Roundabout - 2026 Pricing, Features, Reviews & Alternatives

Roundabout is a cloud-based, self-service micro-influencer marketing platform designed for small and medium-sized businesses, e-commerce brands, retailers, local stores, and marketing agencies. It covers the full campaign lifecycle on Instagram and TikTok: creator discovery across 100+ niche categories, brief creation, shipment tracking, content approval, publishing, and real-time performance reporting. A Budget Calculator delivers all-inclusive, fixed campaign pricing before launch, and a pay-per-campaign model removes mandatory subscription requirements. The platform is also accessible via a managed agency partnership model for teams running multiple concurrent campaigns.

Creator discovery is powered by verified insight data sourced from official Instagram APIs, with fake-follower filtering and validated engagement rates applied to every profile. A Lookalike AI feature expands search results by identifying creators with profiles similar to a selected one. Pre-filled storytelling brief templates tailored to e-commerce, retail, and local store use cases accelerate campaign setup, while shipment and content approval tracking consolidates operational oversight in one interface. Content licensing is included with all campaigns, making creator-produced assets available for reuse across ads, websites, newsletters, and social media channels.

Roundabout serves industries including e-commerce, retail, food and beverage, hospitality, and marketing and communications agencies, with primary market coverage in Italy and across Europe. Agencies benefit from multi-campaign management tools with quality control across briefs, shipments, and data tracking. Real-time campaign dashboards with downloadable KPI reports give teams direct access to performance data throughout and after each campaign.