Stoked - 2026 Pricing, Features, Reviews & Alternatives

Stoked is a cloud-based brand advocacy platform designed for premium direct-to-consumer (DTC) brands selling products priced at $1,000 or more. Deployed via a single script tag, Stoked embeds an interactive advocate map directly on a brand's website, allowing prospects to browse verified existing customers by location, product, or experience and initiate private 1:1 conversations over SMS, email, or chat. All communication is routed through a privacy proxy, so no personal contact information is exchanged between parties. The platform serves businesses of all sizes, from small brands managing up to 100 advocates on the Basic plan to large enterprises with unlimited advocates and conversations.

Stoked centralizes advocate program management through a single web-based admin dashboard, where brands can track conversations, assign and manage reward points, measure sales impact, and apply automated content moderation. Advanced analytics provide visibility into advocate performance and conversion. Pro and above plans include unlimited messaging history, while Enterprise plans support custom domains and a dedicated community site with separate admin and advocate portals. International reach spans 45+ countries, supporting cross-border pre-purchase conversations at scale.

Stoked addresses a specific gap in the DTC purchase journey: high-consideration products where static reviews and influencer content cannot answer nuanced pre-purchase questions. By connecting prospects directly with real owners, Stoked provides a trust-based sales channel that scales without reliance on ad spend, making it particularly suited to premium consumer goods categories where buyer confidence is a primary conversion factor.