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Customer Advocacy Software (2025)

Last updated: March 2025

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53 software options

White Label Loyalty logo

Simple solution for complex needs

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White Label Loyalty is a customer loyalty & advocacy platform that helps you better understand your customer and deliver an engaging reward experience. With our flexible loyalty engine and platform you’ll be able to understand the segments in your audience and target your promoters better.

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InviteReferrals logo

Referral marketing software

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InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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Influitive logo

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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Kangaroo logo

An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

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Referral Factory logo

Simple referral marketing software. No coding required!

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Plug & play referral software to build your own referral program. Works with HubSpot, Stripe, Pipedrive, Zoho, Salesforce, Intercom, Zapier, and more. Over 200 options for rewards and incentives too. Sign up, build a referral program, and ask your customers to spread the word. No coding required!

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PartnerStack logo

Partner marketing and referral tracking

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PartnerStack is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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Referral Rock logo

Get more customers with referral software on autopilot

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Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

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Survicate logo

Effortlessly collect continuous customer feedback at scale

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Survey software for customer-centric businesses to collect continuous continuous customer insights at scale. Survicate allows you to create and launch surveys in minutes, analyze them in real-time, and act on feedback to improve your operations and increase customer satisfaction.

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Zinrelo logo

Think Holistic Loyalty. Think Zinrelo!

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Zinrelo provides an end-to-end solution for your loyalty program requirements. Zinrelo works best for enterprises with at least $50 million in annual revenues. Zinrelo helps more than 2,000 brands and businesses such as Jelly Belly, Simon Premium Outlets, Western Digital, E & J Gallo and BIC.

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Marsello logo

Loyalty and marketing software for omnichannel businesses.

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Boost customer loyalty and advocacy with Marsello’s software for omnichannel retail and hospitality businesses. Utilize our customer referral and Google Review management tools to enhance your brand's reputation and drive customer engagement.

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Buyapowa logo

The global leader in advocacy and referral marketing

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The Buyapowa platform powers innovative advocacy and refer-a-friend programs for some of the world's leading brands, including GAP, Sprint, Expedia, boohoo, and many more. We allow brands and retailers to identify their biggest advocates, and motivate and reward them for bringing in new customers.

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ExpertVoice logo

Brand Advocacy Platform

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The ExpertVoice Advocacy Platform connects 900 of the world’s leading brands with more than 1 million vetted industry experts to improve recommendations and reviews that help drive sales in any channel: e-commerce, retail stores, and social media communities.

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Gainsight CS logo

Customer success platform

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Gainsight CS is a cloud-based customer success platform that helps organizations streamline customer onboarding, retention, support, and more by analyzing the customer journey across multiple channels. Users can manage training & implementation of new operations via video tutorials & walk-throughs.

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ReviewFlowz logo

Reputation and review management software

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Review management tool designed to help businesses automatically track customer reviews & leverage them to derive more revenue.

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GrowSurf logo

Referral software for B2C and B2B tech companies.

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Grow your business overnight, every night.

With GrowSurf's referral marketing software, B2C and B2B tech companies get new customers on autopilot.

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Extole logo

Referral marketing and customer advocacy software

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Extole is a referral marketing and customer advocacy software that helps businesses access the referral templates, create custom incentives, generate real-time reports, conduct a/b testing, and more from within a unified platform.

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Sharebee logo

Employee Advocacy Platform

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Sharebee is a platform that helps companies manage Social Selling and Employee Advocacy programs. The platform provides content creation, gamification, advanced analytics, and AI assistance to engage employees to share branded content on social media.

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Ambassify logo

Advocate marketing for brands

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Ambassify helps to identify brand advocates and encourage them to generate positive word-of-mouth through referrals, reviews, testimonials, social shares, etc.

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Annex Cloud Loyalty Experience Platform logo

Customer loyalty, engagement, and retention solutions

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Annex Cloud's customer advocacy solutions help turn loyal customers into advocates, while decreasing churn and accelerating growth. Using our customer advocacy solutions, customers can write reviews, as well as increase your brand's reach with social media brand advocacy, and referral campaigns.

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Talon.One logo

Powerful Promotion Engine for Enterprises

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Talon.One is a Promotion Engine that empowers businesses to deliver relevant, effective and personalized promotions driven by their data. With one integration you can create, manage and track coupon codes, discounts, bundles, referral rewards and loyalty programs all in one holistic platform.

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Capillary Loyalty+ logo

AI powered configurable behavioural loyalty platform

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Capillary Loyalty+ redefines loyalty management with AI-driven nudges, omnichannel communication, and behavior-based rules. It offers diverse incentivization methods, flexible tier management, and advanced analytics to boost customer engagement and retention.

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Merchant Centric logo

Social media management for businesses of all sizes

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Merchant Centric is a cloud-based platform that enables businesses to engage with their customers on social media, drive customer loyalty and sales through effective reputation management, and identify new revenue streams by leveraging competitors' advertising and listing data.

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InGo logo

Referral marketing platform for improving marketing ROI

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InGo is an enterprise referral marketing platform that helps businesses acquire new prospects through the power of word-of-mouth while improving marketing ROI.

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