OddsRelay - 2026 Pricing, Features, Reviews & Alternatives

OddsRelay is a cloud-based B2B odds data feed that delivers structured bookmaker and exchange price data via a single REST API. Covering 140+ bookmakers globally, with 60+ active in the UK and Ireland including bet365, it serves matched-betting platforms, arbitrage tools, odds-comparison sites, and licensed operators building data-driven products. Data is retrieved via API polling and requires no proprietary collection or normalisation pipeline from the consuming team.

Two core feed variants are available: a raw normalised odds feed spanning 140+ bookmakers for teams with custom pipeline requirements, and a matched odds feed where bookmaker back prices arrive pre-paired with exchange lay prices and lay liquidity, ready to render without additional matching logic. Feed types extend beyond standard win markets to include each-way, extra place, best odds guaranteed, 2Up, and dutching markets. Exchange integrations, including Smarkets, are available on every plan. Sport coverage spans 18+ disciplines including football, horse racing, greyhound racing, tennis, golf, cricket, and esports.

Beyond the core feeds, OddsRelay includes Relay Alerts for price-movement notifications, embeddable Widgets for front-end integration, and a live coverage dashboard for monitoring feed status. A free entry plan requires no card, giving development and product teams low-friction access to evaluate the data before committing to a paid tier.