tapja - 2026 Pricing, Features, Reviews & Alternatives

tapja is a cloud-based digital loyalty platform built for local and independent businesses across Germany, Austria, and Switzerland. Loyalty cards, including stamp cards, points cards, benefits cards, package cards, and membership cards, live natively in Apple Wallet and Google Wallet. Guests add a card with a single QR code scan and no app download. Staff stamp and redeem rewards through a native iOS and Android app with PIN protection and role-based logins. Setup takes approximately 10 minutes and requires no POS integration.

The platform covers the full loyalty lifecycle from card design to customer retention. A card designer with templates, logo upload, custom colors, stamp symbols, and barcode format selection handles card creation. A browser-based dashboard provides real-time visit and customer analytics alongside a CRM with customer overviews and activity logs. Automated campaigns handle welcome messages, birthday greetings, inactivity win-back, almost-full reminders, reward-waiting nudges, at-risk regular alerts, and Google review requests, all triggered by rule-based logic without manual effort. Wallet push messages and lock-screen location notices (iPhone) surface the card when a guest is nearby. Loyalty tiers (Bronze, Silver, Gold), a referral program with self-referral detection, a daily offer feature, multiple parallel loyalty programs, and multi-location management with central control round out the feature set. A REST API, webhooks, and custom SSL domains support technical integrations and branded customer pages.

tapja is EU-hosted and GDPR-compliant by design, with data minimization and support for anonymous card use, reducing legal exposure for DACH businesses. Card balances are stored server-side, surviving lost or replaced devices and restorable in one click. Plans scale from single-location small shops to multi-location chains and franchises, with a free plan available requiring no credit card.