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Lead Generation Software

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Seamless.AI logo

Inside sales and lead generation software

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Seamless.AI is an inside sales and lead generation software that helps businesses find relavant contacts, build account lists, manage prospect information, and more from within a unified platform. It allows staff members to utilize the built-in search engine to extract business contact details based on company names, employee designations, roles, and seniority.

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LeadPost logo

Lead generation tool for marketing professionals.

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LeadPost is a cloud-based platform, which helps marketing professionals streamline lead nurturing via direct emails, filtering, suppression lists, social media campaigns, A/B testing, and more. Key features include reporting, budget analysis, segmentation, drip sequences, and custom webhooks.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Salesforce Sales Cloud logo

Cloud-based CRM & Sales Automation

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Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud helps sales teams win more deals and understand the health of their business on a platform that grows with them.

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ZoomInfo Sales logo

Lead generation and buyer intent data for B2B organizations

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ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

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Linked Helper 2 logo

LinkedIn automation tool for safe and smart outreach

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LinkedIn automation and lead generation software for safe and smart outreach

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Zoho CRM logo

CRM software that helps you sell smarter, better, faster.

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Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.

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RocketReach logo

Increase engagement with your audience

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RocketReach combines the best of email marketing with cutting-edge digital tools to deliver a powerful solution that increases engagement at scale.

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Typeform logo

An online form builder that lets you collect data with ease.

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Make everyone feel like #1. Typeform is an online form builder that makes people feel heard. By making the forms interactive and well-designed, users are more likely to respond with complete, thoughtful answers, which means better data for you.

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Marketing & Prospecting - Sales Cloud logo

Marketing & Lead Generation; Insurance Broker Software

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Marketing & Prospecting is built for insurance agencies and brokers looking to simplify your entire sales process. Simplify marketing and prospecting by tracking prospects, coordinating communications and taking control of prospect meetings.

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SimilarWeb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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GreenRope logo

Complete CRM for sales, marketing, and operations

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With GreenRope, you can generate more leads with integrated tools for email marketing, landing pages, and more. You can use automation to send personalized messages and follow-ups based on behavior. You can monitor and optimize your lead generation campaigns with real-time analytics and reporting.

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Salesintel logo

B2B contacts and sales intelligence platform

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Salesintel provides comprehensive account and contact data for business sales, marketing and recruitment. It is aimed at clients looking for direct contact information and market analysis for sales leads. Salesintel draws from human and automated sources and confirms data with human verification

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Zerobounce Email Finder logo

Cloud-based lead generation and email finder tool

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Find valid business email addresses and domain formats with Email Finder. Searches also available via the ZeroBounce API.

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Visual Visitor logo

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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Nimbler logo

The only all-in-one sales automation platform you need.

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We’ve harnessed the power of AI to bring you the ultimate all-in-one sales automation platform. Reach 120M+ B2B contacts, launch autonomous outreach campaigns, and close more deals - faster than ever before.

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Desku logo

AI First Customer Service Software | AI Agents | AI CoPilot

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Desku is AI Customer Service Software With features such as LiveChat, AI CoPilot for Agents, Eva AI Chatbot, Ticketing, and AI Powered Automations.

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Charm logo

Direct-To-Consumer eCommerce Intelligence Platform

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Charm makes it easier than ever for companies to identify and market to their ideal prospects. The search results provide information about the company and direct contact information for decision-makers and employees within each business. This seamless process makes it easy to find target companies.

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Zoho Social logo

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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Dynamics 365 logo

ERP and CRM applications from Microsoft

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Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

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Pipedrive logo

CRM built by salespeople, for salespeople

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Pipedrive is a sales management tool that gets sales teams organized. It helps you focus on the activities that drive deals to close.

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ActiveCampaign logo

Email Marketing, Marketing Automation, CRM/Sales Automation

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Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.

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Airtable logo

Cloud-based organization & collaboration tool

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Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows

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Constant Contact logo

We deliver success.

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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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Buyers Guide

Lead Generation Software

What is lead generation software?

Lead generation software helps businesses attract and identify potential customers also known as leads. These solutions use details such as demographics, online behavior, and personal preferences to find individuals likely interested in the products or services offered by your business. They also help collect contact information from these leads, which can be provided to sales teams to help them during sales calls.

Lead generation software aims to increase the number of people who know about your brand and specifically target those most likely to become buyers. This makes marketing efforts more efficient as resources focus on high-potential contacts rather than a broad audience with varying interests.

What are the core features of lead generation software?

  • Contact database: Stores data related to potential customers, including names, addresses, phone numbers, and email contacts. A contact database allows for easy access and management of this information, which businesses can segment into different groups based on various parameters such as demographics or customer behavior. It helps in targeting marketing efforts.

  • Lead capture: Automates acquiring contact information from potential customers interested in a product or service. This feature in a lead generation tool includes forms, embedded pop-up messages on websites, and social media interactions on your business page that gather data such as names, email addresses, phone numbers, etc., which get stored for future marketing strategies.

What is lead generation software used for?

  • Customer marketing: Lead generation software facilitates effective management of customer databases and promotional endeavors. This includes email marketing, customer tracking, and contact management. The software organizes data and analytics regarding marketing efforts in one accessible location. This centralization of information allows for effective campaign structures, audience data analysis, and deployment of digital ads across multiple channels.

