Shared Audiences - 2026 Pricing, Features, Reviews & Alternatives

Shared Audiences is a cloud-based, web-based event advertising platform that uses GPS-based geofencing to capture mobile device IDs at live events, venues, and competitor locations. Shared Audiences then converts those device IDs into targetable digital advertising audiences, enabling businesses to reach verified, location-confirmed prospects across display, mobile, and social channels. The platform is suited for small to midsize businesses, agencies, and marketing teams that need precise audience targeting without relying on third-party cookie data.

Shared Audiences supports audience building through event-based geofencing, retargeting, and lookalike audience expansion. Captured audiences can be pushed directly to connected ad platforms for activation. The platform provides reporting dashboards that track audience size, campaign reach, and conversion metrics, giving marketing teams visibility into performance at each stage of the funnel. Configuration options allow users to define geofence boundaries, set capture windows, and segment audiences by event type or location.

Key business benefits include reduced ad spend waste through location-verified targeting, faster audience activation compared to manual list-building methods, and the ability to target attendees of competitor events or industry conferences. Shared Audiences operates entirely in the cloud, requiring no on-premise installation, and is accessible via web browser for distributed marketing teams.