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Lead Generation Software

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Marketo Engage logo

Marketo Engage


Marketing automation for digital marketers

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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

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Lusha logo



Sales Intelligence Platform

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Lusha - the #1 all-in-one platform for lead generation. Drive growth with accurate & fresh lead data you can't find elsewhere.

Intent data, prospecting platform, job change filters and alerts, browser extension, and multiple data enrichment solutions.

Reduce time spent on lead qualification and f

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Salesforce Marketing Cloud logo

Salesforce Marketing Cloud


Stand out in Your Customer's Inbox

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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

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HubSpot Marketing Hub logo

HubSpot Marketing Hub


All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Linked Helper 2 logo

Linked Helper 2


LinkedIn automation tool for safe and smart outreach

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LinkedIn automation and lead generation software for safe and smart outreach

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GO Data logo

GO Data


Data Enrichment Solution

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Data enrichment solution that provides a range of contact data points for businesses to target their ideal customers.

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VideoAsk logo



Get personal with face-to-face interactions: at scale

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Build trust with your prospects by interacting face-to-face, with short interactive videos. Ideal for making lead capture and lead generation authentic and personalized.

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CallPage logo



Website button & pop-up widget for automated call backs

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CallPage helps convert web-visitors into sales calls by providing immediate responses from company reps through a customizable button and widget

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Metadata logo



Account-based marketing automation solution for businesses

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Metadata is an account-based marketing (ABM) automation solution, which helps businesses streamline processes for managing promotion strategies. Its AI-based demand generation engine allows managers to improve digital content using A/B testing & data segmentation.

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Embedery logo



Build in-web messaging, emails and more around user flows.

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Embedery is the go to solution to build rich in-web messaging and engagement solutions around your customers.

Build experiences to show popups, send emails and optimize conversion to boost your business to next level success.

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Wappalyzer logo



Lookup solution for websites, technology, and contacts.

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Wappalyzer is a contact and website lookup solution that allows users to research websites, technologies, and contact details for market research, competitor analysis, and lead generation.

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The Ultimate B2B Data Platform

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Get access to millions of B2B contacts with mobile numbers, work emails, and personal emails.

Our customer-first platform offers Unlimited Users, Real-Time Email Validation, APIs, and White-Label functionality with every account.

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Charm logo



Direct-To-Consumer eCommerce Intelligence Platform

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Charm makes it easier than ever for companies to identify and market to their ideal prospects. The search results provide information about the company and direct contact information for decision-makers and employees within each business. This seamless process makes it easy to find target companies.

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All-In-One tool to Find and Engage People

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Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

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Typeform logo



An online form builder that lets you collect data with ease.

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Make everyone feel like #1. Typeform is an online form builder that makes people feel heard. By making the forms interactive and well-designed, users are more likely to respond with complete, thoughtful answers, which means better data for you.

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Zoho CRM


CRM software that helps you sell smarter, better, faster.

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Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.

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Kartra logo



Kartra, the all-in-one business platform

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Kartra, the all-in-one business platform, makes it easy to capture new leads and grow your business with Kartra's professionally-designed and pre-built opt-in forms. Choose from 50+ templates, dozens of custom fields, and single or double opt-in permissions. Kartra Forms are GDPR compliant.

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GreenRope logo



Complete CRM for sales, marketing, and operations

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GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate.

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Driftrock logo



Multi-channel Lead Generation Platform

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Lead Generation Software to capture, track and convert 3X more leads.
Data-driven brands big and small like BMW, BT and Haymarket, use Driftrock to capture or create 20+ lead sources and increase sales.

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Marketing & Prospecting - Sales Cloud logo

Marketing & Prospecting - Sales Cloud


Marketing & Lead Generation; Insurance Broker Software

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Marketing & Prospecting is built for insurance agencies and brokers looking to simplify your entire sales process. Simplify marketing and prospecting by tracking prospects, coordinating communications and taking control of prospect meetings.

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Find and prioritize the right accounts in minutes.

visit website is an Account-Based data provider using AI to help sales and marketing teams focus their time, money and efforts on finding the right accounts.

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Lead Scrape logo

Lead Scrape


On-premise lead sourcing and generation software

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Lead Scrape is an on-premise lead generation software that helps businesses extract and source prospects’ information to streamline marketing processes. Supervisors can utilize the email scraping functionality to retrieve leads’ email addresses and automatically verify them to ensure authenticity.

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Heyflow logo



Software for lead gen, funnels, landing pages & more

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Generate more leads with Heyflow. Build engaging clickflows, funnels & interactive forms. Endless design options to match your brand, and no coding required. Track, optimize and connect your lead funnels easily to your marketing campaigns with our native integrations.