  • Email marketing management: Lead generation software provides a comprehensive array of tools that simplify the process of content creation and marketing automation, improving both SEO and email marketing. The software enables effective database management, facilitating tracking of email exchanges, phone calls, and campaigns. It offers a variety of email templates, making it easier to design appealing emails and conduct A/B testing, while its automation features save time and improve process efficiency. 

  • Lead generation management: Lead generation software allows businesses to build complex processes into their workflows such as lead scoring, personalized content delivery, and cart abandonment recovery, optimizing their marketing efforts. The software's automation and lead scoring and nurturing tools allow users to manage prospects and guide them through the sales funnel swiftly. These tools also provide users with an extensive database of leads and powerful tools for targeted outreach.

What are the benefits of lead generation software?

  • Automates lead generation process: Lead generation software automates finding and nurturing potential customers for your business. It helps systematically identify, track, and engage prospects online, saving time otherwise spent on manual lead-sourcing work and lead management. This automation allows businesses to focus more on converting qualified leads into clients rather than searching for them.

  • Enhances lead quality: Lead generation software enhances lead quality by using specific criteria to target potential customers. It analyzes user behavior, interests, and demographics to identify high-quality leads most likely to convert into sales. The software helps businesses focus on these promising prospects rather than wasting resources on low-quality leads.

  • Increase sales productivity: Lead generation software automates identifying and engaging potential customers, saving sales teams significant time. This allows them to focus more on closing deals than prospecting for leads. Additionally, it ensures a steady pipeline of qualified prospects that can increase conversion rates and ultimately improve overall sales productivity.

What are the potential issues with lead generation software?

  • Inefficient data management: Inefficient data management can result in poor quality leads, time wasted on outdated or irrelevant contacts, and inaccurate reporting of potential customer data. This inefficiency could impact sales performance negatively as resources could get used ineffectively, leading to missed opportunities and decreased profits.

  • High maintenance costs: High maintenance costs can stem from regular updates, troubleshooting issues, or integrating new features to keep the system up-to-date and efficient. High expenses may outweigh the benefits of generating leads if not managed effectively, impacting overall business profitability.

  • Inaccurate contact information: A potential issue with lead generation software is incorrect contact information provided by the leads. This can occur due to a lack of data validation and verification processes, resulting in wasted effort and resources on unreachable leads. More accurate contact information, through data enrichment and validation, is needed to ensure effective communication strategies with a new lead, impacting conversion rates and overall business success.

How much does lead generation software cost?

Most lead generation software products on the market are priced on a "per month" basis, and their entry-level pricing plan ranges from $12.74 to $199+* per month. An enterprise product that’s priced higher may include additional features such as advanced conversion funnels and extended storage options.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of August 25, 2023.

Which software tools integrate with lead generation software?

Lead generation software integrates with various solutions to simplify lead capturing, lead data sharing, and archiving. We looked across thousands of reviews from lead generation software users to identify the products users frequently mentioned they integrated with their lead generation tools:

  • Salesforce is a customer relationship management (CRM) solution that integrates with lead generation software and acts as a central hub for managing leads, contacts, and accounts. New leads captured through marketing campaigns automatically sync to Salesforce, ensuring sales teams have real-time access to the latest leads. 

  • LinkedIn is a professional networking and recruiting platform that integrates with lead generation software and lets businesses pull data from LinkedIn profiles directly into the lead generation software. By integrating LinkedIn, businesses can enrich their existing lead data with up-to-date information from LinkedIn profiles. This ensures that businesses have accurate and comprehensive LinkedIn lead generation data available. 

  • Integrating HubSpot CRM, a customer relationship management solution, with lead generation software can eliminate the need for manual data entry by automatically syncing lead information from the lead generation software to HubSpot CRM. This reduces errors and ensures that lead data remains consistent and accurate. 

  • Zapier is an integration platform that connects various applications and provides workflow automation within the connected app network. The software enables seamless transfer of newly generated leads from the lead generation software to CRM, email marketing tools, or other relevant platforms. This eliminates manual data entry and ensures that every lead gets noticed.

*We identified these integrations mentioned most often in verified reviews of lead generation software published on GetApp within the past two years.

Considerations when purchasing lead generation software

  • Evaluate the integration with existing CRM systems. This ensures seamless transfer and management of leads. It enables automatic updating and tracking of customer interactions and follow-ups without manual data entry or switching between platforms. This ultimately enhances productivity by saving time while reducing the likelihood of errors.

  • Consider the automation capabilities for lead nurturing. Automation capabilities for lead nurturing in an automated lead generation solution scale the process of converting leads into customers. These features can automatically send personalized emails, track engagement metrics, segment contacts based on behavior, etc., thus saving time and improving efficiency.

  • Check the ability to score and rank leads. Scoring and ranking leads help prioritize your sales team's efforts. It distinguishes high-quality, likely-to-convert leads from low-interest ones, optimizing resource allocation for maximum return on investment (ROI). With this feature, you can save time pursuing more profitable opportunities.


Products evaluated for the pricing calculation were taken from GetApp’s lead generation software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp’s directory that offer them.  


This lead generation software buyers guide was authored by GetApp's content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.