Replier - 2026 Pricing, Features, Reviews & Alternatives

Replier is a cloud-based comment-to-DM automation tool for Instagram and Facebook, built on Meta's official API via Meta permissions and webhooks. When a viewer comments a keyword on a post, Reel, or story, Replier automatically sends a pre-written direct message that can include a photo and up to three link buttons. Any-comment triggers are also supported alongside keyword triggers. Click tracking and button-level comparison reporting show which links inside a DM drove action, giving creators and small brands measurable data beyond simple delivery confirmation. No browser automation, password storage, or session access is involved at any point.

Replier targets creators, coaches, course sellers, solo founders, and small brands running single-workflow use cases on Instagram and Facebook: delivering lead magnets, booking links, product links, price lists, waitlist signups, or free lessons directly from post comments. Supported trigger types extend to Instagram DMs, Instagram story replies, and Facebook Messenger messages. Additional capabilities include catch-up replies to recent comments and messages, interaction export via CSV per automation or per connected channel, Follow Gate, opening messages, and email collection on all plans. The Studio tier adds multi-step DM automations driven by button responses and a shared team workspace supporting up to 20 members and up to 10 connected channels. An MCP connector is available for ChatGPT and Claude integration. Replier is not a chatbot builder, CRM, broadcast platform, or shared support inbox.

Billing is structured by plan tier rather than by active-contact volume. A free plan covering 100 auto-DMs per month is available as a fallback after trial or cancellation. Setup requires only a keyword, a saved DM, and activating the automation, with no flow builder configuration needed. Replier is suited to e-commerce, coaching and consulting, online education, newsletter businesses, and social media content creation workflows where comment-driven direct message delivery is the primary distribution mechanism.