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GetRank Q1 Research for CRM


Along with the ranking, GetApp has released a research report on trends in the CRM, Customer Service, and Call Center industries. The report provides valuable information to business owners and decision makers to make the initial task of finding a cloud-based business application easier.

In the report, you’ll find:

  • Industry trends in the CRM, Customer Service & Support, and Call Center industries, with expert analysis and industry commentary.
  • Unique insights from data collected through GetApp’s research program, GetData.
  • The Q1 2015 ranking for CRM, Customer Service & Support, and Call Center software.
  • An explanation of GetRank and the five data points used to calculate an app’s GetRank score.

Sign in with Linkedin to download a free copy of the report.

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How is the GetRank score calculated?


User Reviews

The GetRank score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between 1 and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final 5 points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data pulled from Google Play and the Apple App Store. In this case, a maximum of 5 points is attributed for having an Android App, and another 5 for an iOS app. The additional 10 points are calculated based on the ratings of the app in each store, rated out of 5, for a total of 20 points.

Media Presence

Using Brandwatch as a source of data, GetApp analyzed the number of social media mentions of each application and vendor over the course of the quarter. In order to scale the volume of mentions and filter for irrelevant content, the Twitter handle of the vendor was used as the query search in Brandwatch. Similar to the scoring for integrations, the first 15 points are awarded for the total mentions scaled against the average of the top 25 apps in the category, while the final 5 points are awarded for total mentions scaled against the category leader.

Security

Security is calculated with data collected from the GetRank security survey. The survey and scoring were developed in collaboration with Microsoft. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With roughly 70 questions, each question is weighted for importance, and each answer is given a score. Security certifications are also scored and weighted based on importance. The raw score is calculated by totaling the app’s certification score and the questionnaire score, then benchmarking it against other apps in the category with a security score.

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