This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

Lead Generation Software

279 software options


Filter results


Integrated with

Pricing model

User rating

Personalize your search

Any industry

Any business size

monday sales CRM logo

monday sales CRM


Close deals. Automate the rest.

visit website
Capture leads directly from your own website with monday sales CRM's lead generation software. monday sales CRM's incredible CRM is easy to use and fully customizable to meet all of your team's needs, keep you aligned, and manage lead relationships at scale.

Read more about monday sales CRM

Show me more like this
Pipedrive logo



CRM built by salespeople, for salespeople

visit website
Pipedrive is a sales management tool that gets sales teams organized. It helps you focus on the activities that drive deals to close.

Read more about Pipedrive

Show me more like this
Chili Piper logo

Chili Piper


#1 Meeting Lifecycle Automation platform for revenue teams

visit website
Chili Piper is the #1 Meeting Lifecycle Automation platform for revenue teams

Read more about Chili Piper

Show me more like this
Terminus logo



Account based marketing for B2B marketers

visit website
Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

Read more about Terminus

Show me more like this
ZoomInfo logo



Lead generation and buyer intent data for B2B organizations

visit website
ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

Read more about ZoomInfo

Show me more like this
VideoAsk logo



Get personal with face-to-face interactions: at scale

visit website
Build trust with your prospects by interacting face-to-face, with short interactive videos. Ideal for making lead capture and lead generation authentic and personalized.

Read more about VideoAsk

Show me more like this
Visual Visitor logo

Visual Visitor


Lead generation and anonymous visitor identification tool

visit website
We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

Read more about Visual Visitor

Show me more like this
11Sight logo



The shortest path to revenue.

visit website
#1 Inbound Video Call and Customer Engagement Platform for Revenue Teams.

Read more about 11Sight

Show me more like this
Metadata logo



Account-based marketing automation solution for businesses

visit website
Metadata is an account-based marketing (ABM) automation solution, which helps businesses streamline processes for managing promotion strategies. Its AI-based demand generation engine allows managers to improve digital content using A/B testing & data segmentation.

Read more about Metadata

Show me more like this
ActiveCampaign logo



Email Marketing, Marketing Automation, CRM/Sales Automation

visit website
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.

Read more about ActiveCampaign

Show me more like this
Driftrock logo



Multi-channel Lead Generation Platform

visit website
Lead Generation Software to capture, track and convert 3X more leads.
Data-driven brands big and small like BMW, BT and Haymarket, use Driftrock to capture or create 20+ lead sources and increase sales.

Read more about Driftrock

Show me more like this
CallPage logo



Website button & pop-up widget for automated call backs

visit website
CallPage helps convert web-visitors into sales calls by providing immediate responses from company reps through a customizable button and widget

Read more about CallPage

Show me more like this
Apollo logo



Find ideal prospects and convert them into customers.

visit website
End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

Read more about Apollo

Show me more like this
HubSpot Marketing Hub logo

HubSpot Marketing Hub


All in one inbound marketing platform

visit website
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Read more about HubSpot Marketing Hub

Show me more like this
Kartra logo



Kartra, the all-in-one business platform

visit website
Kartra, the all-in-one business platform, makes it easy to capture new leads and grow your business with Kartra's professionally-designed and pre-built opt-in forms. Choose from 50+ templates, dozens of custom fields, and single or double opt-in permissions. Kartra Forms are GDPR compliant.

Read more about Kartra

Show me more like this
EngageBay logo



Integrated sales & marketing software for growing teams

visit website
Capture leads directly from your website using our inline forms. Pick from any pre-configured form styles and customize them or create a custom form. Adding an element to your web form is as easy as dragging and dropping the element. Elements range from input boxes to radio buttons, etc.

Read more about EngageBay

Show me more like this
Sleeknote logo



Forms, popups, widgets, and gamification for e-commerce.

visit website
Sleeknote is smart marketers' favorite lead generation tool. With Sleeknote, you can convert the right website visitors into quality leads and send them directly to your CRM. Thanks to Sleeknote's easy-to-use editor, you can create beautiful lead capture forms—without any designers or developers.

Read more about Sleeknote

Show me more like this
Seamless.AI logo



Inside sales and lead generation software

visit website
Seamless.AI is an inside sales and lead generation software that helps businesses find relavant contacts, build account lists, manage prospect information, and more from within a unified platform. It allows staff members to utilize the built-in search engine to extract business contact details based on company names, employee designations, roles, and seniority.

Read more about Seamless.AI

Show me more like this
Mass Leads Maker logo

Mass Leads Maker


B2b Leads, Capture, Automate, Prospecting Tools, Inbound

visit website
Mass Leads Maker is a lead generation software, which helps businesses capture, convert or send prospects coming to website, campaigns or newsletters, it has 10 lead generation software to help businesses skyrocket their leads capture and profit.

Read more about Mass Leads Maker

Show me more like this
Bitrix24 logo



100% free CRM, collaboration and communication tool suite

visit website
Bitrix24 is #1 FREE CRM with lead generation tools. Used by 5 million companies worldwide.

Read more about Bitrix24

Show me more like this
Wappalyzer logo



Lookup solution for websites, technology, and contacts.

visit website
Wappalyzer is a contact and website lookup solution that allows users to research websites, technologies, and contact details for market research, competitor analysis, and lead generation.

