Sift - 2026 Pricing, Features, Reviews & Alternatives

Sift is an AI powered lead qualification platform designed for estate agencies in the United Kingdom. The software operates as an automated assistant that interacts with property enquiries around the clock and conducts structured qualification conversations before human intervention. It distinguishes between low-intent browsers and serious buyers ready to proceed to viewings by gathering information on budget parameters, mortgage financing status, chain position, preferred locations, bedroom requirements and purchase timelines. The system applies a fourteen point UK specific lead scoring methodology to each enquiry and presents priority leads in a structured dashboard.

The platform embeds on agency websites via a single script tag and matches incoming enquiries against the agency’s property inventory through CSV or Excel file upload. The AI agent collects data on buyer criteria and automatically offers available viewing slots to highly qualified leads while delivering property details to lower scoring prospects. GDPR compliance is ensured through explicit consent capture with timestamped logs and erasure capabilities aligned with regulatory standards. Multi-channel qualification extends to email and SMS interactions using a unified credit allocation framework.

Integration capabilities include connections to external applications through Zapier and outbound webhooks that transmit lead data in JSON format to designated endpoints. The software provides a comprehensive lead management dashboard featuring full conversation transcripts, consent records and structured contact briefs. Export of lead data in CSV format is available across all subscription levels. Native CRM integrations tailored to the estate agency sector are outlined on the product roadmap.