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Social Media Management Software

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SOCi logo

Central Command for Multi-Location Marketers

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We empower multi-location marketers with a centralized platform to reach and engage their local customers, across 100s or 1000s of local search, social, and review pages.

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Brandwatch logo

The social suite of the future.

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Discover, attract, and engage customers with Brandwatch’s Social Media Management solution. Official partner of Meta, Twitter, & TikTok

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Sprinklr logo

Social media management, analytics & strategy planning.

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Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

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Vista Social logo

Modern social media management tools for everyone

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Vista Social is a cloud-based solution, which helps small to large businesses streamline social media marketing via content scheduling, reviews management, engagement tracking, performance metrics, and more. The solution offers various features including collaboration tools, social profiles, artificial intelligence (AI), approval workflows, and custom reports.

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PostMonster logo

Push Button. Post Ads.

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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

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Birdeye logo

#1 most trusted reputation and customer experience platform

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Birdeye is the top-rated reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets.

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Iconosquare logo

Powerful social media analytics and management tool.

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Make data-driven decisions for future activities across Instagram, Facebook, Twitter, Linkedin,and TikTok.

Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.

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Cloud Campaign logo

Social media marketing software for handling clients & posts

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Cloud Campaign is a social media marketing software designed to help businesses manage clients, online campaigns, and website content via a unified platform. The application enables marketing agencies to store digital assets in a centralized repository, manage a content library, conduct engagement analytics, and generate custom reports.

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Trello logo

Visual collaboration tool for shared project perspectives

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Marketing teams of all sizes are using Trello to launch go-to-market strategies, plan editorial calendars, and keep all project planning in sight across the team. Trello is the command center that connects all your work to show status updates, due dates, and comment back and forth to teammates.

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Asana logo

The work management platform to organize work across teams.

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Asana is the perfect platform to help you manage your social media activity. With Asana, you can orchestrate work across teams at scale–from daily tasks to strategic cross-functional initiatives. Join millions of teams across 190 countries who use Asana to get more done.

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Instagram logo

Capture, edit, and share photos, videos, and messages

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Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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monday.com logo

Project Management Made Easy

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monday.com is a Social Media Management software your team will actually enjoy using. It makes it fun and easy for everyone to collaborate, focus on what's important, and get more done at work. It's the first visual software of its kind and shows you exactly where things stand at a single glance.

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Zoho Social logo

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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Dynamics 365 logo

ERP and CRM applications from Microsoft

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Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

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Semrush logo

SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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Airtable logo

Cloud-based organization & collaboration tool

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Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows

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Hootsuite logo

Social Media Management & Scheduling for SMBs and Enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Constant Contact logo

We deliver success.

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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

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Buffer logo

Social media management platform

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Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Manage your social media
Connect any or all of your Facebook, Instagram, Google My Business or LinkedIn accounts, and begin scheduling content and managing and growing your social presence from one dashboard.

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Nextiva logo

Simplifying Business Communication

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We connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

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Publer logo

Social media management and analytics software

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Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

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ContentStudio logo

Content marketing & social media management tool

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ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

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Lead Gen & CRM (formerly SharpSpring) logo

Attract, Win, and Grow with Lead Gen & CRM

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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

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Buyers Guide

Social Media Management Software

What is social media management software?

Social media management software facilitates the management, monitoring, and analysis of various social media platforms from a single interface. It integrates platforms into single or multiple dedicated dashboards. Marketing teams can use this software solution to manage their social media presence, engage with their audience, and optimize their marketing efforts. 

Social media management tools help users create and schedule posts in advance for different social platforms, including Facebook, Instagram, and X, formerly known as Twitter. Additionally, these tools have reporting and analytics capabilities that can be leveraged to monitor the performance of social media efforts.

What are the core features of social media management software?

  • Content management: Create and manage content across multiple social media accounts and platforms. The process involves managing the lifecycle of social media content, from ideation to analysis. 

  • Social media monitoring: Track and monitor mentions, social inbox conversations, and other activities related to the brand, product, or service. The feature notifies users when their brand is tagged or hashtagged by customers. 

  • Post scheduling: Schedule posts on multiple social media platforms days or weeks ahead of time, including post content, images, videos, etc. All the scheduled posts reflect on a centralized post planner and can be modified anytime.

What are the benefits of using social media management software?

  • Enhances audience engagement: Social media management software significantly enhances audience engagement by allowing businesses to monitor, interact with, and respond quickly to their audiences over chat or comments. By scheduling content and analyzing performance metrics in real time, the tool empowers marketers to create more effective strategies that resonate better with the target demographic. This directly leads to increased interaction from followers.

  • Provides comprehensive social media analytics: Comprehensive analytical capabilities of social media management solutions allow businesses to track engagement trends, follower demographics, and peak posting times. These insights help them strategically tailor their content for increased visibility and interaction. Marketers can identify the type of content their audience resonates with the most, eventually optimizing return on investment (ROI).