Read more about Wappalyzer

Show me more like this
Influx MD  logo

Influx MD


Sales & marketing solution for healthcare professionals

visit website
Influx MD is an all-in-one sales and marketing solution designed for healthcare professionals from solo, group or hospital medical programs, with a built-in CRM

Read more about Influx MD

Show me more like this
Salesflare logo



Intelligent CRM for small and medium sized B2B businesses

visit website
Salesflare is an intelligent CRM & lead generation platform, used by thousands of small and medium sized B2B businesses who sell more with less work. It sends automated email sequences, so you can reach out to your leads at scale in a personal way. And it helps you with turning leads into deals.

Read more about Salesflare

Show me more like this
Typeform logo



Make data collection an experience with custom forms

visit website
Typeform is the versatile data collection tool that makes asking easy and answering fun, whether it's forms, quizzes, surveys, or something completely new.

Read more about Typeform

Show me more like this
Lead Scrape logo

Lead Scrape


On-premise lead sourcing and generation software

visit website
Lead Scrape is an on-premise lead generation software that helps businesses extract and source prospects’ information to streamline marketing processes. Supervisors can utilize the email scraping functionality to retrieve leads’ email addresses and automatically verify them to ensure authenticity.

Read more about Lead Scrape

Show me more like this

Here's what we'll cover:

Buyers Guide

Lead Generation Software

Lead generation is an important component of identifying potential customers. However, no marketing and sales professionals want to be a disruptive cold caller with little chance of success.

A lead generation software solution can help you target the right audience with the right message. Instead of getting in touch with random people, lead generation software helps you collect information about people who have shown interest in your services online.

To help you select the right tool for your business, we built this guide covering the typical features of lead generation software, important considerations when choosing a tool, how much lead generation software costs, how small and midsize businesses (SMBs) use these tools, and related FAQs.

What is lead generation software?

Lead generation software helps businesses automate the lead-collecting process. With these tools, you can collect information and segment the data based on your needs and preferences. These tools also allow contact management, form customization, social media marketing, and post-sale follow-up.

Lead management tools enable you to create web forms to capture lead data. You can also integrate these software solutions with your existing CRM and customer service software.

What are the typical features of lead generation software?

  • Contact database: Create a centralized database of your organization's customers and clients.

  • Lead capture: Automatically identify and save the contact information of potential customers.

  • Data import/export: Import and export information and reports to and from the software.

  • Landing pages/web forms: Create an online form to capture new lead information.

  • Lead qualification: Score a lead on their quality or likelihood to buy based on certain behaviors.

  • Prospecting tools: Identify potential leads based on predefined criteria and add them to your sales pipeline.

What are the important considerations when choosing lead generation software?

  • Scalability: Lead generation is responsible for boosting sales and, as your sales grow, your business grows. Therefore, your lead management tool must allow you to scale. Many lead generation tools charge on a per-user basis, meaning you can add seats as your sales team expands.

  • CRM integration: Your lead generation tool should work with your CRM tool or offer its own CRM functionality to help you capitalize on your marketing campaigns and not let qualified leads slip through the cracks.

  • Reporting and analytics: When you are choosing a lead generation tool for your business, ensure that not only it gathers data but also helps you analyze your target audience and what drives them to your business.

How much does lead generation software cost?

Most lead generation software on the market is priced on a per user, per month basis and can be divided into three pricing tiers based on their starting price.

Price ranges:

  • $9-$20

  • $21-$83

  • $84+

*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on April 5, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

The above list summarizes pricing for the base plans of most products from the lead generation category. An enterprise or premium version of a lead generation tool that is priced higher may include additional features such as flexible architecture, client license packages, and enterprise integrations.

How do small and midsize businesses use lead generation software?

Lead generation software not only helps engage and convert leads, it also helps nurture them and maintain lead scores. Small and midsize businesses can use lead generation software for:

  • Workflow automation: While tasks such as content creation, social media marketing, and organizing webinars will always be mostly manual, there are still many tasks within these processes that can be automated such as lead lists creation and management. Specific workflow triggers can be created for these tasks so that marketing and sales professionals can focus more on strategy.

  • Web form creation: With web forms, you can collect leads’ personal and contact information, which can help you better personalize future communication. These forms can be placed on your website, webinars, social media pages, and other touchpoints with your audience.

  • Lead segmentation: This helps businesses divide their data into smaller clusters. With lead management software, you can divide data based on demographics, geographical details, behavioral details, etc., to provide personalized customer experiences and solutions.

How does lead generation work?

Going by the Attraction, Interest, Desire, and Action (AIDA) model, lead generation happens at the second stage of marketing. A person who encounters your business via your website, social media, or advertisements and shows interest becomes a lead.

Lead generation software helps you turn such leads into customers. The lead provides their information in return for an offering, such as content, an online course, landing page, template, etc.

These leads are monitored, tracked, and ranked using lead generation metrics such as click through rate (CTR), time to conversion, return on investment (ROI), marketing qualified leads (MQL), and cost for MQL. After filtering and lead qualification, they are passed to your sales team for final action.

What tools are used for generating leads?

Let’s look at the different types of lead generation tools you can use depending on your preferred marketing channels:

  • On-page lead generation tools: You can drive leads directly from your website through online forms, surveys, social proofs, and notification bars.

  • Customer relationship management (CRM) tools: Connect with leads present in your sales funnel.

  • Outbound tools: These tools help you reach out to your target audience via calls, email, social media, etc.

  • Email marketing: Create engaging campaigns to attract your target audience and help them move to the next stage of your buyer journey.

  • Advertising tools: These lead generation tools help you secure leads through social media ads and paid ads.

  • Search marketing tools: Help increase on-site traffic by boosting your organic and paid search ranking.