Primavera - 2026 Pricing, Features, Reviews & Alternatives

Primavera is a cloud-based B2B lead generation platform that sources local business leads directly from Google Maps using natural language target input. Users define their target audience in plain text; Primavera handles search, filtering, enrichment, and export automatically, with no technical skills required. The platform covers 200+ countries and 4,000+ business categories, making it applicable across industries including solar energy, hospitality, restaurants, automotive, real estate, healthcare, and skilled trades.

Primavera applies AI-powered filtering to refine results by criteria such as minimum rating, review count, active website presence, and franchise vs. independent status. Each lead is automatically enriched with a verified professional email (validated in real time via third-party verification services), phone number, social media profiles, and director or owner name sourced from legal registries. Leads are delivered pre-enriched and ready for immediate use in outreach workflows.

Exports are available in CSV and Excel formats and are compatible with CRM and outreach platforms including HubSpot, Lemlist, and LaGrowthMachine. Primavera operates on a credit-based pricing model starting from 1 cent per lead, with credits that never expire and no long-term commitment required. A free tier provides 300 credits on sign-up with no credit card required. API access is available on the roadmap. The platform is suited for freelancers, agencies, SMBs, and enterprise sales teams targeting local businesses.