Realatic CRM - 2026 Pricing, Features, Reviews & Alternatives

Realatic CRM is a cloud-based SaaS platform built exclusively for Indian real estate agencies, independent brokers, channel partners, and developers. The platform centralizes lead capture from portals such as 99acres, MagicBricks, and Housing.com, and routes inquiries into structured sales pipelines with automated follow-up sequences via WhatsApp, SMS, and email. AI-assisted lead scoring prioritizes high-intent prospects, while role-based access controls allow team leads to monitor agent activity, call logs, and deal progression in real time.

Beyond pipeline management, Realatic CRM provides project and inventory management modules that track unit availability, pricing tiers, and booking status across multiple developments simultaneously. Integrated WhatsApp Business API automation handles broadcast campaigns, drip sequences, and instant query responses without manual intervention. Configurable dashboards surface conversion rates, source-wise lead performance, and revenue forecasts, giving sales managers the data needed to allocate resources and adjust outreach strategies.

Realatic CRM targets small to mid-sized real estate businesses operating in India's residential and commercial property segments. Deployment is fully cloud-based, requiring no on-premise infrastructure, and the platform supports mobile access for field agents managing site visits and client meetings away from the office.