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Digital Experience Platforms (DXP) Software with A/B Testing (2026)

Last updated: April 2026

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31 software options

Monetate logo

Join the 1,000+ brands growing their revenue with Monetate

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Monetate is the leading real-time omnichannel personalization software for eCommerce businesses which offers tools including testing and experimentation, 1-1 personalization, product recommendations, segmentation and targeting, and personalized search.

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Crownpeak Digital Experience Platform logo

SaaS-based digital experience platform

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Crownpeak provides the leading digital experience platform. The industry's only true SaaS-based solution, Crownpeak offers best-in-breed capabilities that empower companies to create, deploy and optimize omnichannel digital experiences – faster, and with zero infrastructure to maintain.

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Expresia logo

SaaS digital experience platform

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Expresia is an all-in-one SaaS web management framework for building, managing, and scaling digital businesses. Our ultimate aim as a digital experience platform is to offer cutting-edge, scalable, sustainable technology that empowers developers and liberates marketers.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Connectif logo

Cloud-based eCommerce data automation platform

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Connectif is an all-in-one marketing automation platform powered by AI. It centralizes first-party data from known and anonymous users across all channels, giving eCommerce businesses the vision to communicate with customers with emotional intelligence and context at scale.

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Content.One logo

Your Content, Anywhere

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Zesty.io is a SaaS headless CMS software designed to help businesses of all sizes. Enterprises can use the platform to build custom content and distribute them to various any devices.

Using Zesty.io, organizations can capture user behavior data and improve content production.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Storyblok logo

Headless CMS for Developers & Marketers

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Storyblok is a headless content management system with a visual editor. It provides developers with all the flexibility they need to build reliable and fast websites while giving content creators with no coding skills the ability to edit content independently of the developer.

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Kentico logo

CMS, eCommerce and online marketing platform

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Kentico is an out-of-the-box CMS used by large businesses and enterprises for web content management, eCommerce, and online marketing

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Kameleoon logo

Predictive personalization and A/B testing software

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Kameleoon is a personalization and A/B testing platform, powered by artificial intelligence (AI) & machine learning, designed to optimize visitor experiences. The solution includes tools for lead management, visitor engagement, social proofing, customer loyalty, promotional campaigns, & more.

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Squiz Digital Experience Platform logo

Digital Experience Platform

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Squiz DXP is a platform for building intelligent digital experiences. Create seamless, personalized journeys that help visitors complete tasks effortlessly. Increase ROI with comprehensive tools that empower your team to build and optimize at scale.

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Sitefinity logo

Digital experience management for marketers

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Sitefinity by Progress is a digital experience platform, designed for marketers, that offers tools for web content management, digital experience management, website personalization, digital commerce, and more. It allows businesses to completely customize and personalize their digital experience.

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Uxify logo

Building a better web

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Uxify improves website performance and user experience with real-user insights, AI-driven analytics, and intelligent optimization tools

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Extellio logo

Powerful user journey analysis

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Extellio is the solution for understanding and improving user journeys.

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KNVEY logo
(0)

"Be Easier to Do Business With"

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KNVEY is the all-in-one digital experience platform that integrates DAM, CMS, PIM, AI, and smart forms for easy website and app management. Be easier to do business with for your customers, employees, partners, suppliers, and dealers!

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Contentstack logo

Cloud-based headless CMS software with CDN-enabled APIs

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Contentstack is a headless CMS software designed to help businesses deliver personalized content experiences to audiences via multiple channels including mobile or web devices, augmented or virtual reality platforms, and more using a JSON architecture and content delivery network (CDN)-backed APIs.

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Agillic logo

Omnichannel marketing automation platform for B2C brands

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Agillic is an omnichannel marketing automation platform for B2C brands. It supports SMS, email, app push, print, & other marketing channels from one single interface. The platform provides features for content creation & personalized customer communication as well as access to data-driven insights.

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Adobe Experience Manager logo

Enterprise content management system

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Built on an AI-based foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers teams to deliver the right content to customers when and where they need it, all at scale. Adobe Experience Manager includes content and asset management, digital forms and guides, and a learning management system.

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LumisXP logo

Cloud-based digital experience platform

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LumisXP is a cloud-based software that helps the marketing team gain insights on various websites, blogs, and landing page metrics on a unified platform.

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Tridion Sites logo
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Composable DXP platform for global enterprises

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Tridion Sites is a composable Digital Experience Platform (DXP) designed to help global enterprises manage the complexity of multilingual digital experiences. It includes advanced features such as automated personalization, multilingual capabilities, and content BluePrinting to simplify the reuse of content and management of different versions across multiple channels and languages.

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Sanity logo

A unified content platform for building digital experiences

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Sanity is a unified content platform with an open-source CMS designed for modern organizations of all sizes, specifically designers, developers, and collaborative teams. The platform’s editing environment, Sanity Studio—built with React.js—provides rapid configuration and free form customization for content workflows. This flexible environment allows teams to complete editing while working with reusable, structured content.

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Magnolia logo

Turn complex content into incredible digital experiences.

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Magnolia gives you composable digital experiences made for your real-world needs with hybrid headless CMS, easy integrations, and unified authoring.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

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twik app for Shopify organizes your products catalog and navigation according to each visitor's intent (AKA personalization) automatically. No configuration needed, no coding skills nor maintenance needed. On average our client experience 2-digit conversion rate increase MoM.

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