Mitzu - 2026 Pricing, Features, Reviews & Alternatives

Mitzu.io is a warehouse-native analytics platform designed specifically for product, marketing, and revenue analytics. The self-service business intelligence (BI) platform caters to SaaS, eCommerce, marketing, and product teams seeking to leverage warehouse-native data without the need for extensive SQL expertise.

It provides a comprehensive suite of analytics tools that enable product, marketing, and revenue teams to gain actionable insights directly from the data warehouse. Mitzu's no-code analytics empower every team to leverage data, from understanding individual user behavior and optimizing conversion rates to analyzing B2B customer journeys and measuring recurring user engagement.

Mitzu's key features include unified data analytics, campaign conversion tracking, user journey and retention analysis, MRR calculation, segmentation and funnel analysis, cohort analysis, automatic SQL query generation, holistic data view and secure, privacy-friendly data handling. The platform facilitates integration with data warehouses, enabling users to ingest first and third-party data and create an events and properties catalog.

Mitzu's embeddable dashboards facilitate team collaboration on key business questions, empowering data-driven organizations to make more informed decisions. It also empowers non-technical team members to access and analyze data. Mitzu works directly with existing data warehouse, eliminating the need for data duplication or complex ETL processes. This ensures real-time access to data and helps reduce overall analytics costs.

The platform helps simplify data analysis by automatically generating SQL queries based on user inputs. This makes it accessible even for teams without extensive SQL knowledge. Mitzu merges product data with marketing and revenue insights, providing a comprehensive view of business performance. It allows businesses to track user interactions across various touchpoints to understand journeys and improve retention strategies. Additionally, it allows users to measure the effectiveness of marketing campaigns by tracking conversion rates and user engagement, segment users and examine behavior sequentially to identify churn points and optimize conversions.