woku - 2026 Pricing, Features, Reviews & Alternatives

woku is a cloud-based Voice of Customer (VoC) SaaS platform designed for mid-size and large organizations managing customer journeys across retail, e-commerce, professional services, and marketplaces. It collects feedback through WhatsApp, email, web, QR codes, API, and a React Native in-app SDK, supporting text and audio responses on every measurement tool. Survey types include a visual star-rating survey, NPS, CSAT, CES, Flow (chained surveys), and Forms, with unlimited measurement tool creation and unlimited email sends included on all plans.

woku applies AI automatically at ingestion: every open-ended response is classified as recognition or improvement, assigned a positive, neutral, or negative sentiment score, and processed for keyword extraction, AI-generated summaries, and suggested actions. A semantic engine groups responses by meaning to surface emerging topics not defined in advance, visualized in a 3D review space with trend data and supporting evidence. An AI follow-up agent contacts customers who left improvement comments via WhatsApp or email, collects additional details including photos, voice notes, and documents, and delivers a structured case summary to the team. On the Corporate plan, Data Studio provides a conversational AI agent that accepts natural-language prompts, proposes a report plan for approval, executes a deterministic pipeline against server-side data, verifies every numeric claim against source datasets, and produces versioned, publishable insight reports with KPIs, findings, visualizations, and recommended actions.

woku connects detected risks directly to action: support tickets and action plans are triggered automatically when risk signals are identified, and a Kanban board tracks progress. Integrations include Shopify, Zendesk, Pancake, Sperant, JavaScript and Python SDKs, MCP integration, and a full API available on all plans including the free tier. Security features cover MFA, SSO via SAML 2.0 and OIDC, per-company IP allowlists, audit logs, AES-256-GCM encryption at rest, HMAC-SHA256 integrity signatures, and brute-force protection.