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Evalinator logo



Monetize Your CRM With Zero-Party Data & Insights-Led Sales

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Shift focus from "what we do" interactions to "desired transformation":

1. Diagnose current state
2. Create a joint roadmap
3. Collaborate with clients

This leads to:

1. Deeper client relationships

2. Shorter sales cycles

3. Higher quality leads generation

4. Systematic account growth

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Website Speedy logo

Website Speedy


Instantly reduce website loading time by 3X

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Instantly reduce website loading time by 3X for Mobile and desktop devices. Fix core web vitals, resolve render blacking issues, and set up in less than 10 minutes.

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Buyers Guide

Lead Generation Software

Lead generation is an important component of identifying potential customers. However, no marketing and sales professionals want to be a disruptive cold caller with little chance of success.

A lead generation software solution can help you target the right audience with the right message. Instead of getting in touch with random people, lead generation software helps you collect information about people who have shown interest in your services online.

To help you select the right tool for your business, we built this guide covering the typical features of lead generation software, important considerations when choosing a tool, how much lead generation software costs, how small and midsize businesses (SMBs) use these tools, and related FAQs.

What is lead generation software?

Lead generation software helps businesses automate the lead-collecting process. With these tools, you can collect information and segment the data based on your needs and preferences. These tools also allow contact management, form customization, social media marketing, and post-sale follow-up.

Lead management tools enable you to create web forms to capture lead data. You can also integrate these software solutions with your existing CRM and customer service software.

What are the typical features of lead generation software?

  • Contact database: Create a centralized database of your organization's customers and clients.

  • Lead capture: Automatically identify and save the contact information of potential customers.

  • Data import/export: Import and export information and reports to and from the software.

  • Landing pages/web forms: Create an online form to capture new lead information.

  • Lead qualification: Score a lead on their quality or likelihood to buy based on certain behaviors.

  • Prospecting tools: Identify potential leads based on predefined criteria and add them to your sales pipeline.

What are the important considerations when choosing lead generation software?

  • Scalability: Lead generation is responsible for boosting sales and, as your sales grow, your business grows. Therefore, your lead management tool must allow you to scale. Many lead generation tools charge on a per-user basis, meaning you can add seats as your sales team expands.

  • CRM integration: Your lead generation tool should work with your CRM tool or offer its own CRM functionality to help you capitalize on your marketing campaigns and not let qualified leads slip through the cracks.

  • Reporting and analytics: When you are choosing a lead generation tool for your business, ensure that not only it gathers data but also helps you analyze your target audience and what drives them to your business.

How much does lead generation software cost?

Most lead generation software on the market is priced on a per user, per month basis and can be divided into three pricing tiers based on their starting price.

Price ranges:

  • $9-$20

  • $21-$83

  • $84+

*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on April 5, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

The above list summarizes pricing for the base plans of most products from the lead generation category. An enterprise or premium version of a lead generation tool that is priced higher may include additional features such as flexible architecture, client license packages, and enterprise integrations.

How do small and midsize businesses use lead generation software?

Lead generation software not only helps engage and convert leads, it also helps nurture them and maintain lead scores. Small and midsize businesses can use lead generation software for:

  • Workflow automation: While tasks such as content creation, social media marketing, and organizing webinars will always be mostly manual, there are still many tasks within these processes that can be automated such as lead lists creation and management. Specific workflow triggers can be created for these tasks so that marketing and sales professionals can focus more on strategy.

  • Web form creation: With web forms, you can collect leads’ personal and contact information, which can help you better personalize future communication. These forms can be placed on your website, webinars, social media pages, and other touchpoints with your audience.

  • Lead segmentation: This helps businesses divide their data into smaller clusters. With lead management software, you can divide data based on demographics, geographical details, behavioral details, etc., to provide personalized customer experiences and solutions.

How does lead generation work?

Going by the Attraction, Interest, Desire, and Action (AIDA) model, lead generation happens at the second stage of marketing. A person who encounters your business via your website, social media, or advertisements and shows interest becomes a lead.

Lead generation software helps you turn such leads into customers. The lead provides their information in return for an offering, such as content, an online course, landing page, template, etc.

These leads are monitored, tracked, and ranked using lead generation metrics such as click through rate (CTR), time to conversion, return on investment (ROI), marketing qualified leads (MQL), and cost for MQL. After filtering and lead qualification, they are passed to your sales team for final action.

What tools are used for generating leads?

Let’s look at the different types of lead generation tools you can use depending on your preferred marketing channels:

  • On-page lead generation tools: You can drive leads directly from your website through online forms, surveys, social proofs, and notification bars.

  • Customer relationship management (CRM) tools: Connect with leads present in your sales funnel.

  • Outbound tools: These tools help you reach out to your target audience via calls, email, social media, etc.

  • Email marketing: Create engaging campaigns to attract your target audience and help them move to the next stage of your buyer journey.

  • Advertising tools: These lead generation tools help you secure leads through social media ads and paid ads.

  • Search marketing tools: Help increase on-site traffic by boosting your organic and paid search ranking.