly allowance of Marcelo Credits, and a three-day free trial.