  • Simplifies managing multiple social accounts: Social media management tools allow users to manage multiple social media accounts from a single platform. Instead of logging in and out of each social account, the software aggregates all social feeds into one dashboard for easy monitoring and posting. It saves time, prevents errors related to manual handling, and simplifies workflows, enhancing productivity significantly.

What are the potential issues with social media management software?

  • Integration options: Limited integration options can be a potential issue with social media management software. The tool may not integrate well with other systems, such as business intelligence software and customer relationship management software, used in the organization, causing inefficiency and extra manual work to reconcile data across different tools. This can lead to wasted time, increased errors, and reduced productivity for businesses using such software.

  • User accessibility: For software users who are not as tech-savvy, a social media management tool can be complex due to its limited user accessibility. Team members need help accessing and operating the platform efficiently, hindering collaboration and productivity. Navigation difficulties may also result in missed opportunities for timely content publication or response to audience engagement on various channels.

  • Customer support: Poor customer support can be another challenge with social media management solutions. If users encounter problems or have queries regarding bug fixes or features, inadequate assistance can lead to inefficiencies and user dissatisfaction. Timely intervention with expert guidance ensures smooth operations and helps businesses leverage the software to its full potential for social media activities.

How much does social media management software cost?

Most social media management software products on the market are priced on a “per month, per user” basis, and their entry-level pricing plan ranges from $5 to $25* per month. An enterprise product that’s priced higher may include additional social media management features, such as social media scheduling, multiple accounts management, google analytics integration, and unlimited social media campaign tracking. 

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of July 27, 2023.

What is social media management software used for?

Social media management software is mainly used to manage social media accounts across social platforms. However, based on the data being fed into the system and the tool's features being leveraged, this software can have multiple use cases. Some of them are:

  • Advance post scheduling: Social media marketers can leverage the social media management platform to schedule social posts to go live at a certain time and date in advance. This ability allows marketers to prepare content for various social platforms ahead of time, saving time and maintaining a consistent social presence.

  • Social account management: Managing multiple profiles can be challenging for any social media manager but a social media tool helps simplify the process. The social media tool integrates multiple social media platforms and presents all their activities in a single dashboard, allowing users to monitor all the social accounts from a single interface. 

  • Team collaboration: Team collaboration features, such as task management, content approval workflows, and shared content library, improve communication and coordination among team members. These features enhance productivity, ensure accountability, and promote collaboration in managing social media strategy, improving content consistency.

Which software tools integrate with social media management software?

Several software solutions integrate with social media management solutions, allowing them to extract data from multiple data sources, systems, and databases to generate comprehensive reports. We looked across thousands of reviews from users of social media management software to identify the products that users frequently mention integrated with their social media management tools:

  • Canva is graphic design software that allows users to create a wide range of visual content, including social media graphics. Integration with Canva allows marketers to design their social posts and store their design templates in a centralized location.

  • Instagram is a social media platform primarily focused on photo and video sharing. Social media managers can leverage Instagram integration to promote their photo and video content.

  • Pinterest is a visual discovery and social media platform that allows users to discover, save, and share images and videos known as "pins" on virtual pinboards. Marketers can leverage Pinterest to run ads and drive traffic.

  • Zoho Social is a social media management software that marketers can use to extend the social media management capabilities of their existing tools.

  • LinkedIn is a professional networking platform wherein social media managers can build relationships and social networks within their industries and beyond by creating LinkedIn posts and engaging with content posted by other users.

We identified these integrations mentioned most often in verified reviews of social media management software published on GetApp within the past two years.

Considerations when purchasing social media management software

  • Check supported social media channels: A social media management platform allows having single or multiple social profiles across channels. Considering the variety of channels available to cater to varied business needs (ad campaigns, backlinks, influencer marketing, etc.), it is important to check if the selected social media management platform supports the preferred social media channel(s). 

  • Evaluate content scheduling features: Scheduling features in social media management software allow marketers to plan and automate posts across multiple platforms ahead of time. This increases efficiency, ensures consistent content delivery, helps maintain an active social media presence even during non-working hours or holidays, and allows for better time management.

  • Assess data visualization capabilities: Data visualization helps present complex analytics in charts, graphs, and tables that are clear and easy to understand. A simpler presentation of data makes it easy for marketers to gain meaningful insights from the vast amounts of social media data they collect. This way, they can easily identify trends, patterns, and areas for improvement and make data-driven decisions for more successful campaigns.


Sources

Products evaluated for the pricing calculation were taken from GetApp’s social media management software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp’s directory that offer them.  

Disclaimer

This social media management software buyers guide was authored by GetApp's content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from artificial intelligence tools.